Sales Manager
Resume:
john l. nelson
***** ********* ****** ( Omaha, NE 68135 ( **********@***.*** (
Senior Sales and Marketing Executive with the ability to execute a wide-
range of sales and marketing strategies designed to establish market
presence and increase revenue and profitability
SUMMARY OF QUALIFICATIONS
. 20 YEARS OF PROGRESSIVE EXPERIENCE DRIVING SALES, MARKETING AND
OPERATIONS WITHIN THE BEVERAGE, INSURANCE, AND RETAIL INDUSTRIES.
. Experienced in maintaining and updating product knowledge, networking and
cold-calling, strategic business planning, forecasting and budgeting,
business development, using corporate image to enhance market share, and
building sales through merchandising and in-store display development.
. Extensive experience designing and conducting management and employee
training programs.
. Progressively responsible retail experience, planning, identifying,
communicating and delegating key responsibilities and practices to the
retail management teams to ensure smooth flow of operations.
account management ? training & employee development ? business
development ? Strategic growth
CAREER ACHIEVEMENTS
ACCOUNT DEVELOPMENT
. As Account Development Manager for Pepsi, managed 19 routes between
Kansas and Nebraska responsible for distribution of new products, major
institutional sales and coordinating special events.
. Coordinated and implemented major Pepsi Sponsored events including Dodge
City Days, World of Outlaw Races and numerous school and private business
events.
. As District Manager for Pepsi-Cola managed 5 warehouse, 4 office, 5
repair technicians, and 19 sales personnel setting sales quotas and
monitoring 6 sales routes, inventory control and all product ordering.
. Strategically created and sold institutional marketing agreements with
schools, hospitals, and restaurants.
. Sold and secured a 15 unit convenience store chain, Kwik Stop, landing
the largest fountain drinks account for the division, which had been
exclusive to Coca-Cola for years.
. Continuously grew sales and revenue and increased account volume year
after year for Pepsi through agreements with corporate clients,
retailers, and schools.
INSURANCE SALES
. Managed sales and marketing of Universal Life, Whole Life, Term, Health,
and Annuity products responsible for quoting rates, pre-qualifying
customers, and assisting with the underwriting process.
. Continuously increased sales through strategic prospecting and setting
appointments.
. Designed and delivered presentations to current and prospective clients,
and managed all other aspects of sales and service.
. Achieved Career Success Award for New York Life, 2004.
. Strong working knowledge of state insurance regulations, federal SEC
regulations for the sales of securities, HIPAA and privacy policies.
. As a Life Specialist for AAA, worked closely with members and agents to
ensure utilization of all benefits in terms of products and services
including Life and Long Term Care Insurance, and Retirement Planning.
. Successfully ensured accurate field underwriting to establish an accurate
rating for insurance prospects.
RETAIL MANAGEMENT
. Completed all facets of retail store management including client
relations, training, scheduling, visual merchandising, sales, marketing,
inventory control, managing employees, and acted as liaison between
regional managers, staff, and other store locations.
. Successfully managed $4.5M+ in annual sales responsible for all
budgeting, ensuring proper labor levels, sales forecasting and all store
expenses driving profitability.
. Controlled all inventory consisting of over $1.5M accounting for over
40,000 SKU's.
. Consistently implemented and trained on new and existing company policies
and procedures.
. Led the Liquor sales division managing all pricing, inventory, product
placement and merchandising.
. Responsible for implementing and maintaining Loss Prevention utilizing a
camera system, conducting surveillance, loss interviews, working with
authorities for thefts and prosecutions, and identifying gaps to decrease
occurrences.
. Provided total staff administration including establishment and
maintenance of appropriate pay scales and employee benefits.
Professional Experience
COCA-COLA BOTTLING CO. OMAHA, NE
ACCOUNT MANAGER JAN 2008
PRESENT
AAA NEBRASKA, OMAHA, NE
JUNE 2006 SEPT 2007
life specialist
new york life, Omaha, NE June 2004 June 2006
agent
bag n save, inc, Omaha, ne January 1996 June 2004
assistant store manager May 1996 June 2004
merchandiser January1996 May 1996
pepsi-cola bottling co, North Platte, ne August 1984 December 1995
account development manager November 1990 December 1995
district manager April 1987 May1990
route salesman August 1984 April 1987
Education and Licenses
UNIVERSITY OF NEBRASKA KEARNEY, NE
Studies in Business Administration
licenses & certifications
. Licensed Life, Health, and Annuities, April 2004
. Securities License Series 6 & 63 May 2005
Professional Associations
. MEMBER, NATIONAL ASSOCIATION OF INSURANCE AND FINANCIAL ADVISORS
. Professional Designation of Life Underwriter Training Council Fellow
(LUTCF)
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