Sales Manager

George E. Haffenden *** Olean Road East Aurora, NY 14052

Home: 716-***-**** Cell: 716-***-****

**********@**********.***

Professional Summary

An accomplished sales professional with 17 years of experience in the banking, technology and manufacturing industries.

Entrepreneurial nature lends to creative problem solving by considering all sides of the issue. Proven track record in

identifying improvement opportunities and devising a plan to achieve success. Focus on bottom-line results. Talent for

forging relationships with key decision-makers at all levels of an organization.

Core Competencies

Business Development P&L and Operations Management

Relationship Building Financial Forecasting & Modeling

Executive Presentation Financial Analysis & Reporting

Performance Management Cost Analysis & Reduction

Collaborative Leadership Skills

Strategic Business Planning

Professional Experience

McIntosh Box & Pallet 2007 – Present

General Manager

Responsible for daily operations of wood packaging production facility with fifteen employees with $1.3 million in annual

sales. Through daily planning, ensure that customer requests are properly processed and delivered according to schedule.

Develop new business through outside calling effort. Understand customer requirements and design and price custom

product to meet those needs.

• Developed client relationships that contributed over 40% of revenue in first year; 60% in second year

• Achieved plant’s first ever profitable fiscal year in first full calendar year on the job by bringing in over 25 new

customers and managing under-performing customers toward profitability

• Key member of company-wide sales program development and strategic planning groups

R3 Media Group 2006 – 2007 (dissolution)

Director of Business Development

Conducted sales effort for technology training and marketing company. Developed needs of retailers (Wal-Mart, BestBuy,

Target) and matched those requirements with electronics manufacturers to effectively train store associates and to

creatively promote products at retail locations.

• Generated over $2 million in sales through nation-wide calling on electronics manufacturers including Sony, HP,

Toshiba, T-Mobile, Linksys, Belkin, among others

• Identified and converted over thirty new national customers

• Developed custom programs and coordinated efforts of field team to match unique needs of clients and retailers

M&T Bank 1993 – 2006

Treasury Management Specialist

Managed all aspects of cash management needs for portfolio of over 500 Middle Market and Small Business clients.

Coordinated effort amongst twenty-five primary account executives.

• Produced over $300,000 in net revenue in nine month period

• Recognized as highest producing salesperson among thirty-five other representatives

• Maximized revenue by instituting a relationship review process with account executives to ensure that customer

needs where addressed

Electronic Banking

Developed stored-value card program for retail and commercial applications, including product research and financial

justification. Created sales programs for stored value card and off-premise ATM businesses. Coached and trained field

sales force to identify needs that pertained to unique products.

Conversion Specialist

Selected to serve in key role for three acquisitions. Oversaw conversion of forty-three branch locations. Coordinated

technology conversion, marketing and training efforts for two new markets. Introduced and implemented sales incentive

program. Organized three region-wide employee recognition events for over 500 attendees.

George E. Haffenden Page Two

M&T Bank - continued

Retail Administration

Performed finance function for regional president including revenue expense reporting and forecasting. Created annual

budgets for forty branch locations. Compiled and analyzed weekly financial performance results for seventy branch

locations. Implemented and oversaw sales incentive program for over 300 sales people. Organized region-wide employee

recognition events for over 400 attendees. Created and oversaw regional sales events for consumer credit, securities and

deposit products.

• Chosen to be a part of bank-wide committee on change implementation

• Chosen to serve as mentor for new-hire development program

• Developed reporting format that was adopted across the entire company

Branch Manager

Syracuse, New York

Managed branch location with twenty sales staff members and over $125 million in deposits. Responsible for budgeting

and profitability reporting. Responsible for calling on small business customers in the market area.

• Instituted sales program for securities sales; Attained 210% of established goal through effective training and

coaching of branch sales staff

• Recognized as top branch in loan production promotion

Branch Manager

Ithaca, New York

Simultaneously managed two branch locations with over $40 million in deposits. Supervised two staffs that included ten

sales employees.

• Chosen to mentor two Management Development Program participants

• Exceeded securities sales goals in every period

• Consistently met or exceeded lending goals

First Niagara Bank 2004 – 2005

Branch Manager

Responsible for opening a new branch banking location - devised budget, marketing plan and assembled staff of five.

Performed goal setting, training development and coaching functions. Cultivated relationships with local companies to

build lending and deposit business.

• Grew deposit base from zero to $4.2 million in six months through self developed marketing initiatives

• Attained 143% of first year lending goal

• Selected to represent the retail bank on new product committee

Haff Acres Farm – Owner 1985 – 1992

Started and managed a seasonal farm market. Responsible for all aspects of daily operation from product procurement to

customer service. Expanded scope of operation to include three locations. Supervised five employees.

• Increased sales in every year of operation

• Funded entire college education

Education

Masters of Business Administration Expected 2011

University at Buffalo current GPA: 3.96

Bachelor of Science – Applied Economics and Business Management 1993

Cornell University GPA: 3.1

Leadership Experience

Teaching Assistant – University at Buffalo 2010 – Present

Buffalo Niagara Partnership 2007 – Present

• Manufacturers Council 2008 – Present

Lancaster Chamber of Commerce 2004 – 2006

• Board of Directors 2005 – 2006

Lancaster YMCA Board of Managers 2005 – 2006

East Aurora Youth Sports Coach 2001 - 2008

Contact this candidate