Richard James Unsworth
*** ******* ***** abmiz6@r.postjobfree.com Office 248-***-****
White Lake, MI 48386 Cell 810-***-****
Executive offering expertise in national sales/marketing/consultative
technical solutions, quality control support, key account management, P&L
oversight, product development/introduction, and new market entry. Grows
profitability and drives market share gains by introducing product
launches, packaging, and technical innovations, formulating analysis
models, improving client operations. Strong collaboration with senior
executives at national and regional key accounts and securing new sales
opportunities. Developed and implemented program tools that enabled sales
persons to leverage their effort for maximum benefit to sales growth and
client service.
PROFESSIONAL EXPERIENCE
Founder
Island Rafts &Toys: 2009-Present
Launched a new business venture of consumer products for the recreational
marine market.
. Designed polyethylene swim platforms for home, resort, and youth camp
use.
. Developed and executed business plan for retail and internet sales.
. Built consumer sales/awareness through company website, regional trade-
shows, trade publications, and retail dealer sales.
. Sales and distribution has expanded to Michigan, Ohio and Canada in
2010.
Imaging and Equipment Sales Consultant
2009-Present
Consultant: Formed a strategic partnership with a National Marketing
Organization and Commercial Imaging Company.
. Initiated implementation of market plan for client's growth.
Production efficiencies resulted in business and revenue expansion,
through improvements in customer deliveries.
. New sales projection to exceed $200K in first year.
National Sales Director FUJIFILM 2006 - 2009
Revitalized and built relationships with key customers, contributing
$100M+ in contract revenue over eight-year period; vital in elevating
market share 400% for 70% total national market share.
. Revitalized and built relationships with Costco, Meijer, and Kroger
subsidiaries, expanding sales and securing $50M in equipment, and
consumable contracts.
. Integral in multi-year development of chemical delivery systems,
driving roll-out into retail and commercial market and capturing key
consumable contracts totaling $50M via client-side quality and
operation cost improvements.
. Decreased shipping/invoice errors 85% by creating cross-referencing
programs to provide on-hand access to SAP, UPC, client SKU code
information; efforts improved service delivery to major clients..
. Optimized inventory planning/costs via sales forecasting program and
cut pricing errors 80% by simplifying process. Reversed 5% in annual
product and inventory return/disposal per account to <1% by
orchestrating program.
. Presented detailed marketing/technical analysis to senior management
to advance strategic plan and new product launches.
. Served as sales and quality control technical advisor for account
managers and sales representatives for 1600 client accounts.
National Sales Manager Fuji-Hunt Chemicals 1999 - 2006
Appointed to newly-created position to market/direct chemical sales for
national retail/commercial accounts and solidify relationships, holding
P&L accountability for $10M in annual revenue and handling
budgeting/forecasting.
. Secured $6.6M in software sales with Walgreens for quality control
system, setting stage for $120M annual contract.
. Negotiated and secured with Kroger subsidiaries totaling $7M in
contract revenue.
. Orchestrated training programs, providing client-side operation teams
with knowledge base for OSHA, environmental regulations, quality
control, and color/process management; improved operation training.
. Delivered annual industry/review report presentations to client-side
senior/regional management teams to drive collaborative product
planning; member on senior management strategic planning.
. Created automated reference guides via equipment configuration
software program, enabling access to operating standards of
manufacturer film/paper processors as well as minimizing lab
operations inefficiencies and technical support needs.
. Efficiencies became instrumental in securing contracts and expanded
sales opportunities in national retailers and independent accounts.
Eastern Regional Sales Manager Fuji-Hunt Chemicals 1995 - 1999
Oversaw market/sales/service for key account base across the East Coast,
directing staff of eight and managed $20M in revenue for photographic
chemical/paper products; led proposal development, sales, budgeting,
pricing analysis, and forecasting.
. Secured $9M chemical contract at Ritz Camera, providing technical
service support.
. Established Eastern Region Distributors representing $1.2M in
annualized business.
. Boosted productivity 25% by formulating sales reporting platform that
established staff accountability as well as improved customer
communication/interfacing and decision-making capabilities; instituted
new pricing program.
. Developed competition product cross reference guide as well as full
equipment configuration program to demonstrate benefits/performance
and determine product applicability and customization needs per client
requirements.
. Garnered interest from major accounts and cruise ship lines for new
equipment, reducing environmental chemical waste impact 70% and
slashing packaging, transportation, and handling costs 50%.
. Formulated programs for organization-wide use, creating Excel-based
tools for forecasting, pricing, and customer price scheduling that
reduced complexities, cut costs, and boosted efficiency.
. Established the Caribbean and Cruise Ship markets resulting in $700K
in annual sales.
Sales Representative Fuji-Hunt Chemicals 1986 - 1995
Landed sales for imaging, graphic arts, pre press, and printing products
across Ohio and Michigan and delivered technical support.
. Lifted annual territory sales from $500K to $5M, outperforming goals
year after year.
. Secured $1.6M contract with Midwest Account Chain.
. Salesman of the Year award in 1994 for highest sales increase.
EDUCATIONAL AND TRAINING
B.A. Communications, Michigan State University, East Lansing, MI
Extensive expertise in Excel Workbook programming.
Extensive Training in Imaging Reproduction, Ink Jet, Color Management,
Quality Control Systems and Networking.
VOLUNTEER EXPERIENCES AND ACTIVITES
Assistant Coach - Prep Hockey - Lakeland High School
Head Coached Youth Hockey for nine years
Received Lakeland Hockey Association's Distinguished Service Award 2008 -
2009
NATIOANL MARKET AND INDUSTRY INNOVATIONS
. Introduced/Marketed first client base quality control software/
internet networking system, enabling real time centralized and remote
access to client's 4,000 remote locations. System preemptively
improved quality control and lowered operation cost with a client ROI
of less than 6 months.
. Marketed/Installed first automated, concentrated mixing system,
designed for the retail environment, simplifying onsite chemical
handling and eliminating hazardous waste and disposal and packaging
cost.
. Sold/Installed first programmable automated mixing equipment designed
for mixing small/large volumes chemical concentrates for commercial
markets. Eliminated employee exposure to mixing chemical concentrates,
made substantial improvement in daily quality control, reducing client
cost.
. Marketed/Installed first chemical regeneration systems, reducing
chemical effluents 80%.
. Facilitated/Marketed the introduction of the first ready-to-use
chemical formulation/packaging for national retail chains.
. Created marketing program for OEM silver recovery manufactured
equipment to complement chemical sales for greater value proposition.
. Wrote and introduced first comprehensive pricing program, offering
intergraded customized pricing for client proposals. User friendly
excel program was basis for comprehensive analysis for: weighted
margins, accurate product seasonally adjusted forecast, production and
distribution requirements. Enabled proposal analysis less one hour.
Program was adapted for multiple SKU client proposals analysis.
o Program included; product list/discount matrixes, key accounts,
GSA, distributor channel, and customize pricing templates.
. Wrote comprehensive client base CD educational client associate
training program, designed to simplify the complexities of technical
terminology and processes.
. Wrote the only comprehensive data base program for all industry
equipment models. User friendly program offered access to over 300
manufacturer's equipment models and infinite number of applicable
product combinations and specifications. Program adopted and
exclusively utilized by customer support hotline, field
representatives, key retailers and commercial accounts.
. Wrote comprehensive competitive product cross reference program
enabling specification and comparison market analysis.