Sales Marketing

Douglas French

** ****** *****

Rye, NY *****

Cell 914-***-****

http://www.linkedin.com/in/douglasfrenchrye2010 *************@*****.***

EXECUTIVE PROFILE

Business-to-business marketing leader with proven success in achieving

sales and revenue targets by building and integrating strategic marketing

across organizations. A recognized thought-leader with a customer-focus

approach and demonstrated ability to work with cross-functional teams from

product to marketing to sales to operations to achieve superior results.

Experienced in the information technology, financial services, legal and

healthcare markets.

Areas of Expertise Channel Management Sales Promotion

Strategic Marketing Business Development Organizational Leader

Front-end Customer Strategy Commercial Management Change Agent

PROFESSIONAL EXPERIENCE

THOMSON REUTERS, New York, NY 2005 - 2010

$13B global information-technology and media company serving business and

professional markets

Global Vice President

Charged with leading the go-to-market strategy for $1B in financial

services products worldwide to include product positioning, pricing,

strategic marketing initiatives and channel coordination.

. Successfully transformed the commercial strategy for a $500M product line

to drive new growth opportunities and reverse the '08 / '09 financial

market consolidation by creating 5 new customer-focused vertical markets

resulting in a $30M net impact.

. Spearheaded the global organizational realignment in key market segment

based on merger that significantly increased operating income, captured

cost synergies, and reduced redundancy.

. Harmonized the merged product line and commercial offerings that

leveraged the brand globally, optimized sales efficiency to market,

stemmed competitive attacks, and extended economies of scale into new and

emerging markets.

. Developed front-end customer segmentation and corresponding customer

database to target new sales, revenue retention programs, and sales

promotions resulting in sales lift of 5% or $5M annualized.

. Launched first fully integrated product in key market space that

recaptured lost market share and generated new sales and entry into

emerging markets totaling $10M.

THOMSON WEST, New York, NY 1996 - 2005

$3B information and solutions provider to the legal, government and

corporate marketplaces

Director of Marketing

Directed and managed regional marketing strategies and programs along U.S.

east coast to grow $350M in annual revenue of legal and business

information products, related Internet marketing services, continuing legal

education services, and practice-management software products. Assisted in

the management of 100-plus sales and account management organization.

. Developed customer valuation model that integrated regional sales

management planning and marketing strategy resulting in 15% lift in

sales. Finalist for Award of Excellence in business process.

. Championed the organizational alignment of marketing operations into one

strategic marketing group for greater return on marketing investment

resulting in cost-synergies, scale and higher impact programs for

business development.

Douglas French Page Two

THOMSON WEST (continued)

. Increased market share by 40% over 3 years with the launch and heavy

promotion of product line extensions to include new web-based products

and content offerings.

. Revamped customer promotion and sales incentive process to align with

corporate imperatives resulting in a 10% lift of regional and national

quarterly sales.

. Spearheaded competitive intelligence for new line of product offerings

based on new front-end customer strategy generating $8M in new sales.

. Built and directed outbound telemarketing unit to drive new sales and

lead generation resulting in $7M annually.

STANDARD & POOR'S, McGRAW-HILL, New York, NY 1993-1996

Subsidiary of $4B leader providing independent financial analysis and

services worldwide

Marketing Manager

Managed the marketing and sales-force coordination of credit market

information and products to financial institutions to support $30M in

annual revenue. Responsible for direct mail, advertising, product

management, lead generation, market research, trade shows / events and

public relations. Contributed to sales growth of 20% year-over-year for 3

years. Launched new line of information services via new delivery

platform: The Internet. Repositioned international product line for

greater global market development.

ADDITIONAL EXPERIENCE

AMERICAN ARBITRATION ASSOCIATION, New York, NY

$40M provider of dispute resolution services in all major business sectors

Marketing Manager

Oversaw marketing, sales and fulfillment operations for publishing services

and information. Doubled new sales and recurring revenue of AAA

information services to $1M by expanding product line and opening up

distribution channels with 3rd party resale agreements and co-marketing

relationships. Significantly increased profitability by outsourcing

services for automation, instituting preferred vendor deals with volume

discounting, revamping order fulfillment and inventory processes, and

building and instituting customer database (CRM).

FRENCH CESSTONE & ASSOCIATES, Valhalla, NY

$2M healthcare advertising and communication company

Account Executive

Responsible for account management and coordination of agency projects such

as business pitch, client consultation, market research, strategic

planning, concept development, media planning and creative execution and

production. Major account work included healthcare market such as Wyeth

Laboratories, Barr Laboratories, Ayerst and Rugby International.

EDUCATION

MBA, Marketing, Pace University, New York, NY

BA, Economics and Business, State University of New York, Cortland, NY

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