Customer Service Sales

ROBERT HEISE 352-***-****

Tampa, Florida and Boston, Massachusetts abmltx@r.postjobfree.com

Board Affliations:

**** - *******

HCI

**** - *******

Wireless-Enterprises

Relevant Technologies 2001 - Present

Celebrity Marketing Ventures Inc. 2004 – 2007

Magic Cards International 2004 – 2007

Epilepsy Foundation of Maryland 1991 – 1994

Compuware 1991 - 1998

Qualifications Profile

Global incisive, results driven executive with a proven track record of identifying

opportunities that lead to increased sales and profitability. Concentrating on People,

Plans, & Processes, have developed organizations that are Fast, Flexible, Focused, and

Friendly. Over his distinguished career Mr. Heise serves as COO for Wireless-Enterprises,

served as COO Celebrity Marketing Ventures, Vice President and Chief Information Officer for

EMC Corporation, Fruit of the Loom, and Richfood. Additionally, Mr. Heise has held other

executive positions including Vice President of Management Information Systems at Sprague

Technologies and Black & Decker. Mr. Heise was also a Director of IT at PepsiCo. Mr. Heise

serves on the following;

•

Career Accomplishments

President Heise Consulting Inc. Boston & Tampa 2000 – Present

• Active Clients & Partners: AT&T, Verizon, LEAP Communications, Bechtel, Ericsson,

T-Mobile, Cricket, Clearwire, PECO, General Dynamics, Northrop Grumman, Raytheon,

Lucent, Telefonica, BMC Software, TeliaSonera, Teva, Wireless-Enterprises Technology

and Construction, MLBPA, VISA, Meta Payment Systems, Bank of America, Danka,

EMC, Wild Card Systems, Symmetrex, Aspen Technologies Oil & Gas Industry,

SmartMail, Edwards & Angel Law Firm, Relevant Technologies, Vigo, Great Hill

Partners, Monitor Clipper Group, Latinvest, LLC, formerly Finanza Directo, Magic

Cards Int’l, Celebrity Marketing Ventures Inc. Global Fortune 100 Manufacturing

Companies, Investment Banks and Processors, PubliGroupe Switzerland, PlatinuMD,

MONA*VIE distribution network.

• Chief Operating Officer Wireless-Enterprises 2008 - Present

• CEO BIG SECURITY STORE.COM 2007- Present

• EVP & COO of Celebrity Marketing Ventures Inc. 2003 – 2007

*Founder/ Innovator in the Stored Debit Card space.

Take charge entrepreneurial executive who built the organization, developed the sales

channel, improved the cost structure, and achieved dramatic growth.

Extensive experience in managing construction/technology business with revenues of $17 million,

managing a merger to $25 million.

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ROBERT HEISE 352-***-****

Tampa, Florida and Boston, Massachusetts abmltx@r.postjobfree.com

Establishes and directs the strategic goals, policies and procedures for the organizations.

Extensive experience very early stage startup companies.

Enforced client organization security policies on all devices seeking network access. Network

Admission Control (NAC) allows only compliant and trusted endpoint devices, such as PCs,

servers, and PDAs, onto the network, restricting the access of noncompliant devices, and thereby

limiting the potential damage from emerging security threats and risks. NAC gives client

organizations a powerful, roles-based method of preventing unauthorized access and improving

network resiliency.

Implemented applications with ultra-low latency, highly scalable and fault tolerant applications

development.

Implemented Virtualization software for client companies.

Advise client management on E-commerce, IT Governance, ERP planning and execution.

Act as Interim CIO….CTO working with VC’s launching companies from start up, to

revenue producer, to IPO. Managed company growth from $40 – 300Million.

Extensive IS Infrastructure experience responsible for planning, developing, deploying, operating and

providing user support for the following: Desktop Computing, Telephony, Voice Communications, Email,

Video Conferencing, Systems Integration, Call Centers, Shared Services Data Centers, Unix/Linux

Systems, ESI DBA, Backbones, LAN/WANs and NAS/SANs. Experience with the following SQL

Server, AS400, Sybase, Remedy, Tivoli, Unicenter as well as other change control software.

Established a working environment with IT Best Practices, System Development Life Cycle,

Project Management Change Management, Enterprise Standards, etc. Planned and

implemented Replication Technology. Developed and ensured proper IS controls exist in

accordance to Sarbanes Oxley SOX 404 requirements. Developed CMMI strategy for senior

management.

Extensive experience in managing construction business with revenues of $17 million, managing

a merger to $25 million

Chief Information Officer EMC Hopkinton, MA 1998 – 2000

• Responsible for the global IT vision, deployment of systems and technical direction for the

company. Managed 500 IT Professionals, budget $200 million. Created the office of the CIO.

Manage revenue growth from $3 - $10 billion. Increased market capitalization from $24 -

$224 billion.

