Sales Marketing
Resume:
COLLETTE ANN SORGEL
** ********** ***** **** **** Anders Road
Mazomanie, WI 53560 Three Lakes, WI 54562
**************@**********.***
BACKGROUND SUMMARY
Dynamic, enthusiastic and visionary executive with combined experience in
community service and as a business leader who integrates in-depth
knowledge of professional community service organizations and boards with
business acumen. Skilled in delivering professional presentations for large
groups and individuals with the ability to engage and influence recipients
to action. Results oriented leader with extensive experience in the
development and execution of business strategy by delivering increased
productivity, efficiency, sales and profits. Proven record of creating and
implementing programs to increase productivity, efficiency and increased
sales through the development of individuals and teams that exceed
challenging goals. Drives results through establishing leadership and
motivational teams in public relations, sales and marketing, and in
successful initiation and development of strategic plans for the non-profit
sector. Change agent, adept in working effectively with teams and
individuals in both normal and crisis situations and overcoming obstacles
to individual, team and business effectiveness. Accomplished and
resourceful professional, who is deeply committed to making a difference.
PROFESSIONAL EXPERIENCE
Nicolet Technical College - WI 2010 Present
Instructor
Management for Improved Performance Technique
CJM Solutions - Madison, WI 2010 Present
Business Consultant
Business development, marketing, general business, advertising, direct
marketing and management of outbound and inbound sales and service teams.
Apartment complex renovation.
TDS TELECOM - Madison, WI 1996 - 2009
Vice President - ILEC Commercial Sales/
VP Marketing & Customer Services
Planned, directed and coordinated the day-to-day motivation and
management of the Independent Local Exchange Carrier (ILEC) Commercial
Sales team. Responsible for selling data products and telecommunications
products and services to TDS business customers located in Telecom's ILEC
properties and in surrounding areas. The Commercial Sales group is
responsible for $99M in revenue and is comprised of approximately 100
sales professionals including direct customer-facing Account Executives,
Inside Sales, Account Executives, Inbound Call Centers, Technical Support
staff and support teams. The team is geographically dispersed amongst
the 28 state operating locations of TDS Telecom.
. Directed senior managers in public relations, product management,
sales channel development, market statistics, market research, market
research analysis, forecasting and pricing strategy, marketing
communications, advertising, creative services, bill presentment,
development of technical standards and training for installation and
service technicians, educational development of employees, and
operations for consumer and commercial markets for 112 telephone
companies in 28 states via a Virtual Business Office solution with
integrated Call Center Technology. Established policies and develops
effective programs to ensure share of market and profitability.
. Member of:
o Executive Planning Governance Team - development of the
company's strategic plan and its business objectives
o Service and Technology Council - strategic direction for capital
expenditures
o President's Quality Action Team
. Awarded the:
o Circle of Excellence Telephone and Data System Corporate award
in recognition of outstanding ongoing performance year over year
for the Marketing and Customer Service Teams.
o Inspiring Excellence Presidential Award actively participating
in the Initiative Based Budgeting Team that developed a business
case driven budgeting process.
. Provides leadership to the Process & Productivity Council companywide
for the billing and collection team and the sale and service team.
. Set direction and strategy with our emerging applications team for
product line extensions and new product development.
. Lead internal procedure development to continuously increase sales of
reoccurring revenue. Have increased Core Data revenue 30% year over
year.
. Developed a strategy to maximize strategic products in areas of the
country that would provide great efficiency in support thus reducing
unproductive costs of the product installation and service leading to
greater profitability.
. Led the restructure initiative to hone the sales team to focus on
strategic products in key markets saving the company approximately
$1.7M annually.
. Launched the internet product line adding revenue for the company of
over $13M a year. Led the strategy for training and billing system
support for the internet product line.
. Service and Technology Council (STC) setting strategic direction for
capital expenditures within TDS Telecom.
DCI MARKETING - Milwaukee, WI 1992 - 1996
Marketing Services Director
Provided strategic development, presentations and implementation of
direct marketing programs, client relations and sales support
responsibility to Account Executives' sales force for accounts.
Director of Sales and Service, Telemarketing
Responsible for operations and administration of the Telemarketing
Service Center including: account strategy and execution of
individualized telemarketing programs for accounts, client relations and
development of client reporting systems, formulation and controlling
budgeting and pricing, analyzing billing and program performance to
determine center profitability, sales forecasting, direct sales
responsibility, support sales responsibly to Account Executive.
HUNT MARKETING (formerly Communique, Inc.) - Brookfield, WI 1989 - 1992
Vice President - Client Services
Direct sales responsibility (advertising services and telemarketing),
management of outbound and inbound sales for the telemarketing division
and management of accounts including:
American Red Cross Housing Authority
United Way Friends of the Museum
EDUCATION
University of Wisconsin-UWM School of Continuing Education- Principles of
Marketing for
Nonprofit Organizations
University of Wisconsin-Whitewater - BS Exceptional Education
University of Wisconsin-Whitewater - Extended Courses
Concordia University - Extended Courses
Certified Sales Executive - SMEI and Certified Marketing Executive - SMEI
Syracuse University - Graduate School of Sales and Marketing Management -
certificate
CERTIFICATIONS / ADDITIONAL TRAINING
Strategic Based Market Planning
New Product Development, Analysis, Strategy & Launch
Telemarketing Operations Management
Dale Carnegie - Sales Course, Public Speaking Course
Business to Business Seminar, Trade Show(s)
American Management Assoc. - Marketing & Sales Operations
Leadership Development Associates
Strategic Based Market Planning
Licensed Substitute Teacher
PROFESSIONAL ORGANIZATIONS/BOARDS/MISC.
United Way Executive Sponsor for Key Club Members, member steering
committee, AE
Big Brothers Big Sisters (BBBS), Board member, member Recruitment and
strategic planning
committees
Mazomanie Historical Society, Board Member, Docent Coordinator
Madison Literacy Council (MLC), Board member. Vice President of MLC
University of WI, Whitewater Foundation, Board member
Syracuse University, Graduate School of Sales and Marketing Management
Class President
Sales & Marketing Executives International (SMEI), member
Direct Marketing Association (DMA), member
Wisconsin General Federation of Woman's Club, member, held various offices
including
Wisconsin Community Improvement Chairman
Girl Scout Leader
Religious Education Instructor
Group Home facilitator
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