Sales Marketing

ALLEN R. BLOOMFELD

** ***** ****** *******, ** **850

Cell: 203-***-**** Home: 203-***-**** **********@*********.***

SENIOR TECHNOLOGY MARKETING / SALES PROFESSIONAL

Highly-accomplished marketing and sales expert offering over fifteen years

of experience in dynamic, sales-driven businesses. Broad and deep

experience in technology sales, business development, and corporate

communications. A results-oriented team leader with an entrepreneurial

attitude and a proven track record of driving sales, market share, and

profitability.

Exceptional written and verbal communication skills, able to effectively

communicate to a diverse audience with diverse needs and interests, able to

build team cohesion and inspire individuals to strive for excellence.

Relate and interface easily at top executive levels. Thrive in fast-paced

environments and challenging situations.

AREAS OF EXPERTISE

Marketing Strategy and Research Investor Communications

Positioning Strategy and Branding Client Communications

Sales and Business Development Sales Communications

Project Management and Leadership Internal Communications

Media Relations Pro-active Problem Solving

Public Relations and Damage Visionary, Innovative, and

Control Analytical Thinking

PROFESSIONAL EXPERIENCE

Syfact, Inc. - Stamford, CT January 2007 to June 2009

DIRECTOR, GLOBAL MARKETING

. Lead all global marketing efforts for a $10 million privately-owned

software company.

. Created and executed a marketing strategy from scratch.

. Re-branded/re-positioned company, achieving widespread market

recognition.

. Tripled sales pipeline in first twelve months, delivering 233% revenue

growth: a critical driver for the company's acquisition by NICE Systems

in June 2009.

Responsible for all marketing and corporate communications for a small

enterprise software firm that operates primarily within the financial

services industry, serving the world's largest banks, multi-national

corporations, and foreign and domestic government agencies. As a member of

a new executive management team, I created and executed a comprehensive

marketing strategy that involves all aspects of marketing communications,

corporate communications, branding, lead generation, advertising,

public/analyst relations, Web site development, and business development.

As a result of these efforts, our sales pipeline more than tripled during

my first twelve months.

Positioned the company as an industry leader, thought leader, and subject

matter expert, while positioning its products and services as being clearly

superior to those of competitive firms. Developed new marketing collateral

as well as new corporate branding and templates, ensuring a consistent,

high-end corporate image and presentation. Working closely with business

development leadership, created and supported effective marketing

strategies with strategic partners. Established relationships with key

media and analyst contacts and have successfully increased coverage within

these channels. Manage marketing and other corporate events both in the US

and Europe. Member of the Product Management Board of Directors, helping

guide the direction of the company's future products and services.

ALLEN R. BLOOMFELD

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PROFESSIONAL EXPERIENCE

MTM Technologies, Inc. - Stamford, CT July 2005 to October 2006

VICE PRESIDENT, MARKETING COMMUNICATIONS

. Established a corporate-level marketing department for a $300 million

public IT company, creating a new and unified corporate identity across

the organization, centralizing marketing efforts across all corporate

regions, establishing and deploying new branding and marketing standards,

and developing all corporate communications.

Responsible for all aspects of corporate communications, including, and in

particular, sales, marketing, investor relations, and public relations.

Starting with regionally-managed, disparate marketing efforts and virtually

no corporate identity, branding, or collateral, I established a new,

corporate marketing department, creating a uniform corporate identity and

image, and centralizing marketing efforts across all corporate regions.

Established and deployed new branding and marketing standards, including a

new corporate logo, and ensured consistent branding throughout the

organization. Created a new marketing collateral system and produced all

new marketing materials. Established templates for a wide variety of

internal and external, electronic and hard-copy communications.

Worked with marketing team and regional sales leadership to ensure the

success of marketing events and lead generation activities. Conceptualized

and implemented a corporate press release strategy and pipeline, and wrote

all press releases. Developed media relationships to enhance corporate

awareness and visibility. Served as a primary contact for investor

relations inquiries, worked closely with our investor relations firm, and

managed investor events. Worked closely with CEO in developing

presentations, scripts, and executive-level communications.

