Project Manager Sales

Bradford A. RossinI

**** ******* ****** . ******, ** 80205 . 303-***-****

. ****.*******@*****.***

BACKGROUND SUMMARY

Product Management, Product Development, Marketing, and Analytics

professional with more than 10 years of diversified experience across

various industries. Proven record of managing internal and external

relationships while also developing successful strategies for both product

and marketing initiatives. Strong organizational and analytical skills

with product results oriented focus. Excellent communicator, team player,

motivator, and leader.

. Outstanding product management, product development, analytical and

research capabilities.

. Strong business acumen, problem solving, collaboration, facilitation, and

leadership skills.

. Proficiency in Excel, PowerPoint, Word, Access, Project, Visio, Adobe

Acrobat, Unix, Adobe Photoshop, and Adobe Premiere.

PROFESSIONAL EXPERIENCE

EPSILON, ABACUS DIVISION; Lafayette, CO 1999-2010

The direct mail cooperative database division of a full-service marketing

firm which also includes consumer database marketing, email, and consulting

solutions.

Product Manager (2008-2010)

Managed all B2B products for the $16M division and led the release of a new

multi-product solution which integrated products across 2 business units

and resulted in increased revenue across all markets.

. Provided strategic recommendations to General Manager, President and Sr.

VPs on current and future products, product enhancement needs, product

performance, data acquisitions and partnerships, third-party

negotiations, and product roadmap priorities.

. Led product roadmap for the B2B market supporting $16M in division

revenue while managing numerous cross-functional team leads and

collaborating closely with all departments including Technology, Stats,

Marketing, Legal, Business Operations, Training, Client Services and

others.

. Managed product development and launch of cross-product statistical

modeling solutions resulting in incremental revenue streams of $400K

across all six industry vertical segments while also supporting top 2009

initiative of cross selling products from recently acquired business

unit.

. Directed development of new database reporting tool giving visibility to

weekly, monthly, quarterly, and yearly trends for hundreds of data points

across the 4.8 billion business transactional file.

. Managed development and rollout of 3 new products for the B2B market with

positive beta period results and incremental 2010 revenue forecasted at

$250K.

. Created sales tools and product collateral including pricing promotion

material, case studies, sales presentations, pricing calculators, client

newsletter, and marketing material.

Senior Project Manager/Sales Engineer (2006-2008)

Led B2B new product initiatives and managed direct marketing campaigns of

largest B2B clients.

. Generated multi-campaign research based analysis and recommendations for

numerous clients resulting in improved in-the-mail results with a 30%

gain in market share with Office Depot Catalog, Online and Retail

Divisions.

. Managed the direct marketing campaigns of the largest B2B clients by

proving order management services utilizing statistical modeling to

predict prospective buyers and optimal loyalty buyers.

. Managed research projects for numerous system enhancements and new

product initiatives including results analysis software enhancements and

business firmographic analysis reporting.

. Created product concept documentation, client in-the-mail results, pivot

table analysis as well as client facing recommendations and

presentations.

. Held leadership role over production and sales teams as a product,

systems, and market expert in the B2B group with 14% growth in 2007 as

the fastest growing market segment.

Bradford A. RossinI

Senior Production Analyst (2004-2005)

Managed top client specific B2B projects as well as trained Client Services

team.

. Delivered both classroom and on-the-job training on technical job

functions, organizational processes, software, file manipulation and

results analysis.

. Actively monitored account level revenues, market share and progress

toward quarterly goals.

. Formulated and assisted in the creation of product level system

enhancements.

Client Services Technician (1999-2003)

Assisted in custom projects, developed client specific statistical modeling

solutions, and delivered on-time shipments based on production system

requirements.

. Developed statistical modeling products across the Consumer, Retail, and

B2B markets with a focus on accuracy and 100% on-time-delivery.

. Participated in numerous custom project initiatives as well as mentored

team members.

. Coordinated multi-channel client projects and orders while providing

strategic recommendations.

JACO, INC.; Franklin, MA 1998

A leader in providing electronic medical record mobility carts to the

healthcare industry.

Software Implementation Coordinator

Managed team during transfer of new financial and corporate manufacturing

resource planning software.

. Effectively trained over a hundred employees with touch screen software

supporting new platform.

. Developed ISO training materials prior to successful rollout of new

software system.

NORRIS & COMPANY; Canton, MA 1997

A full-service advertising agency supporting industrial companies selling

through direct sales forces.

Direct Marketing Co-op

Maintained customer database and effectively tracked product mailings for

wireless mobile cart solution.

. Followed up on sales leads for new product line of wireless mobile

computer carts for the healthcare industry while helping to generate new

revenue.

. Collaborated with engineering department to accurately document all

product enhancements.

EDUCATION

BA of Business, Major in Marketing, Minor in Psychology, University of

Massachusetts; Amherst, MA

PROFESSIONAL DEVELOPMENT

. Pragmatic Product Management Training; Denver, CO

. Stage-Gate Idea-to-Launch Product Training; Denver, CO

AWARDS

2006, 2004 and 2002 recognition at quarterly all-employee meetings

including outstanding internal and external analytical and consultative

support directly resulting in largest revenue contracts within the B2B and

Retail market segments as well as specific client research for Office

Depot, generating a multi-million dollar contract with a 30% market share

increase.

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