Sales Manager

GREG SEAGREN

**** ******** *****

C: 251-***-****

Round Rock, TX 78681

*********@*****.***

SUMMARY

Experienced sales leader with a demonstrated track record of nurturing high

performing teams in rapid growth environments to exceed goals and

expectations.

EXPERIENCE

MAC TOOLS, Austin, TX

2006 - Present

(NYSE: SWK) Mac Tools, $250 million leader in quality, professional hand

tools, has been a part of The Stanley Works since 1980. The 2,000-

distributor base reaches automotive shops in mobile tool trucks well beyond

the United States and includes Canada, the U.K., Japan, Latin America and

others. www.mactools.com

Regional Recruiting Manager, TX, AR, OK, KS, NE

April 2009 - Present

Tasked with increasing overall company profitability by the successful

recruitment of independent Mac Tools distributors. Requires extensive sales

and closing skills as a typical distributorship exceeds $100K investment.

Overall responsibility for the recruitment strategies within the assigned

region. Position entails cold calling, advertising plan development,

interviewing, online presentations, phone screening and timeline

coordination.

Business Development Manager, Central Texas

May 2006 - March 2009

Responsible for sales of professional automotive hand tools to mobile

distributors who have exclusive contracts with Mac Tools; support and lead

distributor sales to auto technicians as well as individual garage owners

and dealerships. Manage an individual distributor network encompassing 22

routes and approximately 7,150 total customers; manage annual sales quota

of $2.5 million in Central Texas. Develop quarterly plans and sales goals

with individual distributors while mentoring and coaching distributors to

success.

Notable contributions:

. Increased annual sales volume by 10% by developing strong relationships

with distributors and by utilizing strong interpersonal skills to

motivate and persuade.

. Grew and retained the number of distributors by 30% by creating an

ongoing mentoring and training program.

PARAMOUNT CARDS, INC., Mobile, AL

2001 - 2006

Paramount was the third largest manufacturer of greeting cards in North

America which declared bankruptcy in 2006. Paramount's operating

subsidiaries included Card$mart, Premier Greetings, and Lawson Falle, and

Images from the Heart.

Regional Operations Manager

Jan 2005 - April 2006

Managed $6 million in annual greeting cards sales in a 9-state territory

including Wisconsin, Illinois, Kentucky, Mississippi, Alabama, Louisiana,

Indiana, Florida, and Tennessee through 6 Territory Managers. Responsible

for a team of approximately 250 employees. Targeted and recruited

potential franchisees with the qualifications to own and operate retail

greeting card locations. Organized and led quarterly business planning and

review meetings for Territory Managers. Mentored and trained a team of

strong leaders to create positive working environment in which all

employees could exceed goals and revenue targets.

Key accomplishments:

. Awarded the 2002 Rookie of the Year Award for growing the district by

more than 35% during first year of employment.

. Elected to the Paramount Excellence Board by management team and peers

with responsibility for developing creative new sales and marketing

concepts in order in increase product sales.

. Promoted 3 times during tenure with the company because of ability to

consistently generate double digit growth every year.

. Skilled at persuading customers to increase the amount of shelf space

allocated to Paramount products by using metrics, research, geographical

data, and historical data.

. Led sales team to meet or exceed an annual quota increase of 10% year-

over-year.

Chain Sales Manager

July 2004 - Jan 2005

Responsible for sales growth and retention in key retail chains including

Fred's Dollar Stores, Dollar Tree, Food City, and Beuhler's Grocery. Total

sales volume across all chains was more than $37 million. Responsible for

obtaining in-store footage and effective product placement.

Key Account and Franchise Manager

June 2003 - July 2004

Responsible for existing account growth and an annual sales quota of $5

million throughout a 3 state territory of large volume accounts worth

$75,000 or more in annual revenue. Particular focus was on account

management and retention including the recruitment and start up of new

franchises.

Notable contributions:

. Grew Card$mart base in Tennessee by 200% within two years.

District Sales Manager

Dec 2001 - June 2003

Responsible for opening an average of 52 accounts per year which was 100%

more than the company average; doubled merchandiser headcount.

ENDLESS EDGE, Franklin, TN

2001 - 2001

Endless Edge creates banners, wall coverings, POP signage, displays, pull-

up banners, poster stands, large format printing, flatbed printing, and

digital die cutting. http://endlessedge.com

Sales and Marketing Manager

Recruited by the company owner to increase sales and to develop a strategic

marketing plan. Responsible for marketing plans, sales production,

business development, quality control, and overall P&L. Managed and

implemented new marketing strategies and ideas to increase sales.

Notable contributions:

. Secured the sale of a $100,000 annual contract to create all in-store

signage for 100 stores with Genesco, one of the largest manufacturers of

footwear and apparel in North America.

. Increased annual growth by 12% by selling to Singer Worldwide, Bob Evans,

and Pepperidge Farms.

. Closed 65% of deals when calling on potential customers.

JOHNSTON & MURPHY, Nashville, TN

1996 - 2001

J&M, a Genesco company, manufactures and sells high quality shoes, leather

goods and accessories for professionals. www.johnstonmurphy.com

Retail Marketing Manager

Managed marketing and promotions for 190 retail and outlet stores. Managed

a combined $750,000 advertising budget for retail and outlet locations.

Notable contributions:

. Created a new employee training manual designed to develop high

performing sales professionals.

. Helped the Vice President of Marketing to create and launch the 150 Years

of Style Jazz Campaign in which J&M partnered with Thelonious Monk, Dizzy

Gillespie and other Jazz legends to create a high profile national

advertising campaign.

. Launched at the grand opening of the New York J&M store.

EDUCATION

EASTERN MICHIGAN UNIVERSITY, Ypsilanti, MI

B.A. Business Communication and Marketing

1997

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