Chairman of the Global IT Executive Steering Committee. Successfully transitioned the

company from a legacy system to a contemporary business model.

Installed global Total Quality Methods.

Member of the Company’s merger and acquisition team. Managed Customer Satisfaction.

During my tenure received 100+% bonus payout for 12 consecutive quarters.

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ROBERT HEISE 352-***-****

Tampa, Florida and Boston, Massachusetts abmltx@r.postjobfree.com

Senior VP & CIO FTL President Fruit of the Loom Systems Inc. Chicago IL 1996-

1998

President of the company’s E Business Group. Winner 1997 Smithsonian Award best WEB

Business-Business Application. New channel produced $90million in sales.

Installed global Total Quality Methods, ERP solutions Oracle & Manugistics saved $320

million.

Reorganized the IT global infrastructure reduced cost $175 million. Manage large

outsourcing agreement for e-commerce.

Participated in the evaluation and management of the Company’s offshore contract manufacturing

facilities and domestic warehousing of finished goods and identified and implemented strategies

to improve overall quality, shipping and operating income.

Vice President Chief Information Officer Richfood Richmond, Virginia 1994-1996

• Managed several mergers increased sales from $750million to $3.2billion operational

efficiency, saved $500 million.

Installed new warehouse & distribution system, savings $300 million.

Installed Retail Store System for the company system valued at $25 million.

Vice President IT North America Black & Decker Towson, Maryland 1990-1994

Managed the merger of two companies B&D $2.2billion and Emhart $2.5billion.

Installed global Total Quality Methods.

Installed SAP, i2 and Manugistics ERP solutions, and savings $250 million. Installed North

American infrastructure system savings $300 million.

Member of the DeWalt new product launch team increased sales $40-$500 million.

Staff Vice President IT Penn Central / Sprague Technologies Inc. Stamford, CT 1984-1990

• Sales grew from $70milion - $700million.

• Managed large outsourcing arrangements ( $250Million), saved $50 million.

Implemented global ERP order and distribution system, Cullinet, ASK/MAN MAN.

Managed the International currency exchange software for the company

Director Corp. Computing Services PepsiCo Purchase, New York 1981-1984

Reorganized the company’s corporate data center, increased effectiveness 5 fold.

Created a higher awareness of customer service.

Managed the company’s in-house computing services group, value added $10 million.

Education

Massachusetts College of Liberal Arts North Adams, MA B.S. Business Administration 1982

PepsiCo’s Executive Management Program

Executive Management Training –EMC Babson College

TQM Practices Training Black & Decker

Contributing author to CIO Magazine and a past member of The Conference Board.

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ROBERT HEISE 352-***-****

Tampa, Florida and Boston, Massachusetts abmltx@r.postjobfree.com

Awards

1. Author 1990 “Technology Transfer” CIO magazine.

2. Winner 1994 “Supermarket Award” for Excellence.

3. Winner 1995 “CIO Top 100 MIS Organizations Award” for Customer Service.

4. Winner 1996 “Internet Best Business to Business Solutions Award” by Gartner.

5. Winner 1997 “Smithsonian Award best Business-Business Application” on the Web.

6. Winner 1998 “Computer World Best Place to Work in USA” #10 of 100 winners.

7. Winner 1999 “Top Innovators Award” Information Week Global 500 Group.

8. Winner 2000 “EMC Platinum Award” Y2K Processing Achievement.

Extensive Global Experience

– Managed Global IS Installations

• Central America & South America

• Canada

• France, Germany, Belgium

• China, Hong Kong, Taiwan, Japan

• Mexico

• Middle East

• United Kingdom

• United States

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ROBERT HEISE 352-***-****

Tampa, Florida and Boston, Massachusetts abmltx@r.postjobfree.com

Saturday, July 25, 2009

The career success enjoyed over the past years is based on the following: the ability to build

long-term relationships based on trust, to initiate sustainable improvements, and results. The

basis for the success is founded in the organizations established through the operating philosophy

built. Focusing on the highest personal and professional values in combination with the complete

dedication and loyalty to the organization. The concept draws on a common base of wide

experience, knowledge and skills, and share incredible discipline and focus Insisting the staff be

the best educated and trained in all disciplines while being balanced by the wisdom of common

sense and of real world experience. Concentrating on People, Plans, & Processes, have

developed organizations that are Fast, Flexible, Focused, and Friendly.

I have also developed value propositions addressing consolidations, operations, outsourcing and

infrastructure. Have led successful teams focused on Venture Capital Operations, Business

Process, Infrastructure Architecture, Strategic Outsourcing, Offshore Development/Vendor

Management and Program Management Office. My extensive experience in consolidating

operations for major corporations resulting from mergers and acquisitions has yielded very high

returns..