VitalWorks Inc. - Ridgefield, CT January 2000 to April 2005

DIRECTOR, MARKETING COMMUNICATIONS

. Developed all communications for a $110 million public healthcare IT

company, including all marketing collateral, sales presentations, client

communications, earnings call scripts, investor conference scripts,

investor presentations, corporate Web site content, and corporate press

releases.

. Advised executive officers and managers on the approach and execution of

complex or challenging communication situations such as major corporate

events, multi-million dollar sales, and litigation avoidance.

Managed a wide range of responsibilities involving all aspects of corporate

communications, both internal and external. Managed all marketing, public

relations, investor relations, and client relations events and activities.

Worked closely with top executive officers in communication strategies and

created communication plans targeted to clients, prospective clients,

investors, and employees. Worked closely with entire marketing team in the

development of all marketing media and materials. Created and managed an

award-winning[1] corporate Web site. Worked with business partners in

creating marketing or promotional opportunities. Responsible for approving

nearly every piece of external communication generated by the company.

Ensured a consistent, high-end corporate image and message.

ALLEN R. BLOOMFELD

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PROFESSIONAL EXPERIENCE

Micro-Designs Software - Ridgefield, CT May 1988 to December 1999

VICE PRESIDENT, OPERATIONS / SALES

. From a small, three-person start-up healthcare software company, created

a 60-person national company with clients in 50 states, significant

recurring revenue, a 50% profit margin, a 45% market share, and nearly

$10 million in annual revenue. Was directly involved and responsible for

all marketing, corporate communications, client services, and operations.

. Personally handled major account sales with close ratios exceeding 50%.

Competitive losses were rare. Company became undisputed leader in its

field with more market share than all competitors combined. Many

competitors were driven out of business.

. Built and managed teams of as many as 50 people.

In May of 1988, invited to join a small start-up healthcare software

company, with a significant equity position. Was intimately involved in

nearly all aspects of the business, including sales, marketing,

advertising, communications, public relations, business development, client

services, staff development and management, product management, and

strategic partnerships. Personally involved in closing major sales and in

managing major accounts. Conducted seminars for both clients and

prospective clients. Grew company to annual revenues of nearly $10

million, becoming the leading company in its field with a market share

greater than all competitors combined. Controlled costs to deliver a

remarkable 50% profit margin. Built a dedicated client base with extremely

limited attrition, delivering a strong, predictable recurring revenue

stream.

Company was sold in January 1998 to InfoCure Inc., a public corporation

which was later to become VitalWorks Inc. During a two-year earnout

period, record sales delivered the highest level earnout in December 1999.

Cable & Wireless plc - New York, NY May 1986 to May 1988

SENIOR ACCOUNT EXECUTIVE

. In my first position out of college, became a top-producing, record-

breaking sales executive in less than three months.

. Regularly achieved 150% to 200% of monthly quota.

Originally intended as a temporary position, I discovered my talent for

sales and marketing early in my career, as I quickly aspired to become a

consistent top producer in U.S sales for this global telecom company.

Achieved record-breaking sales levels during my second full month of

employment. Was promoted through several levels of field sales positions

and won countless sales contests and performance bonuses. Trained and

supervised entry-level sales reps. Through both formal classroom training

as well as "real world" training, I acquired a strong base of sales,

communication, and interpersonal skills that proved to be invaluable as my

career progressed. Became skilled at effectively communicating with

business owners and executives, and learned how to influence, and to some

extent control, the decisions they made.

EDUCATION

Bachelor of Science, Mechanical Engineering, cum laude

Rensselaer Polytechnic Institute - Troy, NY

May 1986

[1] Listed among top 20 healthcare Web sites by Forbes.com, 2002

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