LINDA KLOUDA
**** * ******** **., **********, AZ 85257
Home: 480-***-****
Cell: 480-***-****
abmi18@r.postjobfree.com
SUMMARY
Ambitious, creative marketing professional with experience in project
management, luxury training programs, new product launches, marketing
communications and merchandising support. Background includes showroom,
program, operations and facilities management, designing marketing
collateral, website development and administration, user training and
customer service. A self-starting, detail oriented individual who works
well with others to meet goals through strong organizational, communication
and managerial competencies. Committed to innovative and imaginative
thinking.
PROFESSIONAL EXPERIENCE
BSH HOME APPLIANCES CORPORATION, Huntington Beach, CA 2007-Present
The world's third largest leading manufacturer of luxury household
appliances sold under Bosch, Thermador and Gaggenau brands in the United
States.
Showroom & Program Manager, Scottsdale, AZ
Comprehensive responsibility for showroom and national training center,
including program management, development and condition of displays,
contractor/vendor management, product mix, trade marketing programs,
consumer services and staffing .
. Managed the company's first showroom build out including coordination
of timeline for on-time delivery and installation during build out
facility that opened January 2009.
. Successfully manage 44+ programs annually that include 1000+ trainees.
. Recognized by company for outstanding program management for program
experiences.
. Continuously manage tenant improvement projects that meet training and
sales goals.
. Develop all trade marketing programs and events executed within the
showroom.
. Build and maintain relationships with industry contacts, coordinate
events and training programs
MAYTAG CORPORATION, Newton, IA 2000-2006
A $4.8 billion U.S. producer and marketer of household appliances,
commercial appliances and foodservice products that are sold globally.
Whirlpool Corporation acquired Maytag in April of 2006.
MAYTAG INTERNATIONAL, INC., Schaumburg, IL
Senior Merchandising Specialist, (2005-2006)
Managed marketing, merchandising and communications activities for
international markets, including a $1.5M budget with an emphasis on new
product introductions. Managed and developed one Communications
Specialist.
. Developed marketing communications strategies and messages for new
product launches, which generated excitement and educated sales force
on product features and design.
. Served as chief copy writer and editor for compelling product
brochures, specifications, sell sheets and packaging for distributor
sales markets, including writing feature/benefit copy for
international markets which strengthened sales.
. Directed vendors on graphic design and printing to create material
that met brand standards.
Linda Klouda Page 2
. Controlled online marketing communications tools, identified
information needs and developed content to fill those requirements
that met customer desires.
. Enhanced the functionality of the digital asset management system
(askmaytag.com) by promoting the site and administering access that
led to satisfied customers.
. Presented, trained and administered intranet access of the
communications tool (Sales Force Connection) for employees, which
allowed access to marketing materials, inventory status, sales
information, pricing and procedures.
. Successfully managed $1.5M in marketing and co-op advertising budgets,
stayed within budget while achieving promotional goals.
Marketing Specialist, (2003-2005)
Led the small appliance category product planning and development. Managed
licensing and pricing for international regions and subsidiaries.
. Analyzed international market opportunities and brand strategy in
small appliances by researching and collecting data to facilitate new
business growth.
. Developed pre-launch proposal for small appliances, including
development of a stand mixer and blender for Europe, Australia, and
the Middle East.
. Increased and supported business development and brand awareness that
led to $125,000 in new licensing opportunities in global markets where
brand was moderately recognized.
. Served as point of contact between the company and distributor,
analyzed contracts and increased signed distributor agreements by 20%
over a two year period, taking agreements from 200 to over 250.
Senior International Sales Coordinator, (2000-2003)
Conducted department training of international order processes, procedures
and international regulations for over 10 employees.
. Motivated and led five employees during probationary training period
to achieve a high level of efficiency.
. Implemented the first departmental guide book, developed and
documented procedures and processes resulting in significant gains in
productivity.
International Sales Coordinator, (2000)
Supported international sales team and distributors in processing and
arranging for shipment of product orders.
. Managed customer service responsibilities and was promoted to Senior
International Sales Coordinator after five months.
. Advocated a team environment to ensure total coverage of assigned
international territories to meet customer needs.
. Achieved 98% accuracy and efficiency in processing orders, well above
department guidelines of 80%.
EDUCATION
Associate's Certificate in Project Management, The George Washington
University, D.C., 2007
MBA, Marketing, Northern Illinois University, DeKalb, IL, 2003
BS, International Business, Illinois State University, Normal, IL, 1999