Sales Manager

BRUCE C. WYCKOFF

***** ***** ***** . *******, ** 49464

616-***-**** . abmms9@r.postjobfree.com

Marketing . Advertising . Graphic Design

Marketing and advertising professional with over 12 years experience

developing sales and marketing tools, brand advertising, graphic and

website design. Strong communication, management and coordinating skills

working with internal and external customers, sales representatives and

third party vendors around the country to achieve results. Acclimated to

operating in a fast-paced team environment and against tight deadlines.

Organized and a self-starter, my success has stemmed from my

professionalism and a strong commitment and respect of my clients.

PROFESSIONAL EXPERIENCE

Biotec, Incorporated, Zeeland Michigan . 2003-2010

Industry leader in custom built dental operatory cabinetry. Member of the

Royal Dental Group.

Marketing / Tradeshow Manager

Created a consistent brand image for the Royal Dental Group, replacing an

uncoordinated and inconsistent mix of advertising, website design and

printed literature. Greatly improved the corporate display at major

industry tradeshows by designing an open, professional appearance.

Spearheaded the creation of reports focusing on pricing, features,

options, discounts and promotions of competitive products. Implemented the

advertising schedule while remaining under budget.

Highlights:

. Earned an award from the sales representatives for reacting to

marketing requests in a rapid and professional manner.

. Received dealer praise for redesigning the corporate catalog into one

of the best-structured and easiest to use in the dental industry.

. Acclaim from outside vendors for being their most organized and

professional client.

Heidelberg USA, Kennesaw, Georgia . 1998-2002

International manufacturer of Prepress, Press and Postpress equipment.

Product Manager, Packaging

Worked with sales representatives to achieve 3 million dollars in sales in

the first two years.

Executed the marketing and advertising plans, graphics, website design and

coordination of Heidelberg packaging products. Analyzed the daily sales

and lost sales reports and recommended corrective solutions to the sales

representatives. Organized successful packaging inforums for customers

from the United States, Canada and Brazil.

Highlights:

. Developed professional working relationship with the sales

representatives and their customers in the United States, Canada and

United Kingdom.

. Recognized by Senior Management for excellent presentations made to

groups of 50 or more during international tradeshows and events.

BRUCE C. WYCKOFF . Page 2 . abmms9@r.postjobfree.com

Artwork Systems N.A., Holland Michigan . 1995-1998

Software start-up company marketing to the packaging industry

Account Manager / Customer Service

Successfully handled B2B sales presentations to leading companies such as

Kodak, International Paper, Agfa, Southern Graphics and Avery Dennison. Re-

vitalized a small dealer network in the United States to sell, service and

train customers. Increased sales by over 500% and 2.65 million dollars in

3 years.

Highlights:

. Championed ideas from customers to improve existing and introduce new

features with the software engineers in Belgium.

. Successfully trained over 225 customers and technical personnel in seven

countries.

Additional Experience as:

. Graphic Designer, Delano Service

. Graphic Artist, Commercial Printing Company

. Assistant Manager, Total Circulation Incorporated

. District Manager, Holland Sentinel

EDUCATION

Bachelor of Science - Advertising

Ferris State University, Big Rapids, Michigan

Dale Carnegie Course - Holland, MI

TECHNICAL SKILLS

Adobe InDesign, Illustrator, Photoshop, Acrobat

Microsoft Excel, Word and PowerPoint

Graphic design, Layout, Production and Multi-color Printing

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