Sales Customer Service

Heather Cassady

*** ********* ***** *****

St. Charles, MO 63303

Cellular 812-***-**** E-mail: abmmr8@r.postjobfree.com

I am a highly driven results-oriented professional with a verifiable

track record in proven sales, marketing/management, and event

coordinating,. In addition, I have demonstrated the ability to promote

products and services, identify target markets, and build and sustain

effective customer and business relationships.

Education:

2004 Masters of Science in Kinesiology, GPA 3.63

Indiana University

Bloomington, Indiana

2002 Bachelor of Science in Marketing/Management, GPA 3.5

Indiana University

Bloomington, Indiana

Experience:

Current: Bath Fitter

St. Louis, Missouri

Marketing Coordinator/Sales Manager

. Generate trade show and event sales.

. Initiated personal relationships with customers for long term

business.

. Researched, created, and maintained marketing plans, which set up

new contacts for added sales within the company.

. Supervised and trained 30+ workers for events.

. Set up and implement all marketing events in the St. Louis area.

. Build personal relationships with marketing & event planning

personnel.

2004-2007 Indiana State University

Terre Haute, Indiana

Assistant Women's Basketball Coach/Marketing Ticket Sales

Responsibilities:

. Develop strong business relationships with critical contacts in

target areas.

. Build and sustain local relationships within target areas.

. Member of a task force responsible for creating and executing an

increased attendance by 216% (currently ranked 28th in the nation).

. Direct ISU Girl's Basketball camps for 500+ participants, which

entails working within a budget, hiring and managing staff,

designing detailed itineraries, creating a quick and self-

sufficient registration process, buying

and selling merchandise, providing great customer service and

exercising instant problem solving tactics.

. Served as keynote speaker to various community functions.

. Market and direct Indiana State's Kids Club the Sycamore Squad

comprised of 585 kids.

. Target and evaluated over 100 prospective student athletes

nationally.

2003-2004 Indiana University

Bloomington, Indiana

Indiana University Athletic Department

Marketing & Finance

Responsibilities:

. Concluded a financial analysis of each Indiana University sport

in terms of scholarships, team travel, and marketing and

promotions.

. Assisted and prepared a sales, marketing and promotions analysis

of Indiana University financial status with in their athletic

department.

. Directed and researched intercollegiate athletic financial aid

data.

. Compiled in-state vs. out of state scholarship distribution.

. Collected all Indiana Universities team travel costs.

2000-2001

WNBA Indianapolis Fever

Indianapolis, Indiana

Fundraising/Marketing/Community Relations

Responsibilities:

. Prepared new WNBA fundraising and marketing strategies in the

Indianapolis and surrounding areas.

. Managed in the WNBA ticket sales, such as, phone sales, planning

special events and the Boys and Girls Club. (Generated the

highest attendance in the Indianapolis Fevers' history 2001).

. Organized the "Read to Achieve" Program of over 100 participants

in the Indianapolis area.

. Assisted in distributing camp and fan donations, which generated

triple profit sales from camp participation (2001).

Playing Experience:

Indiana University:

Collegiate & Professional Women's Basketball Player

. 4 year letter winner

. 3 year Indiana University Team Captain

. 3 year All Big Ten Team Selection

. 2 year Team MVP

. 2001 Robinson Mental Attitude Award

. Most Valuable Player - Big Ten Tournament Championship

. 2002 Big Ten Tournament Championship team

. All Big Ten International All Star Team Selection

. Summer 2002 Selected for WNBA NY Liberty Camp

. Fall 2002 Played Professionally in Athens Greece for Team Academia

. Summer 2003 Selected to Athletes in Action European Tour

Academic Accomplishments:

. Academic All-Big Ten Team (2000-2002) Awarded for academic

excellence coupled with athletic excellence on the basketball

court in the Big Ten Conference

. Alpha Beta Honorary (1998-2002) Awarded for academic excellence as

a student athlete. GPA of 3.0 or higher for a semester

. Varsity Club Scholastic Achievement Award (2000-2002)

. Anita Aldrich Scholar Award (2001) - Indiana University Athletic

Department award for scholastic achievement and mental toughness

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