DEBBY GUIDA
Spicewood, Texas
PRODUCTION MANAGER/PRINT BUYER/PROJECT MANAGER
Seasoned professional with cross-functional expertise in printing, graphic
design, project management, account management and advertising. More that
10 years experience in the Printing/Publishing/Advertising arena preparing
and producing all forms of print and online materials, including ads,
POP, collateral, catalogs,banners, specialty items and direct mail for such
nationally prominent clients as Dell, SBC Wireless, Kohler and Dial (to
name a few). Proven ability to schedule, track, estimate and produce
projects on time and within budget.
Consistent record of forging and maintaining strong business relationships
with clients and vendors across the country. Excel at working on multiple
projects simultaneously and becoming a team member as well as a leader.
Computer literate in both Mac and Windows platforms. Program proficiency
includes: Microsoft Office Suite, Adobe Creative Suite and others.
Education:
Sam Houston State University
BFA - specialty in Advertising/Graphic Design
Experience:
Dell
Round Rock, TX
Production Manager/Team Lead
2006-2008
. Produced multiple versions of consumer catalog each month as well
as other marcom projects as assigned
. Worked as in-house liaison between product mangers and agency to
insure content integrity
. Managed projects from design to completion, including running
meetings, routing files, consolidating edits, garnering approvals,
communicating edits to agency and insuring they are completed
. Managed multiple purchase orders for print materials totaling over
10MM/quarter
. Worked to revamp process to increase productivity and
accountability which resulted in updated employee manual/job
description
. Approved final proofs, color images and attended press checks to
insure product quality
Haggin Marketing
Mill Valley, CA
Production Manager
2004-2006
. Worked as an on-site liaison for Dell's catalog agency
. Produced multiple versions of consumer catalog each month as well
as other marcom projects as assigned
. Managed projects from design to completion, including running
meetings, routing files, consolidating edits, garnering approvals,
communicating edits to agency and insuring they are completed
. Acted in conjunction with product managers and legal team to insure
literature content was correct
. Established strong relationships w/in Dell and with other vendors
to ease production flow
. Managed photoshoots, both in studio and on location
. Approved final proofs, color images and attended press checks to
insure product quality
Thomas Reprographics
San Antonio, TX
Production Manager
2003-2004
. Managed six full-time employees on two shifts
. Developed and implemented new scheduling, tracking and quality
assurance procedures
. Scheduled and directed weekly production meetings with staff and
managment
. Supervised printing on one Oce web press, two Heidelberg 9110s, one
Docutech and a wide variety of bindery equipment
. Maintained workflow to insure jobs were completed on time
. Responsible for maintaining inventory, including PO's
Texas Lottery Commission
Austin, TX
Advertising/Graphics Coordinator
2002-2003
. Coordinated work of two in-house graphic designers as well as
serving as liaison with the Lottery's advertising agencies
. Developed and implemented new routing, approval and tracking
procedures
. Maintained billing spreadsheets for contract vendors to verify
billing and submit for payment
. Managed vendor relationships
. Supervised bid process for bringing new print vendor on board to
handle overflow projects
. Responsible for writing, editing, proofing, routing, scheduling and
producing two monthly newsletters produced by in-house graphics
department
. Supervised fulfillment of all projects produced both in-house and
through agencies to coordinate shipments statewide
GSD&M
Austin, TX
Sr. Print Manager
1998-2001
. Managed eight accounts and provided back-up for others in the
department as needed
. Produced the largest body of work within the agency for three years
in a row
. Managed and proudced the largest nationwide outdoor campaign in
agency history
. Established and maintained tracking guidelines for projects from
conception to completion
. Worked in conjunction with account managers recommending procedures
and materials to ensure the highest quality outcome of the job for
the client
. Served on committee to research workflow and develop pdf proofing
systems for both agency and client use
. Responsible for purchasing print, media and prepress services from
a variety of vendors
. Supervised bidding of projects, preparing estimates and completing
projects within budget
. Experience with: ads, web, brochures, POP, collateral, direct mail,
specialty items, books, publications, transit, outdoor
Hispanic Publishing
Austin, TX
Production Manager
1998
. Coordinated editorial, art and production departments to ensure
deadlines and production schedules were met
. Worked with various advertising agencies regarding ad specs and
deadlines
. Responsible for sending complete and print-ready files to printer
. Color checks, layout maps, press checks
. Managed vendor relationships
. Performed copywriting, editing and page layout as needed
The Whitley Company/Wallace Imaging
Austin, TX
Traffic Manager/Account Manager/CSR
1996-1997
. Managed workflow including: scheduling, job tickets and estimating
. Acting Account Manger for house accounts
. Lead CSR in department of four
. Confirmed files were print ready upon receipt and performed client
follow-up if needed
. Produced weekly status reports for all accounts
. Conducted press checks with clients or for clients as needed
Capital Spectrum
Austin, TX
Lead Operator - Electronic Publishing
1994-1996
. Ensure files are print ready
. Output film or load to disk for printing
. Archive management
. Art and image manipulation
Balloon Crazy/Gifted Expressions
Owner/Operator
1991-1994
McCreary, Veselka Bragg & Allen
Communications Director
1998-1991
Savage Design Group
Production Assistant
1988
Mindspan, Inc.
Communications Specialist
1987-1988
Waller Creek Plaza Hotel
Front Desk
1987-1988
References and samples of work available upon request.