Sales Manager

Edward B. Cellini

Cell 609-***-**** . Home 484-***-**** . abmnkg@r.postjobfree.com

DISTRICT MANAGER

Accomplished District Manager for my privately owned company. Started with

one operation and built it to 8 restaurants. Supervised 8 restaurants with

sales of $9-10,000,000 per year. Managed and supervised 25 managers and a

staff of 400..Motivational talents complemented by broad knowledge of the

hospitality industries. I maintain a residence in Plymouth meeting Pa.

Core Competencies:

Strong Retail Loss Prevention Retail& Restaurant Expertise

Skills Marketing Strategy & Implementation

Troubleshooting & Crisis Management

P&L Accountability / Budget

Strong Interviewing Skills Optimization

Strong Management & Supervisory Effective Communication Skills

Skills

Professional Experience

Independent Business Manager, Various NJ and PA Locations 1998-

2009

S.C. Toland's Restaurant Group:

Demonstrated strong entrepreneurial drive and foresight in acquiring,

renovating, restructuring, and rebranding retail operation. Recruited,

hired, and supervised sales, service, production, and maintenance staff;

held bottom-line responsibility for administering all HR, business

development, marketing, and accounting functions.

Key Projects and Current Achievements:

. McGillicuddy's Grille (North Wildwood, NJ): Acquired, remodeled, and

rebranded local bar and restaurant to speak to tastes of upscale

clientele. Raised sales by 25 % within the first year of operations.

. S.C. Toland's Restaurant (Plymouth Meeting, PA): Acquired and directed

front- and back-of the house operations for landmark casual restaurant

serving up to 4,000 meals per week and generating more than $4 million

in annual revenue. Recruited, hired, trained, and supervised staff of

85.

. Toland's Wheel Pump (Flourtown PA): Structured large-scale renovation

of existing restaurant into two-story operation. Spearheaded design

and launch of rebranding initiative that grew sales to $2.7 million

from $1,500,000.

. O'Hara's Fish House(University of Penn Campus)Bought and restored this

bankrupt site to a medium priced seafood restaurant. Catering to Penn

students and faculty with live entertainment and upscale blended

drinks. First year sales grew to $1,500,000.

. O'Hara's Dining Saloon(University of Penn Campus) This was a bankrupt

facility. Converted the site to an Irish Saloon. Installed a 50 seat

bar and an open kitchen featuring huge deli fare and gourmet burgers.

First year sales grew to $1,600,000.

. Bull' N Barrell, Landmark University of Penn spot. Served 12 draft

beers and open flamed burgers. Marketed to the Penn students with

clever promotions.

. Margarita's Grille(University of Penn campus).Acquired this closed

facility and remodeled and rebranded it to a Mexican Bistro with a

huge following and enjoyed 1st year sales of $1,700,000. Very

profitable unit with gross profits of 18 %.

Education and Credentials

Coursework in Business and Marketing

University of Pennsylvania Wharton School, Philadelphia, Pennsylvania

Professional Affiliations

New Jersey Board of Realtors

Director, Pennsylvania Restaurant Association

Director and Treasurer, Philadelphia Restaurant Association

Technical Proficiencies

Microsoft Word, Excel, and Outlook on Windows

Community Involvement

Fundraiser, Children's Hospital (CHOP) and Pediatric Intensive Care Unit

Fundraiser, Annenberg Theater for Children

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