Palmer H. Muntz
Fort Wayne IN 46835
Home: 260-***-**** ? Cell: 260-***-****
abmi2v@r.postjobfree.com
______________
Professional Experiences
Lincoln Christian University Lincoln IL
Enrollment Management Consultant March 2009 to Present
Lincoln Christian is a small institution in a very small town in Central
Illinois, consisting of three schools with a total of just over 1000
students. Growing out of the Bible college movement, it has been
transitioning into a hybrid institution offering liberal arts,
professional training, service learning and theological studies. The
undergraduate admissions office had been without an effective leader for
several years and in 2008-09, LCU experienced its third consecutive year
of declining traditional undergraduate enrollment.
Responsibilities
. Function as Director of Undergraduate Admissions and manage the
admissions office.
. Serve as a consultant to the administration for the purpose of evaluating
and revising traditional undergraduate recruitment and admission efforts.
. Provide guidance regarding the possibility of unifying three separate
admission operations-traditional undergraduate, adult education and
seminary-into one unit.
Accomplishments
. Identified and took steps to satisfy key needs in the University's
admission efforts, specifically to grow the pool of prospective students,
refine and expand communications with students, standardize academic
scholarships, establish an effective telecounseling program, increase the
budget and grow the size of the staff.
. Responded to a presidential directive to devise and carry out a broad-
based scholarship program designed to jump start new student recruitment
efforts for 2010-2011.
. Directed the steps necessary to better utilize the office's CAMS software
both to gather data and report on it and to adapt it for use as a
Customer Relationship Management tool.
. Overcame challenges related to a broken and dysfunctional office
environment. Reorganized staff responsibilities based on employees'
strengths and the office's needs. Completed successful searches to
strengthen and round out the admissions team.
. Rebuilt the confidence of the faculty in the Admissions Office's
competence.
. Streamlined the application and admission process while maintaining
quality control and remaining true to the institutional mission.
. Expanded outreach efforts and played a key role in the development of new
publications.
. Increased the number of campus visit events and their promotion.
. Successfully dealt with the challenges of a name change from Lincoln
Christian College and Seminary to Lincoln Christian University.
. Reframed marketing messages to better reflect and promote LCU's
distinctive place in higher education, specifically downplaying its
identity as a "Bible college" while promoting its strong core of Bible
courses in an interdisciplinary environment.
. Established a good working relationship with the Financial Aid Office and
the two other admission offices on campus.
Taylor University, Fort Wayne Campus Fort Wayne IN
Associate Vice President for Enrollment Services July 2007 to September
2008
TUFW functioned as a largely autonomous campus under the Taylor
University umbrella, offering residential programs for traditional
students, "reduced residency" programs for working adults and online
degrees. The Fort Wayne campus had an enrollment of 1000 when the board
announced its closure in October 2008.
Responsibilities
. Oversaw recruitment, retention and financial aid functions.
. Managed an operations budget of approximately $900,000.
. Supervised the director of admissions and the director of financial aid
who in turn led nine staff plus student workers.
. Oversaw all aspects of advertising with respect to enrollment efforts and
held final sign-off on all recruitment-related marketing.
. Served on the Chancellor's Council. Chaired the Student Success Workgroup
(i.e., retention committee).
Accomplishments
. Increased freshman and transfer enrollment by approximately 8% over the
previous year. When the board decided to close the campus, applications
were up by 40% over the previous year at that time.
. Instigated a significant improvement in the quality of communications
with external audiences.
. Facilitated discussions leading to new considerations regarding pricing.
. Restructured the Admissions Office and hired an entirely new staff.
. Oversaw TUFW's first forays into telequalification of prospective
students using an outside vendor and the implementation of a new customer
relationship management software.
. Launched the TUFW YouTube Challenge.
. Through involvement with the National Association for College Admission
Counseling, raised TUFW's profile nationally with high school guidance
counselors.
