Sales Director

JASON HESCOTT

**** ******** *****, ******, ** ***58

479-***-**** mailto:********@*****.***

QUALIFICATIONS

Highly strategic, multi-talented creative with extensive experience in shopper marketing,

social media development, promotional advertising, on-line strategies and print design.

Exceptional collaborative and interpersonal skills; dynamic team player with well-developed

written and verbal communication abilities. Highly skilled in client and vendor relations

and negotiations; talented at building and maintaining “win-win” partnerships. Passionate

and inventive creator of innovative marketing strategies and campaigns; accustomed to

performing in deadline-driven environments with an emphasis on working within budget

requirements. Creative experience in the following:

PROFESSIONAL EXPERIENCE

Lady Luck Creative, Rogers AR 2009-Present Creative Director

Currently developing multi-dimensional strategic programs for regional and National accounts

Including Walmart, Sam’s Club, and the National Senior Games Association (Senior Olympics).

Key Achievements:

• Successfully developed branding for the National Senior Games Association.

Including the relaunch of their website and social media efforts.

• Developed branding, website and print activities for a Americana restaurant located

in Kentucky.

• Developed refresh branding for local school districts, including identity development.

MARS Advertising, Detroit MI / Bentonville AR 2006-2009 Creative Director

Successfully managed multi-national branded programs from concept through completion.

Worked closely with clients to create strategic vision, concise programs, and consistently

met deadlines and over performed on design requirements. Effectively built, motivated,

and directed design and production teams. Created and conducted highly persuasive sales

and marketing presentations. Expertly converted features to benefits to achieve client objectives.

Key Achievements:

• Successfully managed new business teams while maintaining retainer accounts

exceeding $2.1 million.

• Provided proposal layouts and design for multi-client contracts under extremely

tight deadlines.

• Established trusted relationships with designers, vendors and key clients.

• Developed key strategies for Walmart and Sam's Club for multiple key CPG accounts.

IMI Cornelius, Glendale Heights, Illinois, 2004-2006 Creative Director

Successfully managed internal marketing group consisting of art directors, copywriters,

and industrial designers to develop strategies for CPG accounts within the beverage industry.

Lead design initiatives for the expanding adult beverage market through concise programs

and brand development. Campaigned for the alignment of the Cornelius brand through

leveraging corporate relationships.

Key Achievements:

• Successfully launched two new products within one year, projected $36 million in sales.

• Developed new cold beverage category for Starbucks Coffee Brands.

• Lead development of corporate rebrand.

Core Group, Elmhurst, Illinois, 2002-2004 Creative Director

Successfully managed small group of world class art directors and product designers

to develop award winning product and packaging for core client base. Drove the development

of strategic product launches through in-store display, advertising, TV/radio, and

word-of-mouth advertising. Assisted in design directives, client interaction and development.

Key Achievements:

• Successfully integrated new aftermarket line into AutoNation Dealerships in south Florida.

• Developed new line of collectible battery products for Asian Pacific markets which

lead to $15 million in sales.

Marketing Store, Oakbrook, Illinois, 1999-2002 Senior Art Director - Adult Promotions

Successfully lead key initiatives pertaining to adult and teen promotions within McDonald’s,

Coca-Cola, and Shell Global Oil. Assisted in establishing Afro-American and Latin American

marketing group within retail and beverage accounts. Worked closely with external teams to

develop strategic award winning promotions for new accounts. Consistently lead teams to

drive innovation while maintaining internal and external deadlines.

Key Achievements:

• Successfully launched ronald.com, driving Happy Meals sales in the first year.

• Assisted Shell Global Oil in the development of structural external signage, traffic

systems, customer loyalty programs for the Latin American markets.

• Assisted in the creation of McDonald’s birthday party on-line components and

in-store POP.

• Successfully developed Promotional vehicles for McDonald’s Motorsports Division.

CONSULTING CLIENTS

OfficeMax, Naperville, Illinois, 2001-2002

Senior Art Director

Key Achievements:

• Lead the development of rebranded sales materials, from catalogs to marketing kits.

• Assisted in the development of newly customer centric brochures.

RTC Inc, Rolling Meadows, Illinois, 2000-2001 Senior Art Director - Retail Design

Key Achievements:

• Successfully launched the IntelPlay game through in-store promotions.

• Assisted in the redesign of the Timberland in-store experience.

• Assisted in the development of POP displays for Anheuser-Busch, P&G, Nike, and Adidas.

Exhibit Group Giltspur, Roselle, Illinois, 1999-2000

Senior Art Director - Retail Design

Key Achievements:

• Assisted in the development of trade and retail experiences.

• Successfully launched Disney Quest, a interactive adult arcade in Chicago.

• Assisted in the branded environment of the GMC, Pontiac and Chevy Auto Show destinations.

EDUCATIONAL BACKGROUND

Sought Bachelor of Fine Arts in Communication Design, Minor in Art History, 1996

University of Central Michigan, Mt. Pleasant, Michigan

Architectural Design, 1994

Baker College, Flint, Michigan

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