Mary Frances Blatchley

Senior Marketing & Brand Management, Executive Leadership

abmid5@r.postjobfree.com 713-***-**** Houston/Katy, Texas

Linkedin.com/in/maryfran

Profile Summary

Executive marketing and creative professional with 20+ years experience in

marketing operations, management, creative development, new media and

digital marketing on both agency and corporate side ( Possess a customer

centric approach with both external and internal clients ( Skilled in

strategic planning and business development with demonstrated success in

branding and brand revitalization as well as proficiencies in multiple

disciplines related to the creation of targeted marketing programs

Marketing Communications & Creative P&L, Sales and Business Development

Design Client Relationship Management /

Interactive Project Management Retention

300+ Campaigns / 25+ Brand Identities Contract / Price Negotiation

Harness and Integration of Technology Mature, Start-up and Turnkey Operations

Accomplished Viral Marketing

Accountability Leadership

Professional Career

forBri Marketing & Design, Inc. Hilton Head Is., SC / Houston, TX Since

2000

Virtual marketing and design firm, focusing on integrating traditional with

interactive marketing solutions for both B2B and B2C clients in a wide

range of industries.

Rebranded as forGreen Marketing & Design in Oct 2008

Offering brand and marketing solutions for print, social media and web-

based media to "green" B2B & B2C clients.

Founder / Marketing & Brand Strategist

< Set strategic direction, carry out action planning, oversee daily

operations

< Develop integrated marketing campaigns (traditional, interactive and

online) comprising of strategic planning, tactical guidance and creative

direction

< Responsible for new sales, proposals and closing pitches

< Compose statistical market analysis on overall client base as well as

individual clients

< Provide core mix of services, including marketing consulting and

coaching, communications needs assessment, channel marketing, brand

identification development, SEO, SEM, process accountability management,

keynote and workshop speaking

< Research and analyze media; negotiate and purchase print, broadcast and

online advertising

< Redesigned the iTravel Partners website and developed a direct e-mail

marketing campaign which resulted in an increase of web traffic by 500%

< Overhauled and repositioned Schilling Robotics brand, enabling a

leadership position in Subsea industry which led to a successful

acquisition by FMC Technology of $116 million

< Achieved a 40% increase in room bookings compared to overall regional

gain of only 7% for Hilton Head Rentals & Golf by reevaluating and

redesigning print/web campaign

< Created marketing initiatives for ASES Houston National Solar Tour which

gained both local and national recognition and increased visitor traffic

to the main event by 200%

< Via successful viral marketing, launched Business-2-Green (B2G)

Professional Networking group, currently one of Houston's fastest

organically growing sustainable networking groups

Nteractive Marketing, The Method Agency, L.L.C. Houston, TX Jul

2007 - Jul 2008

Full-service marketing company with a focus on web, print and social media

marketing.

Co-Founder / Director of Marketing

< Responsible for identifying and developing strategic partnerships and

alliances, new business development, competitive situation assessment,

sales & marketing plans, proposals and presentations

< Delivered a wide range of solutions including strategic search engine

marketing, optimization, web analytics, new media and channel marketing,

business-oriented social media consulting, influencer blog aggregation,

online reputation building, brand identity and launch, creative campaign

development

< Oversaw all aspects of creative processes and quality control from

concept development to production, for a complete array of coordinated

marketing materials

M-Fusion, Inc. Houston, TX May 2004 - June 2005

Integrated cross-media solutions agency for variable print, web and email

that utilized XMPie technology.

Vice President of Marketing Services / Shareholder

< Developed and implemented annual plans/tactics; drove sales growth via

new and existing channels

< Strategically developed and leveraged highly creative designs to produce

dynamically driven campaigns

< Analyzed program effectiveness and ROI; developed and managed annual

marketing operating budgets

< Managed dynamic, personalized cross-media marketing campaigns that

resulted in a 900% increase in ROI for Flagstone Mortgage, generating $3

million in revenues on the initial run

Bright Beach Advertising Bluffton, SC Feb 1998 - May 2000

Full service radio, television and print advertising agency.

Creative Director, Senior Account Executive

< Established and managed daily operations of the graphic arts division:

implemented department budget, managed salary administration, hiring,

administered roles and office assignments

< Provided direct input on sales and marketing plans; created and executed

comprehensive cross-media marketing and advertising campaigns and

provided statistical market analysis

< Provided key creative input while conceptualizing and developing client

campaigns; ensured creative quality control; built an award-winning

creative portfolio

< Supported senior staff in developing ideas, concepts, campaigns, and

insights that will drive client work to industry leadership

< Demonstrated sales abilities with $360,000 in new business growth over a

three-month period while maintaining and enhancing existing client

relations

Creative Impact, Hilton Head Island, SC Mar 1997 - Feb 1998

Freelance Design Consultant

Frey Media, Hilton Head Island, SC Jun 1993 - Mar 1997

Multi-media publishing and marketing company.

VP of Marketing & Product Development / Creative-Production Director

< Created corporate image development; new product development; complete

creative department operations and management; and all aspects of

production of a multi-title, multi-regional media group with publications

and projects in 17 states

< Developed and managed new, regional publications and collateral including

FM Home Source Book, Golfer's Guide, Golf Planner, and Concierge Dining

Guide

< Assisted in the implementation of www.golfersguide.com, an online version

of the 25 regional editions of the magazine (complete with e-business and

on-line auction of golf equipment)

< Responsible for and streamlined all production, scheduling, budget

management and production/sales staff of Frey Media Publications

including developing and executing computer-to-plate printing protocols

for 43 publications

< Led revitalization of Hilton Head Monthly through redesign and

remarketing to expand page count from 24 to 144 and increase revenues six-

fold

< Actively contributed to significant growth of Golfer's Guide from four

regional editions to 25, increasing circulation from 500,000 to 10

million

Sporting Clays Magazine / Official Guides to Hilton Head Hilton Head

Island, SC Feb 1989 - June 1993

General Manager/Production Director

Memberships, Public Speaking & Education

< Member of multiple industry associations including Houston Interactive

Marketing Association (Board of Directors), Clean Economy Network

(Advisory Council) and the American Marketing Association

< Featured public speaker at various events including Rotary International,

HiMA, Inventors Association, Powerful Women International, SCA on topics

such as marketing, empowerment, social media marketing, green marketing

< Northern Illinois University, Dekalb, IL: Major in Business Marketing,

Minor in Art[pic]

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