Oregon Institute of Technology Klamath Falls OR
Director of Admissions May 2000 to June 2007
OIT, with an enrollment of 3100 undergraduates, specializes in allied
health, engineering and technology. During my time at OIT-one of
Oregon's seven public universities-programs were also offered in
Portland, Medford, LaGrande and Bend, Oregon, and at Fort Lewis and for
Boeing in Washington.
Responsibilities
. Oversaw all aspects of OIT's admission functions as well as recruitment
for the main campus, cooperating and coordinating with recruitment
efforts for other locations.
. Managed an operations budget of $600,000 and directed eight staff and
twelve student employees.
. Chaired the Admission Committee; served on the International, Affirmative
Action and Distance Education Advisory Committees, Graduate Council and
Curriculum Planning Commission.
Accomplishments
Increased applications received by 21% in first year on campus,
contributing to a record enrollment of 3088 in Fall 2001, then received
7.5% more applications for Fall 2002 than 2001.
In fiscal year 2003, faced with a 25% reduction in staff and a 29% cut in
operations budget, still achieved a record number of applications, 8% more
than for Fall 2002. Each year from 2001 to 2004, a new record was set for
applications received.
For Fall 2006, following the first decline in applications during my
tenure, bounced back to record an 8.6% increase in applications and 3.8%
increase in new student enrollment. The following year, Fall 2007, saw an
improvement in new student enrollment to 752 from 706, based on an
improvement in application to enrolled yield and an overall enrollment
increase of 5.1%, the best in the Oregon University System that year.
Was a key participant in the ad hoc Student Success Workgroup, strategizing
and implementing several significant initiatives to improve student
retention and achievement.
Played a key role in the campus wide review and revision of admission
standards for Fall 2004.
Modified and directed the institution's academic scholarship, transfer
scholarship, Western Undergraduate Exchange, and California reciprocity
permit policies. Refined the academic and diversity scholarship programs
to allow greater flexibility in the packaging of financial aid and enhance
marketing efforts aimed at key audiences. Average freshman GPA increased
to 3.29, third highest in the Oregon University System for Fall 2001, and
to 3.5 by Fall 2005.
Created new scholarship program and Rapid Response program to build
relations with local schools. Implemented incentive program waiving
application fees for certain early applications.
Created the marketing theme "Different. Better. OIT." upon my arrival at
OIT.
Worked with Carnegie Communications in the creation of a geodemographic
profile of OIT students and implementation of a response to that study.
For the first time in school history, designed a comprehensive recruitment
plan and instigated the reporting of admission figures by each campus and
major rather than only in aggregate.
Successfully completed the dismissal of a deficient employee while
protecting staff morale. Disciplined and recovered a key staff member
struggling with alcohol dependency.
Campus visit and student ambassador efforts were appreciably enhanced.
Developed an office policies and procedures manual.
Capitalized on my role as president of the Pacific Northwest Association
for College Admission Counseling to build relationships and gain entry into
new high school markets in the region.
Asbury University Wilmore KY
Associate Director of Admissions August 1995 to May 2000
Asbury is a highly respected nondenominational liberal arts institution
founded in 1890 in a small town just outside of Lexington. While I was
there, enrollment was approximately 1200 undergraduates, mostly
traditional-age, residential students.
Responsibilities
Assisted in the direction of office activities, especially the supervision
of counseling staff. Served as Acting Director during the Dean's 1997
sabbatical.
Reviewed application files and made admission decisions in accord with
established guidelines.
Managed international student admissions and the awarding of international
student aid.
Acted as the front-line representative in recruiting students from the
Midwest and West through school and church visits, financial aid talks, the
"Be a Salt Shaker" presentation, home visits and college fairs.
Served on the College's Multicultural Affairs Committee.
Achievements
Instituted the Top 40 hot prospect plan, the "Hot Tips for Admissions"
student referral effort, and school visit evaluations. Also implemented
new uses for the College's database.
Supervised the composition and design of the Asbury Today admissions
newsletter in cooperation with public affairs staff.
