Darrell Freeze

*** ******** ***** . ********* ********* 37934 . 865-***-**** . [M] (865)

***-**** . abmibu@r.postjobfree.com

Sales & Marketing Manager

Proactive, strategic-minded, and energetic leader offering a reputation

as a high-achiever; effective in leading teams and directly getting

involved in cold calling and prospecting activity. Accomplished in

exceeding aggressive growth targets, defining sales tactics that bolster

business growth, and leading productive negotiations to arrive at

mutually beneficial agreements with customers. History of success in

achieving annual sales targets on a consistent basis is exemplified by

steady movement up the ranks of multi million and billion dollar

companies. Demonstrated willingness to take on new challenges and assume

increasingly responsible roles. Areas of expertise include:

Team Building & Leadership . Problem Solving . Data Analysis (Nielsen

Research) . Presentation Development

Public Speaking . Strategic Planning . Business Development . Sales

Planning . Customer Needs Assessments

Contract Negotiations & Management . Proposal Generation . Performance

Monitoring . Retail Accounts

Customer Service . Marketing Planning . Sales Training . Territory

Management . Account Development

Distributor Financials . Forecasting . Product Line Growth . Solution

Selling . Gap Closure Plans

Resource/Budget Allocation . Inventory Control . Distributor Training . POS

Management

Select Career Highlights

. Recognized for leadership in MillerCoors, receiving a key promotion

amidst organizational change.

. Positioned Cherokee Distributing/SEC Enterprises favorably to win Miller

High Life Achievement Awards (2006 & 2007).

. Uncovered on-target solutions through proactive analysis; strong working

knowledge with Nielsen data.

. Honored with major personal achievement awards, including the Frederick

Miller Award (2006) for optimizing the performance of the Mid Atlantic

Market Area.

. Heightened market share in Middle Tennessee and Southwest Kentucky by

launching and developing the Red Bull brand in those territories.

. Excelled in achieving growth, including catapulting sales from 32,000

cases to 95,000 cases in a single year and tripling revenues ($240,000 to

$750,000) in one year at BDT Beverage.

. Played a pivotal role in generating $6.5 million in sales and 15% annual

growth, while slashing turnover by 50%, through effective execution of

sales strategies.

Professional Experience

MillerCoors & SAB/Miller Brewing Company, Knoxville & Nashville, Tennessee

. 2005 - March, 2010

Joint venture between SABMiller and Molson Coors Brewing Company; brands

include Miller Lite, Miller High Life, Miller Genuine Draft 64, Sparks,

Coors Light, Blue Moon, Keystone Light and Steel Reserve .

Distributor Sales Manager (East Tennessee Territory) (November, 2005 -

March, 2010): Spearheaded sales initiatives to expand the MillerCoors

portfolio at Cherokee Distributing with a focus on meeting growth targets

and key performance indicators (KPI). Kept distributors abreast of the

latest data on action plans, programs, and performance via reporting and

meetings. Called on local top volume accounts including Food City,

Kroger's, Wal-Mart, Roadrunner, KenJo Convenience Stores and key On-Premise

customers.

. Represented ~67% of all revenue; Cherokee Distributing is a $75 million

company.

. Generated 4.1 million cases per year in volume and stewarded budget of

more than $1.1 million.

. Recognized as one of the top performers in the Mid Atlantic Market Areas.

. Grew share in a tough economic environment by 0.28 Share Points in 2009.

. Consistently exceeded volume and distribution targets on key initiatives

and priorities.

. Grew distribution on key priority brands by over 2,000 points of

distribution each year.

. Exceeded summer display target by over 200% from 2006 - 2009.

. Grew Draft distribution on priority brands by securing 114 new placements

in 2009.

. Drove customer and solution based selling with distributor to drive

volume performance and improve market execution.

. Forged strong relationships with strategic On-Premise customers,

including Buffalo Wild Wings, Wild Wing Caf , Bailey's, Texas Roadhouse,

Chili's and other top volume independents.

. Identified and developed priority targeted account lists through

analysis, and segmentation.

. Responsible for the development and stewardship of the annual business

plan.

