john l. nelson

***** ********* ****** ( Omaha, NE 68135 ( abmht3@r.postjobfree.com (

402-***-****

Senior Sales and Marketing Executive with the ability to execute a wide-

range of sales and marketing strategies designed to establish market

presence and increase revenue and profitability

SUMMARY OF QUALIFICATIONS

. 20 YEARS OF PROGRESSIVE EXPERIENCE DRIVING SALES, MARKETING AND

OPERATIONS WITHIN THE BEVERAGE, INSURANCE, AND RETAIL INDUSTRIES.

. Experienced in maintaining and updating product knowledge, networking and

cold-calling, strategic business planning, forecasting and budgeting,

business development, using corporate image to enhance market share, and

building sales through merchandising and in-store display development.

. Extensive experience designing and conducting management and employee

training programs.

. Progressively responsible retail experience, planning, identifying,

communicating and delegating key responsibilities and practices to the

retail management teams to ensure smooth flow of operations.

account management ? training & employee development ? business

development ? Strategic growth

CAREER ACHIEVEMENTS

ACCOUNT DEVELOPMENT

. As Account Development Manager for Pepsi, managed 19 routes between

Kansas and Nebraska responsible for distribution of new products, major

institutional sales and coordinating special events.

. Coordinated and implemented major Pepsi Sponsored events including Dodge

City Days, World of Outlaw Races and numerous school and private business

events.

. As District Manager for Pepsi-Cola managed 5 warehouse, 4 office, 5

repair technicians, and 19 sales personnel setting sales quotas and

monitoring 6 sales routes, inventory control and all product ordering.

. Strategically created and sold institutional marketing agreements with

schools, hospitals, and restaurants.

. Sold and secured a 15 unit convenience store chain, Kwik Stop, landing

the largest fountain drinks account for the division, which had been

exclusive to Coca-Cola for years.

. Continuously grew sales and revenue and increased account volume year

after year for Pepsi through agreements with corporate clients,

retailers, and schools.

INSURANCE SALES

. Managed sales and marketing of Universal Life, Whole Life, Term, Health,

and Annuity products responsible for quoting rates, pre-qualifying

customers, and assisting with the underwriting process.

. Continuously increased sales through strategic prospecting and setting

appointments.

. Designed and delivered presentations to current and prospective clients,

and managed all other aspects of sales and service.

. Achieved Career Success Award for New York Life, 2004.

. Strong working knowledge of state insurance regulations, federal SEC

regulations for the sales of securities, HIPAA and privacy policies.

. As a Life Specialist for AAA, worked closely with members and agents to

ensure utilization of all benefits in terms of products and services

including Life and Long Term Care Insurance, and Retirement Planning.

. Successfully ensured accurate field underwriting to establish an accurate

rating for insurance prospects.

RETAIL MANAGEMENT

. Completed all facets of retail store management including client

relations, training, scheduling, visual merchandising, sales, marketing,

inventory control, managing employees, and acted as liaison between

regional managers, staff, and other store locations.

. Successfully managed $4.5M+ in annual sales responsible for all

budgeting, ensuring proper labor levels, sales forecasting and all store

expenses driving profitability.

. Controlled all inventory consisting of over $1.5M accounting for over

40,000 SKU's.

. Consistently implemented and trained on new and existing company policies

and procedures.

. Led the Liquor sales division managing all pricing, inventory, product

placement and merchandising.

. Responsible for implementing and maintaining Loss Prevention utilizing a

camera system, conducting surveillance, loss interviews, working with

authorities for thefts and prosecutions, and identifying gaps to decrease

occurrences.

. Provided total staff administration including establishment and

maintenance of appropriate pay scales and employee benefits.

Professional Experience

COCA-COLA BOTTLING CO. OMAHA, NE

ACCOUNT MANAGER JAN 2008

PRESENT

AAA NEBRASKA, OMAHA, NE

JUNE 2006 SEPT 2007

life specialist

new york life, Omaha, NE June 2004 June 2006

agent

bag n save, inc, Omaha, ne January 1996 June 2004

assistant store manager May 1996 June 2004

merchandiser January1996 May 1996

pepsi-cola bottling co, North Platte, ne August 1984 December 1995

account development manager November 1990 December 1995

district manager April 1987 May1990

route salesman August 1984 April 1987

Education and Licenses

UNIVERSITY OF NEBRASKA KEARNEY, NE

Studies in Business Administration

licenses & certifications

. Licensed Life, Health, and Annuities, April 2004

. Securities License Series 6 & 63 May 2005

Professional Associations

. MEMBER, NATIONAL ASSOCIATION OF INSURANCE AND FINANCIAL ADVISORS

. Professional Designation of Life Underwriter Training Council Fellow

(LUTCF)

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