Marketing Management

Nicole C. Gropp

Marketing Communications and Web Marketing Management Professional

******.*****@*****.***

864-***-****

*** ******** **.

Madison, AL 35758

Marketing Communications and Web Marketing Management professional with 5

years of progressive experience in managing and executing B2B, Partner, and

Web marketing programs. Exceptional communicator with demonstrated mastery

of leveraging CRM systems for marketing execution and lead management, ROI

tracking and reporting, marketing automation, team leadership and

management of digital and print advertising programs.

. Project management

. Brand development and advocacy

. Marketing strategy and campaign execution

. Web and print content development

. Automated marketing and asset management systems implementations

. Lead generation and nurturing programs

. Agency and vendor management

. Product launch cycle management

Professional Experience:

Open Biosystems Inc. (Now part of Thermo Fisher Scientific), Huntsville, AL

Web Marketing Manager: May 2008 - August 2008

Web Marketing Specialist: August 2009 - May 2010 (Title change was

concurrent with acquisition)

. Website content management and optimization

. SEM management:

Web banner ad placements, Google AdWords campaigns and content

network placements,

management of keyword bids and budget, and creation of content for

paid product index

subscriptions (Biocompare)

. Initiation and management of web sales and web lead generation

programs

. Implementation and management of online marketing tools:

salesforce.com, Eloqua (automated marketing application), RevBase

(asset and document management portal), Google AdWords, Google

Analytics, SubscriberMail

to salesforce.com API, Vertical Response email and direct-mail

client

. Development and implementation of targeted, behavior-based niche

marketing program

encompassing both print and web elements

. Re-branding of website, collateral and tradeshow materials through

company acquisition,

including multi-phase implementation of various templates, logos

and verbiage

. Managed cross-selling initiatives with parent company on Open

Biosytems' behalf during merger

. Participated in planning and implementing product launches,

announcements and promotions

. Functioned as graphic designer, creating custom scientific diagrams

and tradeshow

booth graphics

. Tradeshow pre- and post-show announcements, lead capture and follow-

up programs

. Member of IT Roadmap Steering Committee, representing interests of

the marketing department

. Managed print, trade-show give-away, ad placement and creative

vendors

. Managed employee: Marketing Associate

. Creation of Partner Portal in web application to serve needs of 50+

international channel partners

. Presenter at annual division-level Marketing Meeting, "Leveraging

Marketing Automation

and Digital Collaboration Tools in 2010"

. Completed Common Sense Selling for Marketing training

Visual Mining, Inc., Rockville, MD

Web Marketing and Corporate Communications Manager, December 2007-May 2008

* Recruited into this position by my direct supervisor from Roam Secure,

Inc.

. Managed written content and graphics for corporate website

. Created design for product interface--splash pages, installer

pages, desktop icons and

product-feature icons

. Managed online press release cycle

. Implemented digital shopping cart to be accessed through

salesforce.com

. Managed direct e-mail campaigns through Exact Target

. Managed promotions to drive traffic to website and increase lead

generation

. Participated in planning and implementing product launches

. Created corporate collateral pieces:

Brochures, tear-sheets, tradeshow booth graphics, business cards,

special event invitations,

Power Point presentations, HTML newsletters, direct-mail pieces

and web graphics,

Flash animations

. Specialized in SEO and SEM:

Google and Yahoo creative PPC ad campaigns and organic

strategies to increase visibility,

website traffic and page rank

. Tracked ROI for marketing campaigns

. Managed print and tradeshow-giveaway vendors and production

processes

. Assisted with writing and distribution of press releases

. Helped to craft appropriate messaging for media pitches

Roam Secure, Inc. (now part of Cooper Notification), Arlington, VA

Web Marketing and Communications Manager, August 2007-December 2007

Graphic Designer, November 2006-August 2007

. Managed quarterly newsletter production, content and design

. Created press release content and managed distribution to

appropriate trade and

industry press lists.

. Worked as part of a team to pursue aggressive media outreach.

Placements include:

The Washington Post, Orlando Sentinel, The Intelligencer, Fox

News, PBS and

NBC Evening News

. Facilitated media interviews and developed talking points

. Managed corporate website content, analytics and graphics

. Created corporate collateral pieces:

Brochures, tear-sheets, tradeshow booth graphics, business cards,

letterhead, RFP templates,

case-study templates, special event invitations, Power Point

presentations, HTML newsletters,

direct mail pieces and HTML mass-mail pieces

. Designed print pieces with Microsoft and Sprint to promote

partnership through co-branded

projects

. Collaborated with CDW-G (partner) to drive traffic to site to

encourage enrollment

for special events

. Participated in planning and implementing 2 product launches

. Created design for product interface -- Product purchased by

Microsoft

. Designed custom icons and logos for customer interface

customization

. Managed quarterly newsletter production, content and design

. Managed print and tradeshow-trinket vendors and production

processes

. Managed tradeshow schedule and preparation processes

. Organized marketing campaigns including mass e-mail and direct mail

efforts

. Organized speaking engagement at tradeshow and user-group meeting

. Managed employee: Marketing Associate

Rindt-McDuff Associates, Marietta, GA

Graphic Designer, April 2006-August2006

. Designed corporate website for subsidiary

. Collaborated on design for main corporate website

. Designed tradeshow materials, including booth display

. Created corporate collateral

. Established system for storing files and maintaining photo-library

. Established corporate visual standards for resumes, proposals

. Created Microsoft Publisher template for non-design staff use

LongevIT Inc. (Executive IT consulting), Greenville, SC

Assistant Graphic Designer, June 2004-August 2006

. Designed corporate website

. Designed corporate collateral, including letterhead, business

cards, brochure and envelopes

. Sourced, designed and placed print and web ads

. Reported on ad performance

Education and Professional Development:

University of Alabama, Huntsville, Huntsville, AL

MBA Candidate

Expected graduation, Summer 2012

College of Charleston, Charleston, SC

Member of Alpha Kappa Psi Business Honor Fraternity

Bachelor of Arts in Urban Studies, 2003

Art Institute of Atlanta, Atlanta, GA

Associate of Arts in Graphic Design, 2006

Eloqua Experience, November 2009

3 day seminar for Eloqua users, held in San Francisco.

Salesforce.com Users' Groups, Quarterly 2008-2010

Meetings held in various locations across Huntsville.

Attended one larger Users' Group in Atlanta, Spring 2009.

Common Sense Selling for Marketers

Attended 3-day training in January 2010.

Various webinars to stay up-to-date on the latest marketing-writing, SEO

and SEM techniques, social media applications, CRM advances and releases

and other areas of best-practice marketing techniques.

Software/Application Proficiencies:

. Salesforce.com administrator

. Eloqua administrator

. RevBase document asset management and Partner Portal administrator

. Web site analytics with Google Analytics, Yahoo, ClickTracks,

WebTrends

. Google AdWords PPC account management

. Web design, with HTML, CSS, Dreamweaver

. Social media tools: Twitter, Facebook, RSS, WordPress, LinkedIn,

YouTube

. Adobe Creative Suite CS2-CS4

. PHP-based website maintenance through back-end interface

. MySQL database maintenance

. Various CMS systems

. Digital shopping-cart set-up, administration

. People Import list management tool

. WebEx webinar application

. Go To Meeting teleconferencing application

. PR Newswire press release tool

. Lexis Nexis article database search tool

. Navigrant and BioTxt grant database search tool

. Microsoft Office applications

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