Developed new presentations for high school and church audiences-including
"Be a Salt Shaker" and "Get the F.A.C.T.S."-that expanded Asbury's access
to prospective students and played a role in securing a record freshman
class enrollment in Fall 1997.
Corban University Salem OR
Director of Financial Aid November 1994 to July 1995
Director of Admissions and Financial Aid August 1991 to November
1994
Corban is a liberal arts institution that had fewer than 260 students in
1984 and grew to approximately 700 students, including degree-completion
students, by 1995. Formerly known as Western Baptist College, it has
become more interdenominational over the years and has gone from a Bible
college to a comprehensive institution offering programs in the liberal
arts and professional studies to more than 1200 students.
Responsibilities
Supervised a staff of up to eight and chaired the Admissions and Financial
Aid Committees.
As Director of Financial Aid, managed a student aid budget in excess of $4
million annually.
Interpreted and implemented Federal, state and institutional aid program
policies.
Represented the College throughout the West Coast and in Asia.
Achievements
Used team decision-making and goal setting to inform and motivate staff to
secure record numbers of applications. In first two years as Director of
Admissions, increased total applications received by over 40%, enabling the
College to meet FTE goals and playing a key role in record enrollment
levels.
Recognized the regional nature of the College and increased in-state
application totals by 52% in two years.
Created the "Real People . . . Unreal Results" advertising theme.
Maintained a student-centered atmosphere based on service and integrity.
Streamlined and updated financial aid office and student employment
procedures.
Prepared for the implementation of the Federal Direct Student Loan Program
and began a financial aid leveraging program.
Implemented creative recruiting strategies, including the "Wings to
Western" program, Home School Weekend and the scholarship search incentive
program.
Instituted the WTV (Western Tru-Vu) student ambassador program.
Completely revamped the telecounseling program.
Other positions held at Corban included:
Retention Coordinator (part-time) July 1989 to June 1990
Public Information Assistant (part-time) September 1988 to June
1989
Assistant Director of Admissions July 1987 to September 1988
Admissions Counselor February 1984 to June 1987
Whitworth College Spokane WA
Assistant Chaplain and Resident Director August 1990 to July 1991
Oregon State University Corvallis OR
Financial Aid Assistant (part-time) September 1988 to June 1990
Education
Oregon State University
M.Ed. (1990) in College Student Services Administration
Corban University (formerly Western Baptist College)
Th.B. (1983) in Pastoral Ministries and B.S. (1982) cum laude in
Pastoral Ministries
Selected Honors and Professional Involvement
National Association for College Admission Counseling:
Editorial Board 2001-2004.
Seal of Approval Committee 2005-2008.
Advanced Professional Recognition Opportunities Certificate, earned
October 2001.
Pacific Northwest Association for College Admission Counseling:
President 2006-2007.
President-Elect 2005-2006 and 2006 Conference Co-Chair.
Executive Board 2002-2007.
NACAC Assembly Delegate 2002-2005 & 2006-2007, Chief Delegate 2004-2005 &
2006-2007.
Awards Committee, 2001-2002.
Illinois Association for College Admission Counseling:
Communications Committee, 2009-present
North American Coalition for Christian Admissions Professionals:
Board of Directors, Southeastern Regional Representative, 1996-1999.
Western Regional Service Award, 1994
Pacific Northwest Regional Service Award, 2003.
Association for Christians in Student Development:
Received a grant in 1992 to develop residence life training materials for
national distribution: Resident Assistant Training Manual on Computer
Disk, published in 1994.
Kentucky Association of Collegiate Registrars and Admissions Officers:
International Education Committee 1997-98.
Admissions, Practices and Policies Committee 1998-99.
. Western Association of Student Financial Aid Administrators:
Conference Committee 1993-94.
Selected Publications
Muntz, P. and Crabtree, D. (2006, Summer). All together different: The
world of Christian higher education." The Journal of College Admission, pp.