Effective management demands comprehensive information systems that have allowed my

clients to synchronize plans with their customers and suppliers, collaborate in real time both

inside and outside the enterprise, execute plans, adapt to a dynamic environment, and measure

performance to objectives. In real time both inside and outside the company, execute plans, adapt

to a dynamic environment, and measure performance to objectives which increase sales and

profits.

The organization process for getting things done has also been defined by myself at several

companies and has yielded excellent results in both small and large organizations. The major

impact for the new organization process is it manages high volumes of growth, defines for the

company the most effective systems the company should be working on.

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ROBERT HEISE 352-***-****

Tampa, Florida and Boston, Massachusetts abmltx@r.postjobfree.com

The Office of the CIO 2000-2010

Leadership

Governance Architecture Quality Administration

Strategy

Service Delivery

Solution Delivery Infrastructure

Applications Development Networks Operations

Help Desk Desktop

Applications Management

ERP

Support

Business Enablement

Value Process Demand Program

Creation Management Management Management

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Systems Development Methodology

Phase Time

7. Project Evaluation

6. Implementation Implementation

Construction/

5. Installation and Integration

4. Detailed Design

Design

3. General Design

2. Business Requirements Definition

Study

1. Feasibility Assessment and Planning

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Example of Technology employed

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ROBERT HEISE 352-***-****

Tampa, Florida and Boston, Massachusetts abmltx@r.postjobfree.com

Technical Plan End State

Location “B”

Location “A”

Location

Production System

Back Up

ERP & CRM

Bi-Directional Replication

Over VPN

ERP CRM

Production

Back Up

System

Warehouse

Enterprise Back Up and

Tape Back

Datamarts

Data

Up

Warehouse • Full Replication

Copy

•Remote Smart

Center Sites DO NOT COPY

WEB ARCHITECTURE

Web Server Database Server

Internet

Workstation

Software Development (C++, JAVA),

System Administration and Support

Laptop

(UNIX, Windows).

.NET,Oracle,J2EE, XML,

SQL Server, Exchange, Active

Directory, TCPIP

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ROBERT HEISE 352-***-****

Tampa, Florida and Boston, Massachusetts abmltx@r.postjobfree.com

The diagram shows a single application server installation. The parts pertaining to the

programming model are discussed here. Other parts comprise the product architecture,

independent of the various application types outlined by the programming model. See Product

architecture.

The Web container is the part of the application server in which Web application

components run. Web applications are comprised of one or more related servlets,

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ROBERT HEISE 352-***-****

Tampa, Florida and Boston, Massachusetts abmltx@r.postjobfree.com

JavaServer Pages technology (JSP files), and Hyper Text Markup Language (HTML)

files that you can manage as a unit. Combined, they perform a business logic function.

Environments

• Microsoft Windows 2000 operating system, on both Sun and IBM equipment. (See my

website for all the diverse technologies I have employed at numerous clients).

• SQL 2000 database

• 2 production data centers

• No single point of failure

• Redundant and diverse connectivity

• Regular security scanning and firewall review schedule and policy

•

The platform is designed in 3-tier architecture.

• First Tier -- Web user interface and front end functionality

• Second Tier -- A2A/middleware that directs transactions to the appropriate

application/database

• Third Tier -- Back end processing engine and databases

This architecture allows for ease of scalability, reuse of software components and segregation of

the physical database.

XML

Extensible Markup Language (XML) improves the functionality of its Web applications by

providing more flexible and adaptable information identification. XML makes it easy for a

system to generate data, read data and ensure that the data structure is unambiguous. It enables

the sharing of information in order to pass it between different computing systems that would

otherwise be unable to communicate.

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ROBERT HEISE 352-***-****

Tampa, Florida and Boston, Massachusetts abmltx@r.postjobfree.com

One of my consulting assignments most recently was to create the “TO BE” Governance model for a

Fortune 50 company.

IT Governance

The “TO BE “ Model

Demand Management Process Execution Process

Phase Time

ITLT Initiatives

7. Project Evaluation

Governance

1.Complete or start the “Value 6. Implementation

Manager Implementation

Analysis”.

Construction/

5. Installation and Integration

2. Review all resources.

3. Assign a Champion to the 4. Detailed Design

initiative. Design

3. General Design

Filter:

Existing 2. Business Requirements Definition

Study

Technologies or

1. Feasibility Assessment and Planning

New Technologies

Manage the metrics and create monthly/quarterly scorecard

The Value Creation Process

During my tenure our overall Customer Satisfaction won numerous industry awards.

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ROBERT HEISE 352-***-****

Tampa, Florida and Boston, Massachusetts abmltx@r.postjobfree.com

Customer Satisfaction Survey

Executive Summary . . .

84%

100% 81%

66% Over the last year,

80%

IS has seen an

improvement in

44%

60%

overall customer

satisfaction.

40%

There continues to

20%

be opportunity for

improvement.

0%

199*-****-**** 1999

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Sincerely,

Robert HEISE

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