Sales Manager

Martin F. Marincic

***** ******** *****

Garfield Heights, Ohio 44125

Phone 216-***-**** ? Cell 216-***-****

abmj1n@r.postjobfree.com

CAREER SUMMARY

Thirty years success in marketing and sales management. Implemented

innovative strategies to generate new business through sales channel

partner development initiatives. Highly effective in leading diverse

technical and support teams to focus on the voice of the customer when

developing solutions to provide the highest return to all parties.

Persistence, determination and follow-through resulted in new business

development. Experiences include:

1. Product Management

2. New Product Development

3. Sales Management

4. Sales Channel Strategies

5. Field Sales

6. Application Engineering

7. General Management

8. Strategic Planning

9. Marketing

10. Trade Show Management

11. Project Management

12. Strategic Alliances

Experience

The Lanly Company Cleveland, OH 2009-

Present

Director Sales and Marketing

Oversee all Corporate Marketing Functions. Develop strategic sales plan.

Evaluate, Expand & Manage independent sales rep network. Oversee corporate

website development with focus on keyword search engine optimization.

Supervised sales application engineering group.

Increased Alexa Web Ranking from over 7 million to less than 3 million, and

improved website grade from 54 to 66 which doubled web site traffic within

first 4 months of hire.

Established keyword search program and pay per click Internet advertising

program.

Streamlined Thomas net advertising program - reducing out of pocket cost by

more than $6K.

Switched Internet host to improve in-house web site management

capabilities.

Cleveland Motion Controls Cleveland, OH 2007-2009

Sr. Product Manager - Channel Partner Manager

Directed product marketing team. Managed sales channel partner evaluation

and development program. Led cross functional new product design team.

Established search engine optimization program. Supervised sales

application engineering group.

Increased sales representative revenues from $3.3M to $3.9M.

Broadened sales base through addition of 8 sales reps and 6 distributors

resulting in a 20% increase in sales.

Introduced new tension sensing product which won seven (7) new OEM's.

Increased sales leads 30% through creation and implementation of search

engine optimization (SEO) program.

New Era Controls Cleveland, OH 1996-2007

General Manager

Launched drive and control system integration company with equity partners.

Managed sales, marketing, engineering, production and strategic business

alliances to grow revenues over $2M in 2 years.

Negotiated strategic partnership with Siemens Energy and Automation,

Eurotherm Drives, CMC Kidder, GE Motors, Reliance Electric, Allen Bradley

and other component manufacturers to compete in integration business with

gross margins exceeding 25%.

Researched and identified target customers and successfully negotiated

contracts with over a dozen machine builders.

Generated detailed electrical specifications and costing for in-house

converting equipment proposals resulting in over $5M in revenues.

Expanded aftermarket repair and service capabilities for steel service

center integration business resulting in $500K additional revenues.

Cleveland Machine Controls Cleveland, OH 1981-1996

Vice President

Division Manager

Sales Manager

Application Engineer

Supervised team of 15 people that expanded systems sales from $1M to $6M.

Developed direct sales and sales representatives in US and Canada resulting

in a 175% increase in sales.

Negotiated purchase contracts with key vendors resulting in savings of over

$150K per year.

Managed Application Engineers, Design Engineers, Field Service Engineers

and Product Managers for Variable Speed Drives, Web Tension Products, and

Engineered Systems.

Implemented inventory reduction program increasing turns from 2.4 to 4.0 in

one year.

Louis Allis Cleveland, OH 1979-1981

Sales Engineer Milwaukee, WI

Six Month formal Sales Training in Milwaukee.

Cleveland District Sales Engineer.

Expanded sales to Distributors, OEMs, and User Accounts in NE Ohio.

Education

Cleveland State University, BEE, Bachelor of Electrical Engineering

Cleveland State University, MBA, Executive Master of Business

Administration

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