Sales Marketing

Andrea Streisfeld________________________

*** ****** ***, *******, ** 10920

Cell 845-***-****

e-mail: *********@*********.***

Experience:

Rockland Plastic Surgery-September 2009-Present

Pearl River, New York

Part-Time Freelance Marketing Consultant

. Managed day-to-day operations of Rockland Plastic Surgery's marketing

initiatives. Which includes, branding, direct mail campaigns, online

banner ads, events, brochures, promotions and social media.

. Worked directly with the doctor to organize, strategize and execute

creative projects in a timely manner to increase business.

. Develops and maintains strong working relationships with multiple

external business groups and vendors.

. Manage a wide range of projects, including organic optimization, paid

search marketing, blog implementation, link-building, etc.

. Responsible to utilize strong analytical, creative, and interpersonal

skills to support proposals, reports, and project deliverables.

1 KPMG LLP-May 2008-January 2009

Woodcliff Lake, New Jersey

Senior Associate, Interactive Marketing

. Managed various KPMG virtual events such as audio, video, Webcasting

and Podcasting. Worked closely with internal clients to

conceptualize, produce and manage a wide range of virtual events.

Additionally, worked with outside vendors to secure the Webcast and

Podcast product.

. Was liaison with speakers and vendors to secure dates, scheduled

slide/script production, rehearsals, and stage crew.

. Managed the post-production details in a timely manner including

editing, hosting the event on client websites and developing tracking

reports to measure success.

. Executed product for individual clients adhering to their specific

policies, procedures, budgets and deadlines.

. Organized and led team focus groups to brainstorm, plan and provide

recommendations for enhancing virtual events including the development

of appropriate presentations for leadership.

1 Accomplishment

Managed multiple webcast productions for new internal and external

clients, producing product beyond expectation and setting the

groundwork for future virtual events for the client. Specifically,

one webcast participation level exceeded 4,000 and participants'

feedback supported success of product.

2 MSNBC-July 2002-May 2008

1 New York, New York

1 Assistant Manager, Marketing & Promotions

1 Marketing

. Worked with V.P., Creative Director and NBC Sales, to strategize and

execute initiatives to promote MSNBC network to increase viewership

through production and promotions of multiple media outlets including

on-air, online, print, webcasting, podcasting and text messaging.

. Wrote and developed marketing briefs for creative projects for on-air,

online and print media.

. Executed consistent positioning/branding image throughout product

lines, promotional materials and events.

. Placed merchandise orders with outside vendors for all MSNBC

merchandise and apparel to showcase in the NBC Experience Store.

. Served on MSNBC digital task force to identify and strategize online

marketing initiatives to increase viewership, sell merchandise and

advertisements.

. Monitored, responded and appropriately directed viewer relation phone

calls and emails for content, compliments, complaints and possible

threats.

. Trained and guided numerous MSNBC Creative Services interns on network

promotion and marketing strategies.

1 Accomplishment

Assisted with the launch of the NBC News 2 Go Mobile Network channel.

Identified appropriate promotional spots in order to air and maximize

vendor branding on cell phones, Blackberries, and other electronic

devices.

Scheduling, Strategy and Production

. Planned, scheduled and proofed network promotional logs for MSNBC.

. Provided and assigned unique identifier codes to MSNBC producers and

editors to track each individual campaign success.

. Worked with the Programming and Research team to help identify the

most strategic promotional spots to secure future campaign.

. Created and maintained production schedules for all network

promotional production.

. Developed and maintained relationships with all NBC cable networks to

achieve cross promotion and Barter exchange of data to measure

results. Such results assisted in strategizing placement of

campaigns.

. Produced and developed weekly tracking reports for MSNBC and all other

NBC cable networks to monitor, identify and strategize the success of

the promotional campaigns.

Andrea Streisfeld________________________

. Produced emergency promotional reel with current promotional spots for

Control Room.

. Maintained inventory purge lists to ensure Master Control deletes

outdated promotional spots from records and maintains current

promotional spots for air.

. On call 24/7 for Master Control contact regarding breaking news,

errors in promos, or programming changes.

2 Accomplishment

Identified systematic schedules to ensure MSNBC and other NBC cable

networks aired advertisements and

campaigns on live television 24/7 with seamless flow.

3

4 Home Box Office-April 1999-July 2002

1 New York, New York

1 Program Planner

. Produced and planned HBO Multiplex promotional campaign schedules to

stimulate increase in viewership to upcoming events.

. Compiled monthly primetime grid information of upcoming HBO movies,

series and events to Creative Services to strategize when and where to

place ads/campaigns.

. Produced monthly promotional tracking reports for HBO Multiplex

channels to ensure all campaigns received equal air rotation.

. Produced and developed monthly guidelines for HBO staff on what and

when programs could air due to program ratings, and advisories.

. Organized and led weekly screening sessions to view current

promotional materials and campaigns for content.

1 Accomplishment

Utilized and maximized promotional inventory across the several HBO

networks, which

included brand image campaigns, original series and movies all on an

equal rotational schedule.

2 ESPN Classic- September 1997-April 1999

2 New York, New York

Senior Broadcast Coordinator

. Worked internally with all Marketing and Sales teams as well as

outside ad agencies to ensure all commercials were scheduled according

to sales contracts. Additionally, worked closely with these teams to

ensure all last minute changes to commercial spots were implemented in

a timely manner.

. Worked with Programming and Production to build show format/show times

and breaks to maximize inventory.

. Managed the data entry of commercial instructions from ad agencies

into ESPN Commercial Trafficking and Scheduling Systems.

. Managed the placement of commercial spots and sponsorship billboards

to maximize revenue and inventory.

. Executed sales orders as requested and tracked accuracy compared to

contractual obligations.

1 Accomplishment

Collaborated with all ESPN departments to effectively schedule and rotate

advertisements and network promotional campaigns to increase viewership

Special Skills:

. Proficient in Microsoft Word, Macintosh, Excel and PowerPoint

. Proficient in Adobe Dreamweaver, HTML Coding

. Strong communication and organizational skills

. Works well under pressure and in a fast paced environment

Education:

2 Bachelor of Arts, Broadcasting /Mass Communications, May 1997

State University of New York at Oswego, Oswego, New York

Associate of Liberal Arts, Math and Science, May 1995

Rockland Community College, Suffern, New York

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