Sales Manager

CHRISTOPHER A. HAUGHEY

**** *** *** ( Palestine, Texas 75803

903-***-**** ( abmifd@r.postjobfree.com

http://www.linkedin.com/in/haugheychris

Vice President of Marketing

Dynamic professional with history positioning both new and existing brands

and products as key players in highly competitive domestic and

international marketplaces.

. Establish and refine creative vision, researching and capitalizing on

industry and consumer trends.

. Increase sales and market share, spearheading high-impact strategic

analysis, plans, and programs.

. Amplify exposure and visibility, identifying optimal platforms and

messages to reach target audiences.

. Maximize bottom-line profit and ROI, providing highly accurate financial

management and forecasts

. Build, inspire, and lead world class teams, uniting parties on all levels

on common mission and goals.

Strategic Analysis & Planning ( Branding ( Product Launch & Line Management

( P&L Administration

Forecasting ( Creative Multimedia Program & Campaign Design ( Competitive

Positioning ( Messaging

White Papers ( MRD ( Six Sigma ( Shareholder & Customer Relations ( Team &

Consensus Building

PROFESSIONAL EXPERIENCE

NOTE: Leave taken (2008 - 2010) to pursue MBA, MS in Mathematics and

perform veterinary research. I am currently engaged in research project on

Equine Protozoal Myeloencephalitis (EPM) believed to be caused by the

protozoa called Sarcocystis neurona (S. neurona). Formal proposal was

created and presented to the Biology department at the University of Texas

at Tyler. Since that time, secondary research continues by cataloging

scientific research projects conducted on S. neurona and protozoa found in

other animal species that cause similar neurological problems in the host.

Primary research includes discussing with veterinarians current cases,

treatment and effectiveness,

ARGON MEDICAL DEVICES, Athens, Texas ( 2006 - 2007

Product Marketing Manager

Managed all aspects of product line and marketing activities for company's

2 most important product lines: Critical Care and Biopsy Forceps (Jawz);

included creation of marketing collateral, announcement letters, press

releases, FAQs, product training presentations, and Webinars.

Highlights:

. Repositioned and strengthened brand's global image, redesigning logo,

staging strategic website transitions, creating effective messaging, and

launching targeted PR campaigns.

. Designed and launched company's 1st ecommerce website serving as

companywide Web Master.

. Reversed $1M expense into $1.5M profit, developing logistics program, and

collaborating with FedEx and UPS on project execution.

THE HOME DEPOT, Longview, Texas ( 2002 - 2006

General Store Manager

Coordinated and led all facets of $26M home improvement business. Led,

trained, and motivated +100 employees. Managed change initiatives.

Mitigated conflict. Provided inventory forecasts. Administered finances and

P&L.

Highlights:

. Increased sales 10%, margin 25%, and net income 18% while simultaneously

decreasing OPEX 30%, inventory shrink 10%, and turnover 18%.

. Achieved +90% consistently on monthly operations, merchandising, and loss

prevention audits.

SANGATE SYSTEMS, INC., Southborough, Massachusetts ( 2001

Product Marketing Manager - Data Migration Products & Services

Oversaw full lifecycle of Data Migration products and services for

mainframe, open systems, and Windows environments.

Highlights:

. Wrote MRD for Open Systems and Windows Data Replication and Data

Migration Products.

. Authored white papers on Data Replications and server clustering in high-

availability environment included comparison of host, controller, and

appliance solutions.

. Cultivated expertise in SAN-based storage subsystems such as IBM, Compaq,

HDS, and EMC, and host-based replication solutions including Fujitsu,

Veritas, DataCore, HDS, and NSI.

CHRISTOPHER A. HAUGHEY ( Page 2 ( abmifd@r.postjobfree.com

COMPAQ COMPUTER CORPORATION ( 2000 - 2001

Manager - Windows Product Marketing, Enterprise Storage Group (ESG)

Directed Product Marketing team focused on driving Compaq's X86/Windows

storage solution market leadership for ESG. Led Plan-of-Record for ESG

participation in Compaq's Microsoft Data Center program. Coordinated cross-

divisional program and launch activities with engineering and product

groups. Managed key account relationships including Microsoft Data Center,

SQL Server and .Net services groups.

Highlights:

. Established cohesive Enterprise Storage/SAN solution with unified

positioning and messaging, coordinating across all ESG product groups.

. Co-developed global Data Center and .Net sales and marketing programs

with worldwide Compaq's Server, Database, Customer and Professional

Services organizations.

. Improved sales effectiveness and production, training field sales teams

on techniques for selling Windows solutions in the Data Center with

Microsoft.

. Aided major accounts with developing storage infrastructure strategies to

support unique business continuance goals.

MRS Consulting ( 1997 - 2000

Owner & Principal

Provided clients with strategic and tactical aid with diverse business and

marketing initiatives. Performed competitive analysis. Identified key

market segments. Defined go-to-market plans. Determined optimal

communications mechanisms. Supported all phases of implementation.

Conducted primary research for product planning (product/service concept,

functionality), launch (segmentation, price sensitivity) and brand

(perceptions, awareness, testing orthodoxies) purposes.

Highlights:

. Pioneered successful consultancy aiding startup and established companies

with launching new lines of business and reengineering product management

functions; grew to $11M in sales.

. Cultivated loyal client and referral bases, delivering quantifiable

business and revenue improvements.

. Prepared highly accurate ROI forecasts, test marketing new products and

technologies including desktops, notebooks, servers, and storage systems

such as DAS, NAS, and SAN.

COMPAQ COMPUTER CORPORATION ( 1989-1992, 1994-1996

Manager - Network Server Marketing

. Managed all worldwide product marketing for most successful AlphaServer

product line, AlphaServer 2000, 2100.

. Defined platform, option, and server management requirements for Network

Server product line.

. Supervised and coordinated group of marketing managers handling all

advertising, promotions, sales and technical training, sales collateral,

product line marketing plans, positioning, and messaging.

. Expert and high availability storage and server environment. Wrote

numerous subject matter white papers.

EDUCATION & PROFESSIONAL DEVELOPMENT

MBA, Masters of Science in Mathematics Candidate

University of Texas, Tyler, Texas

Bachelor of Science in Business Administration: Marketing Major,

Mathematics Minor

San Jose, State University, San Jose, California

Six Sigma Green Belt Certification

Member of: American Marketing Association ( Mathematics Association of

America

'

AWARDS

Compaq: VP Sales Achievement Award (x3) ( Director Excellence Award

Director MIP Award for Achievement Excellence

SOFTWARE SKILLS

Microsoft Office (Word, PowerPoint, Access, Excel, Outlook, Groove) ( Adobe

Creative Suite (InDesign, Illustrator, PhotoShop, Dreamweaver, Flash,

Fireworks, Bridge, Acrobat Pro and LifeCycle)

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