Anita Shumake
Parkersburg, WV *6101
abmnsf@r.postjobfree.com
Objective Contribute to the growth and success of an organization by
utilizing my skills, experience and education.
Experience 2007-2008 Charleston Newspapers Charleston, WV
Sales and Marketing Manager
. Supervised a staff of five and two contract sales
vendors.
. Increased sales of newspapers in schools by 20%.
. Developed and implemented MBOs for staff and vendors
to increase home delivery and single copy sales.
. Developed and implemented marketing and sales
campaigns to promote value and content of products.
. Prepared monthly and annual budgets and forecasts.
2001-2007 Parkersburg News & Sentinel Parkersburg,
WV
Marketing Specialist
. Supervised a staff of four and one contract sales
vendor.
. Developed and implemented home delivery promotions
and increased sales by 25%.
. Directed District Sales Manager sales campaigns and
increased sales by 42%.
. Developed new strategies to increase sales.
. Prepared budgets and market forecasts.
2001. Marietta Times Marietta, Ohio
Sales and Marketing Manager
. Increased telemarketing sales by 25%.
. Increased sales of newspapers in schools by 53%.
. Expanded and directed promotional programs.
1994. Parkersburg News and Sentinel Parkersburg,
WV
District Sales Manager
Education 1994-1997 Glenville State College Glenville, WV
. Bachelor of Arts in English
. Graduated with honors
Professional Regent, Daughters of the American Revolution,
Marietta Chapter
Affiliations Chair, Activities Committee, News and Sentinel
Team Captain, Relay for Life
Interests Literature, family history, and interior design