Douglas S. Patchin
**** ***** *****, ****, ** *6123
317-***-****, abmmi5@r.postjobfree.com
____________________________________________________________________________
LEADERSHIP PROFILE
. Results oriented executive with successful track record in
reengineering business processes to enhance company position, improve
productivity and reduce costs
. Proven ability to drive change and execute new concepts to advance the
organization
. Strategic perspective balanced with tactical "in the trenches"
execution
. Demonstrated willingness to extend beyond a comfort zone to broaden
perspectives and introduce necessary change into the business
environment
. Key member of senior management that is skilled in creating technology
awareness across the organization
. Results-driven visionary with over fifteen years of experience
EXPERIENCE AND ACHIEVMENTS
Norwood Promotional Products, Indianapolis, IN 2000 to Present
wholly-owned subsidiary of BIC Graphic USA
Vice-President, Technology & e-Business (March 2006 to Present):
Accountable for technology and eBusiness activities of Norwood's five
manufacturing sites, corporate office and Canada.
. Successfully transitioned de-centralized information technology
function of Norwood's five divisions with distinct operating cultures
to a centralized entity that delivered unparalleled service internally
and externally. .
. Led the technology team through Company's technology restructuring
with minimal disruption to staffing and service level. Standardized IT
processes and policy across the Enterprise.
. Researched, identified and negotiated contracts with the most optimal
technology vendor to provide hardware, software and implementation
services. Vendors included, IBM, Dell, Qwest, Oracle and SAP Business
Objects
. Consolidated and moved outsourced hosting services capturing an annual
savings of $1.2 million dollars.
. Implemented VoIP telephony at a $500,000 one-year savings.
. Led team in strategic partnership with Office Depot to sell Norwood
products in 1,500 stores and on the internet.
. Launched CSR Portal (customized Peoplesoft CRM application) which
enabled company-wide call sharing.
. Integrated third party applications such as Toshiba Docuware
archiving, Demand Solutions, and Business Objects reporting and
budgeting.
. Implemented data exchange processes with Norwood customers utilizing
EDI and ePSA standards.
. Evangelized technology upgrades to company executives across the
organization, to build consensus and secure their financial and
resource commitment
. Direct forty-five technology specialists across multiple manufacturing
sites and systems.
. Knowledge of SOX and PCI compliance.
. Fiscal responsibility for consolidated IT budget and Capex.
Vice-President, e-Business (March 2004 to February 2006):
Responsible for all e-business and internet marketing including SEO and
permission marketing activities for Norwood's business units and corporate
office.
. Defined and guided the largest online loyalty program in the
promotional products industry, with 13,000+ participants representing
25% of the total distributorships in the Industry.
. Provided the primary interface to clients and Associates on the use of
technology to grow businesses and achieve cost savings.
. Directed a team of product management specialists and software
developer
. Pioneered new technology to drive top line sales and profitability.
. Responsible for Norwood's website, www.norwood.com, 4,500 distributor
websites and co-op company stores
. Overhauled and re-deployed www.norwood.com, with an enhanced search
engine, real-time order status, and capacity for distributors to build
multiple web sites to sell products to end users.
. Launched the 1st Norwood intranet, Norwood360.com. Site is primarily a
knowledge base for customer service specialists to facilitate
interactions with clients. First year estimated cost savings of
$68,000.
. Launched the company's first consolidated client and product database,
facilitating 1-time entry that distributed data across all 5-
facilites.
Director, Internet Marketing (July 2000 to March 2004):
Responsible for building company's online brand through e-commerce
initiatives.
. Built the www.norwood.com brand, actively promoted the technology to
the customer base, and captured new customers by attending trade
shows, onsite client presentations, SEO activities and permission
marketing campaigns.
. Developed and deployed the industry's largest customer loyalty
program, Norwood Rewards, which captured 25% of the customer base.
Architected technology migrations from PHP to JSP and SQL to Oracle.
Manager, Norwood.com (April 2000 to July 2000):
Responsible for day-to-day management of Norwood's eBusiness department
including staff of five Associates.
Renaissance Publishing Co., Inc., Auburn, IN June 1997 to July 2000
Creative Manager (December 1997 to July 2000):
Responsible for the hiring, training and management of creative team of 15
Associates. Transformed department to better integrate with pre-press
technology to streamline processes and communication. Interfaced with
customers such as Walmart, Napa, Remington and New York Life on a daily
basis.
. Promoted to this role to turn around the creative department and make
the department more efficient and profitable.
. Reorganized, introduced new processes, conducted extensive training on
pre-press procedures, installed NT servers for the graphic artists,
and unified the creative and pre-press sectors of the company.
Successfully developed and implemented wed-based solutions that
expedited the proof approval process and reduced production costs and
time for client programs.
Graphic Artist (June 1997 to December 1997):
Responsible for the development of marketing promotions for Fortune 500
clients.
CS Kern, Inc., Muncie, IN October 1995 to November 1996
Designer/Digital Pre-Press Specialist:
Responsible for creation of marketing and sales materials for corporate
clients.
G.W. Bartlett Co., Inc., Muncie, IN February 1994 to October 1995
Director, Marketing & Advertising: November 1996 to June 1997
Responsible for all marketing and advertising initiatives in the United
States and Europe.
. Orchestrated the US and England operations, defined the formal
marketing strategy, advertising plan and customer relations approach.
. Worked with European affiliates in the development and distribution of
marketing campaign materials to be used world-wide in direct mail and
trade show campaigns.
DEPART. OF JOURNALISM, BALL STATE UNIVERSITY, Muncie, IN March 1992 to
February 1994
Office Manager, Secondary Educational Services:
Responsible for the management of SES at Ball State and the coordination of
five regional and national workshops. Managed a staff of four full-time and
10 seasonal Associates along with P & L responsibility of SES budget.
Department of Journalism, Ball State University, Muncie, Indiana
January 1996 to January 1997
Journalism Instructor (part-time):
EDUCATION
Ball State University, Muncie, IN
Master of Arts, Executive Development 1995
Bachelor of Science, Journalism 1992
HONORS
Standard of Excellence WebAward, Web Marketing Association 2005, 2006,
2007
Best of Business Website, Corporate Logo Magazine 2005
Indy's Best & Brightest under 40 Finalist, Junior Achievement 2004,
2005
Norwood Pyramid Award 2003
Supplier Web Award, Silver, PPAI 2003
Supplier Web Award, Gold, PPAI 2001
AFFILIATIONS
PPAI Professional Development Committee 2008
Board Member, Indiana PeopleSoft User Group 2007, 2008
Board Member, ePSA 2007, 2008
PPAI Technology Committee 2005, 2006, 2007
Indiana PeopleSoft User Group 2005, 2006
PUBLICATIONS
Balancing Act: Collaborating closely with the business to establish a
budget
Inside the Minds series, Cutting IT Costs, Aspator