16-21.
Muntz, P. and Seipp, D. (2004, Winter). Life on the margins. The
Ambassador. Retrieved Oct. 7, 2004 from
www.gospelcom.net/naccap/ambassador/winter_04/2.html. Text available upon
request.
Muntz, P. (2002, Winter). R-E-S-P-E-C-T in rejection. PNACAC News, pp. 5-
6.
[Muntz, P.] (2002). Should Christians Borrow for College? Washington:
Council for Christian Colleges and Universities. Retrieved Oct. 7, 2004
from www.christiancollegesearch.com/faq/contentID.3/default.asp. Text
available upon request.
Muntz, P.H. (2000, June/July). Reaching prospective students
electronically. NACAC Bulletin, pp. 16-17.
Muntz, P.H. (1999, Spring/Summer). How college counselors can do financial
aid presentations. The Journal of College Admission, pp. 16-21.
Muntz, P. (1997, Fall). Get the F.A.C.T.S. about financial aid. Choice,
p. 3. Ft. Wayne (IN): Innovative Edge. (Revised and reprinted several
times in various publications and on the Internet.)
Muntz, P.H. (1997, July/August). Visit your future today. Campus Life,
p. 49. Carol Stream (IL): Christianity Today, Inc.
Muntz, P.H. (1994). Achieve your college dream with financial aid. The
1995 Christian College Handbook, pp. 46, 48, 50-52. Evanston (IL): Berry
Publishing Services, Inc.
(Revised and reprinted numerous times in various publications from 1995
to 1998.)
Muntz, P.H. (1990). Leadership Development Approaches. Salem, OR:
Willamette University. (ERIC Document Reproduction Service No. ED 314
698).
Muntz, P.H. (1989). Secularization of Church-Related Colleges or
Universities: Willamette University, A Case Study. Corvallis, OR: Oregon
State University. (ERIC Document Reproduction Service No. ED 322 820).
Selected Book Reviews
Muntz, P. (2005, Winter). [Review of Good to Great: Why Some Companies
Make the Leap . . . And Others Don't]. The Journal of College Admission,
pp. 26-27.
Muntz, P. (2004, Spring). [Review of Millennials Go to College]. The
Journal of College Admission, pp. 26-27.
Muntz, P.H. (2000, Summer). [Review of Going to College: How Social,
Economic and Educational Factors Influence the Decisions Students Make].
The Journal of College Admission, pp. 30-31.
Selected Professional Presentations
Muntz, P., Berquist, G., Kuiper, D., and Thompson, C. (2003, October).
All Together Different: The Diverse World of Christian Higher Education.
National Association for College Admission Counseling conference, Long
Beach CA.
Muntz, P. (2002, August). PASS: It's an Oregon Thing. Northwest NACCAP
Drive-in, Newberg, OR.
Muntz, P. (1999, May). The Whys and Hows of Financial Aid. National
Association of Christian College Admissions Personnel conference, Newberg,
OR.
Muntz, P. (1995, May). Tool Time! How to Do Your Own Financial Aid
Presentations. National Association of Christian College Admissions
Personnel conference, Wilmore, KY.
Muntz, P., Coker, A., and Sylvester, M. (1994, July). Enrollment
Management, Recruitment and Retention: How Does Financial Aid Fit In?
Oregon Association of Student Financial Aid Administrators' Summer Drive-In
Workshop, Salem, OR.
Muntz, P.H. and Leithold, B. (1994, June). Short Cuts: The Automated Way
to Write an RA Manual. Association for Christians in Student Development
conference, Santa Barbara, CA.
Muntz, P. (1993, September). From What to Why: Communicating Your
Features and Benefits. Northwest NACCAP Kick-Off, Portland, OR.
Mandeville, R.G. and Muntz, P.H. (1991, October). Using the CSU Cube as a
Model in Responding to Student Suicide. Northwest College Personnel
Association conference, Newport, OR.