______ Alan F. Broderick
___________________________________________________________
**** ***** *********** *****, **********, Indiana 317-***-****
abmi3u@r.postjobfree.com
Sales and Marketing Professional
Bridging Relationships from Manufacturers through Retailers to End Users
Accomplished, Goal Driven Self-Starter with 20 Years' Increasing Market
Share
? Increased Sales 300% within a Year, Walker-Williams
? Built Indiana Territory from 2 to 20 Distributors in 4 Years,
Hurd
? Helped Hurd Develop FSC (Forest Stewardship Council) Program
? Only Salesperson to Increase Sales when Market crashed in 2008,
Hurd
? Lead Salesperson on Design Task Force Producing New Product,
Hurd
? Top Salesperson, Miller
? Consistently Selected by Hurd and American Weatherseal to
Remain their Representative through 3 Separate Companies
Computer Proficiencies: + MS Office + Word +
Excel
+
Power
Point
Experience
__________________________________________________________________________
Owner and Manufacturer's Representative
DB&R Sales and Marketing, Zionsville, Indiana Jan 2007 - Present
Represent Hurd Windows and Doors, Pittsburgh Corning, Weslock,
American Weatherseal, Paramount Hardware.
Territory: Ohio, Indiana, West Virginia, Kentucky, Michigan, and
Illinois.
. Research and develop profitable growth opportunities with existing and
potential distributors, increasing Indiana territory from 2
distributors to 20
. Develop and implement distributor-oriented sales and training plans
to maximize territory potential
. Increase brand awareness and market share
. Promote and represent manufacturers at Trade Shows and in Industry
Trade
Associations; received "Best Booth Award," 2009 BAGI show
. Trained architects as AIA (American Institute of Architects) certified
trainer
. Read, interpret, and understand architectural drawings and
specifications
and provide detailed takeoffs quoting with Paradigm Quoting System
. Design and develop marketing materials: door tags, flyers, brochures,
and mailers
to assist distributor in promoting brand recognition
. Manage remote sales staff: provide mentoring and training on sales
techniques
and product lines
District Sales Manager
Exclusive Marketing and Sales, Wooster, Ohio Jan 2006 - Jan 2007
Represented Hurd Windows and Doors.
Territory: Ohio, Indiana, Kentucky.
. Developed long term sales relationships with diverse customer base,
including
the largest independent home builders, distributors, and building
material facilities
. Balanced customer and company needs and requests
. Encouraged sales growth of products by promoting new uses of
products with new and existing distributors
Alan F. Broderick - Page 1 of 2
Manufacturer's Representative
Miller Enterprises, Fort Wayne, Indiana May 1998 - Dec 2005
Represented Hurd Windows and Doors, American Weatherseal, Vantage
Millwork,
Design House, Croft Windows, Moultrie Manufacturing, Southern Millwork,
BW Creative, Kingsview, Pittsburgh Corning, Gilpin Wrought Iron.
Territory: West Virginia, Ohio, Indiana, Kentucky, Illinois, Eastern
Missouri.
. Promoted and represented manufacturers at Trade Shows and Associations
. Coordinated multiple tasks and projects simultaneously
. Worked cooperatively with diverse group of dealers, contractors, and
other sales
representatives
Regional Sales Manager
Walker-Williams Lumber Company, Blanchester, Ohio May 1997 - May 1998
Territory: Indiana, Ohio.
. Increased sales in territory by 300% in one year
. Established loyal customer base by identifying and supplying their
needs
Millwork Account Executive
Hardware Wholesalers Inc., Ft. Wayne, Indiana Sep 1994 - Jan 1997
Purchased for national and international HWI member stores
. Negotiated long term buying agreements between members and outside
vendors
. Recruited new vendors, creating better millwork purchasing
opportunities
. Developed and presented millwork seminars for member stores
. Created reporting mechanisms allowing historical comparisons of
member purchases for more than 155 vendors
. Generated annual increase millwork sales of over 17%
Education and Training
_________________________________________________________
. 3 Years, Psychology and Business, Marist College, Poughkeepsie, New
York 1985
. Product Development Course, National Retail Lumber Association Sales
and
Product Development Institute, Amherst, Massachusetts1990
. Lumber and Building Materials Courses, Georgia-Pacific, Atlanta
Georgia 1991
. Professional Selling Skills Seminar, General Motors University,
Westchester, New York 1986
. Project Estimating Program, Wickes Lumber, South Bend 1993
. Design, Sale, and Installation, Residential TJI joists and Microlam
Laminated Veneer Lumber
Trus Joist MacMillan 1993
. Federal Motor Carrier Safety Regulations Course, J. J. Keller and
Associates 1987
. Leasing Seminar, General Motors Acceptance Corporation 1988
Community Involvement
_______________________________________________________
. Volunteer Fireman
. Youth Lacrosse Coach and US Lacrosse, Southern Ohio Division Board
. Youth Soccer Coach and St. Joe Soccer League Board of Directors
. Assistant Cub Scout Master
Alan F. Broderick - 317-***-**** - Page 2 of 2