Christine
M. Sobonya
Independence, Oh 44131
440-***-**** / abmi0x@r.postjobfree.com
Summary of
Qualifications:
. Drove key marketing initiatives for consumer product
categories worth $40M in sales
. Led promotional development that
supported 88% sales growth from $16M
to $30M
. Researched, designed and developed
exclusive product lines for major
retail accounts
. Co-inventor of a patented bath mat
technology
. Outstanding relationship building,
presentation and new product
development skills.
Work
Experience: SUPPLY SIDE USA: Independence, OH (July 2009 - Present)
Supply Side USA is a $10M consumer products company serving
the packaging, shipping and moving & storage specialty
markets.
Inside Sales Executive - (July 2009 - Present)
. Responsible for a geographical sales territory for
corporate product lines to targeted customer base
. Manage planogram updates within territory account
HENKEL CONSUMER ADHESIVES: Avon, OH (1992 - 2009)
Henkel is a $20B global consumer products company serving
industrial, consumer and professional markets
Senior Category Manager - Weatherstripping, DIY Products
(2006 - 2009)
. Drove key marketing initiatives for Weatherstripping, DIY
products & Drywall Patch and Repair product lines
generating over $40M in sales annually
. Led profit, promotional and new product development
programs which supported sales growth from $16M to $30M
for the Weatherstripping category in 2008
. Led efforts to increase 2008 / 2009 Weatherstripping market
share by an est. 5% through aggressive marketing and
advertising campaigns
. Drove the development, creative design and content for
the on-line web pages at www.duckproducts.com/homesmart
. Introduced 18 new items to the Weatherstripping program
for 2009 that is expected to generate $6M in incremental
sales for the company
. Managed a cross-functional team of 15 people responsible
for executing key corporate initiatives for the
Weatherstripping category
. Implemented a comprehensive new packaging phase in plan
that mitigated risk of excess inventory and delivered a
new market position for the category
. Maintained a high level of competitive intelligence and
communicated effectively to internal Sales and
Operational teams
Category Manager - Housewares Division (2003 - 2006)
. Led marketing initiatives for a $16M Bath category within
the Housewares division
. Researched, designed and developed customer exclusive
programs:
- Walmart - Drove key marketing programs for the Bath
category that supported $14M in category sales
- Lowe's -Launched a new innovative "Under the Sink
Organization" product category that resulted in $1.5M in
incremental sales and helped our team secure a Supplier of
the Year Award from Lowe's
- Target - Designed and launched a new line of innovative
Bath products helping to create a bath mat position with
the #2 Mass Merchant in the US
. Traveled to China, Taiwan, Japan, Spain, Germany and Italy
to qualify sources and identify new product opportunities
. Co-inventor and patent holder of a bath mat manufacturing
technology which generating over $500K in sales
. Led design efforts and launched an innovative bath
organization program that drove over $250k in sales
. Developed and implemented a strategic cost savings
initiative maintaining the company's EBIT and ROI goals for
the category.
. Responsible for the professional development of an
Assistant Category Manager for the Bath category
Assistant Category Manager - Housewares Division (1998 -
2003)
. Coordinated and implemented all system set up of SKUs for
Henkel's Housewares division including cost analysis,
pricing and margin verification
. Assisted with product line extensions and packaging
programs
. Prepared, coordinated and participated in strategic sales
calls at key customer accounts
. Coordinated research objectives with the Market Research
department in order to provide Sales and Marketing Teams
with consumer insight data
Marketing Coordinator (1998)
. Performed administrative support duties for all categories
in the Housewares Division
. Managed new SKU data set up, cost build up models and
pricing programs for customers
Other Titles Held: Receptionist
Management Trainee
Education: Cleveland State University: Cleveland, OH
( Degree: Bachelor of Science, Communications, 1999
. Worked full time to finance education 100%
Notable Accomplishments:
. Co-Inventor: Over-mold Bath Mat patented technology-
Patent # 6564397
. International travel & sourcing experience: China,
Taiwan, Japan, Spain, Germany & Italy
. 2005: Awarded Supplier of the Year from Lowe's Home
Organization Department
. 2008: Awarded Supplier of the Quarter from Walmart's
Hardware Department
. Successfully completed Dale Carnegie course