Marketing Manager

Ely M. Bock

** ********** ****, ******** ** *****

914-***-**** Home e-mail: ***.****@*****.*** 914-***-**** cell

SUMMARY

Sr. IT Manager/Director with experience developing, managing and employing

information technology to drive marketing programs, directing worldwide

direct marketing and fulfillment system services and Data Services

activities, with combined departmental budgets totaling $2.5M and staff of

20 as well as the development and management of homesale and financial

services systems.

Additional experience as a Sr. Marketing Manager / Program Director leading

worldwide, cross-divisional marketing programs, strategic marketing

planning, event management, education program management, market plan

development, marketing campaign execution featuring the use of direct

marketing tactics, webcasts, seminars, events, web based content delivery

and data mining.

EXPERIENCE

EBO GALLERY, Millwood, NY 2007 - Present

Founder and Director

Founded and directed all activities related to starting up and operating

online gallery focusing on business and private collectors. Activities

include; establishing business plan and legal business entity, managing the

development of websites and search engine marketing campaigns, designing

and executing marketing, advertising, communication and sales plans,

signing artists, developing leads, managing budget and financial

activities, etc. First year revenues totaled over $50K.

INTERNATIONAL BUSINESS MACHINES, Somers, NY 1997 - 2007

Program Director, Software Group Marketing

As a member of SWG's Marketing Strategy and Planning Group, led activities

in support of the development of Marketing and Program plans; e.g.

coordinated and managed Brand activities related to the development of SWG

Marketing's Spring Strategy and Fall Plan, designed to correlate market

segments with products and develop budgets tied to specific growth and

profitability targets in conjunction with Finance Department.

Recently managed the 2007 SWG marketing education initiative. The

initiative employed a variety of tactics including; a WW webcast, WW

teleconference, websites, communications, and self-paced remote education

sessions to promote education of the SWG and other division marketing

staffs in areas related to the 2007 marketing programs, brand strategies

and marketing skills. Over 900 WW employees participated in the education

activities.

Managed the Synchronicity Program, a worldwide cross-divisional marketing

and sales program designed to drive incremental pipeline and revenue; in

2005, the Program generated $1.5B+ in pipeline and $950M+ in revenue.

Program marketing related activities included; integrated offering

development and enablement and Direct Sales and Channel education and

communications.

Planned and managed SWG Marketing's 2003 'Palisades' planning meeting,

culminating event to the 2004 SWG Marketing Planning activities, designed

to foster integration and communication related to SWG Brand Marketing

Plans.

.

Managed SWG's participation in the worldwide Solution Demand Gen Marketing

Program, including preparation of quarterly integrated marketing plans.

The SDG Marketing Program increased customer demand for SWG's offerings in

the Large Enterprise and Medium Business marketspaces, achieving $85M in

revenue.

Program Manager for SWG's Harmony Offering Cross-Sales Incentive program

resulting in $500M in incremental revenue in 2002.

Led SWG's worldwide Windows 2000 Marketing Program. The W2K Marketing

Program increased customer awareness of IBM's presence in the marketspace

and generated interest and demand in support of SWG's $2.14B W2K middleware

revenue target.

Directed marketing activities for Software Group's Global Year 2000

Initiative, including the Y2K Outlook on Customer Spending, development of

marketing plans, offerings and campaigns among SWG's brands and geography

organizations designed to accelerate customer migrations from Y2K Not Ready

software, resulting in revenue opportunity of $144M, improved customer

satisfaction and reduced legal exposures.

Reader's Digest Association, Pleasantville, NY 1989 -

1997

Associate Director, Data Services 1992 -

1997

Directed data warehousing, data base administration and data administration

activities in support of RD US and Pacific Companies.

Proposed and directed the development of the data warehousing environment

containing promotional intake and series forecast data. Benefits included

reduced annual expenditures of $250K and improved delivery of analysis

results to marketing.

Negotiated enterprise agreements with the following in support of corporate

objectives: BMC Software, Anderson Consulting, Knowledgeware, Oracle,

Compuware, Sybase, ISS and James Martin Associates.

Introduced LAN based Oracle and Sybase environments supporting Operations,

Marketing and Human Resources.

Developed the Enterprise Strategic Plan to guide the acquisition of data

base and gateway technologies (Oracle, DB2, Sybase, IMS and Datacom).

Associate Director of MIS International 1996-

1997

Directed direct marketing and fulfillment system services supporting

Pacific and European Companies.

Performed fulfillment system capacity analysis to determine appropriate

platforms on which to base the remote operations of new RD companies in

South America and Europe.

Directed the implementation of marketing and fulfillment systems supporting

the expansion of RDA's product lines in South America and Eastern Europe.

Associate Director, CIMS 1991-

1992

Directed Technical Services for the enterprise fulfillment system

replacement project.

Directed the evaluation, acquisition and implementation of project

management and development tools.

EDUCATION

BS Management Engineering

Rensselaer Polytechnic Institute

Graduate studies, Educational Psychology

State University of New York at Albany

REFERENCES

Robert Pruyne, Esq., Valhalla, NY, 914-***-****

Michael Benson, New York, NY, 212-***-****

James Taylor, New York, NY, 917-***-****

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