Marketing Manager

MICHELE L. PALEY

801-***-**** ( abmk1m@r.postjobfree.com

Marketing Maverick & Negotiator Extraordinaire: Highly organized manager

with more than 5 years in Marketing & Merchandising, and almost 10 years in

Graphic Design & Web Development.

PROFESSIONAL EXPERIENCE

Product Manager (Buyer)

Manufacturers Resource Network, Inc., Salt Lake City, UT

2009-

Present

. Select & monitor product across 3 verticals including construction

equipment, business machinery & assistive technology.

. Increased gross margins by an average of 7% through vendor negotiations

& retail price analysis.

. Coordinated coop advertising campaign that resulted in more than

$20,000 in unanticipated income.

. Fostered strong partnerships with and advised Microsoft & Hewlett

Packard Accessibility departments on Assistive Technology buying trends

& new technologies for persons with disabilities.

. Coordinated & designed targeted catalog with distribution to more than

50,000 schools and government offices.

. Select & attend relevant tradeshows across the country including booth

design.

. Work closely with marketing department on SEO, SEM & PPC marketing

campaigns.

. Actively contribute to social media initiatives by authoring timely

articles, white papers & buying guides

Director of Merchandising, Marketing & IT

Neighborhood Variety Stores, LLC, Palm Beach Gardens, FL

2005-

Present

. Selected & monitored merchandise in all departments.

. Planned, Designed & Coordinated advertising for 12 retail stores in FL

& GA through email marketing, direct mail, billboard, radio, newspaper,

magazine & storefront marketing.

. Planned & carried out in-store events that have increased foot traffic

by 50%.

. Created permission-based email campaign that increased membership more

than 10 times over.

. Developed a customized inventory management system integrated with

current financial & inventory databases using Microsoft Access, SQL &

ODBC Technology, which substantially reduced expenses company-wide.

. Orchestrated the development of two successful e-commerce websites &

maintained search engine rankings through natural and paid inclusion

SEO, SEM & PPC practices.

. Provided 24/7 merchandising and technical support / training to retail

store managers.

. Retained as independent contractor for marketing and retail support

through February 2010.

Database & Internet Marketing Specialist

The Northern Palm Beach County Chamber of Commerce, Palm Beach Gardens, FL

2004-2005

. Maintained all membership & patron databases and mailing lists.

. Dramatically increased sponsor contributions and event registrations

through targeted print & email marketing.

. Created two new streams of income through enhanced online membership

directory & banner advertising program.

. Enhanced website functionality & online event registration process

using HTML, CSS, JavaScript, Php & My SQL

. Coordinated data exports for printed directories & mailing lists using

Crystal Reports, MS Access & Excel

. Rehired to continue email marketing on a contractual basis through

2008.

Graphic Design, Web Development & Marketing Consultant

KVP Technologies, West Palm Beach, FL

2001-2004

. Created interactive websites & marketing campaigns for clients

nationwide including mortgage brokers, doctors, executives, non-profits

and more.

Database Administrator

The American Cancer Society, NY/NJ Division, Parsippany, NJ

1999-

2000

. Updated, maintained and standardized 3 crucial databases used by the

National Toll-Free Call Center.

. Created data entry & verification standards that were adopted by

offices throughout the country.

EDUCATION

Certificate: Web Development & Business Programming,

THE CHUBB INSTITUTE, North Brunswick, NJ

2001

Coursework: Business Management,

RARITAN VALLEY COMMUNITY COLLEGE, Branchburg, NJ

1998-2000

ADDITIONAL QUALIFICATIONS

Graduated in the top 5% of my class at the Chubb Institute.

Experienced in both MAC & PC environments.

Proficient in Adobe Creative Suite: Photoshop, Dreamweaver & InDesign

Expert in all Microsoft Office Programs including: Word, Excel, Access,

Outlook, Publisher & Powerpoint.

Contact this candidate