. Conducted monthly and trimester meetings to review current performance,

identify opportunities, plan and collaboratively agree on priorities.

. Remained on-board after joint venture was finalized in July of 2008.

Darrell Freeze . abmibu@r.postjobfree.com . PAGE TWO

Professional Experience

(Continued from previous page)

MillerCoors & SAB/Miller Brewing Company (cont'd)

Retail Sales Representative (April, 2004 - October, 2005): Boosted sales

performance of the largest 100 c-store accounts in the Nashville area.

Leveraged a proactive approach to build strong customer relationships,

achieve volume and distribution metrics, and meet/surpass key performance

indicators (KPI's). Contributed to merchandising efforts and point of sale

(POS) success. Utilized a solutions sales approach to reach volume goals

through high-impact feature and display placements. Ran sales meetings with

distributor personnel and decision-makers. Managed multiple programs,

ensuring timely and on-target execution and communicating results to senior

management.

. Strengthened availability of core Miller Brewing brands by securing

favorable placements across the retail sector.

. Bolstered sales volume by securing additional space in assigned accounts.

. Grew distribution on key priority packages by over 1,000 points of

distribution.

. Effectively developed routing structure to call on top volume customers

and build strong relationships.

. Developed and executed new plan-o-grams in top volume independent

accounts that resulted in double digit volume growth and improved

customer relationships.

Gordon Food Service/ID Division, Nashville, Tennessee . 2003 - 2004

Broad line distributor and a leader in the food service industry.

Professional Sales Representative: Led efforts to achieve market growth,

penetrate and develop accounts, and deliver product training in the

Franklin/Brentwood area. Expanded territory, from $10,000 to $28,000 in 6

months. Maintained accounts receivable exceeding 80%.

. Strengthened relationships with existing customers and developed

relationships with key new customers that led to a 400% increase in sales

volume.

. Grew account base by 150% in one year through cold calling, product

sampling and education.

BDT Beverage/Red Bull, Nashville, Tennessee . 2001 - 2002

Developer and distributor of the world's #1 energy drink.

Sales Manager: Identified, hired, and trained a dynamic sales team (5

members). Oversaw all areas of territory routing and management, key

account business reviews, market planning, forecasting, POS, and inventory.

. Ensured continuous and optimal sales operations and distribution in the

middle Tennessee and southern Kentucky areas, driving annual volume

growth of more than 385%.

. Trained a diverse sales team on cold calling, solution selling, industry

and product knowledge.

. Developed territory routing that led to significant growth, efficiently

ran territories and strong customer service levels.

. Enlarged the size of the account base by 60% to include more than 1,400

accounts through cold calling, sampling, and product knowledge.

. Built strong relationships with key customers through account calls that

led to rapid market growth, display penetration during key selling

periods and long term brand health.

Frito-Lay Inc., Nashville, Tennessee . 1992 - 2001

Global food, snack and Beverage Company; part of PepsiCo.

District Sales Leader: Provided leadership to a 15 member team, with

oversight of performance and development. Led the execution of company and

district objectives, with a focus on achieving account development and

growth goals. Managed Customer Marketing Agreements with key accounts.

. Attained +10% growth every year, while minimizing waste (#1 ranking in

waste management and retention) - resulting in key cost savings for the

company.

. Recognized as the top performer in growth in the Nashville Zone and

Southeast Regions.

. Built strong relationships with key existing customers through account

level selling and forged relationships with new customers that resulted

in consistent double digit growth.

. Communicated key priorities to sales team during monthly sales meetings

to ensure execution and team development

Education

B.A., Bachelor of Business Administration, Middle Tennessee State

University, Murfreesboro, Tennessee

Delta Tau Delta Fraternity / All Academic and All Athletic Fraternity /

Partook in philanthropic activities

Additional Training

Certified - Space Management with Space Planning, Team Management Skills,

Solution Selling, Business Writing and Grammar For Professionals, Miller

Beer University, (completed 235 e-learning modules),

Solution Selling, Dr. Forrest Patin's course on Creating Powerful Business

Presentations.

Contact this candidate