Michael Derossett - Creative Manager/Senior Art Director
***** *. ******* *****, ****** Az 85653 ph - 520-***-****
e-mail - abmjgx@r.postjobfree.com
Portfolio - www.coroflot.com/michaelderossett
Qualifications:
. A Creative leader with 12 years experience as a Designer, Creative
Manager and Photo Art Director for direct mail and In-house ad agencies.
. 10 years advanced team leadership and marketing strategies that support a
lifestyle brand image.
. 10 years focused hands-on catalog design and photo art direction.
. Efficient project management of multiple catalogs and collateral print
schedules.
. Expert people management skills and motivation of designers, art
directors and copywriters within a creative organization.
. Constant evaluation of creative departmental processes that increase
efficiencies in a high volume creative organization.
Employment History:
Creative Manager/Senior Art Director, Orchard Brands Inc./AMO, Tucson,
Arizona - August 2007- Present
. Daily management of Catalog Creative Department and mentoring of Photo
Art Directors, Art Coordinators, Layout artists, Production artists and
copywriters.
. Execution of company marketing objectives, through constant evaluation of
daily sales and communication with marketing leaders.
. Constant communication with department leaders through cross-functional
meetings, to determine financial plans and business strategies that will
meet, or exceed sales goals.
. Organization of on-figure and studio photo shoots, including, but not
limited to, the determination of locations, travel arrangements, budget
guidelines and partnership with the Merchandising Department.
Marketing Director, Shawnee Fitness, September 2006 August 2007
. Director of sales and marketing for an exclusive personal training
program designed for both professional and amateur athletes in a State of
the Art Facility with a membership base of 3,100 members.
. Responsible for design and coordination of all print and collateral
pieces.
Marketing Director, Xtreme Fitness, 2002-2006
. Director of sales and marketing for exclusive Personal Training program
designed for both professional and amateur athletes in a State of the Art
Facility with a membership base of 3,000 members.
. Implemented new program strategies improving the client retention rate by
15% and the membership base by 40%.
. Implemented new training program strategies that improved client
retention by 35% and grew membership from 75 to 150 active clients within 2
years.
. Developed member appreciation programs and an annual banquet to showcase
client and program achievements.
Creative Manager, Gear for Sports, 2000-2002
. Translation of the company's marketing objectives into creative solutions
through private label and creative licensing of established brands in the
apparel industry.
. Direct the development and advancement of the company's creative
identity, which includes catalogs, direct mail promotional materials, point-
of-purchase signage, packaging and print advertising.
. Constant adherence to all production schedules and departmental budgets
that ensure the efficiency of all catalogs and collateral assignments.
. Constant communication with department leaders through cross-functional
meetings to determine financial plans and business strategies that will
meet or exceed sales goals.
Designer/Senior Designer/Art Director, Gear for Sports/Tandem marketing
1993-2000
. Conceptualize, design and photo art direct apparel catalogs, Private
Label fulfillment catalogs, packaging, POS signage, and corporate
logo/identity pieces in support of the brand image.
. Leadership of photo art directors, designers and pre-press technicians
within an In-house ad agency.
. Consistently adhered to all print schedules and departmental budgets to
ensure success and efficiency of all catalogs, and collateral assignments.
. Photo Art Director for in-studio and location fashion photo shoots.
. Execution of accurate design and production techniques within the mac
platform.
Software Skills:
Adobe: Photoshop, Illustrator, Indesign, and Bridge. Acrobat, Quark
Express, Word, Excel, Photo Mechanic, various email programs. Working
knowledge of Adobe Dreamweaver and Maya 3D.
Education:
Bachelor of Fine Arts; Missouri State University, Springfield, Missouri
Awards/Honors
. New York Society of Illustrators Scholarship Competition - Selected as
upper 3% of entries and featured in catalog.
. Published in "Best of Colored Pencil I & II" trade books by North Light
Publishers.
. Dallas Society of Visual Communications - Honorable mention
Activities
. Weight Training, Golf, Hiking, Fishing, and Biking.
. Former Professional Competitor and Judge within the World Natural
Bodybuilding Federation(WNBF).
. Nutritional Consultant for NANBF and WNBF amateur and professional
competitors.
* Professional references provided upon request