JORJANN M. HOWELL
**** ****** ***** ( Morris, Illinois 60450
(h) 815-***-**** (c) 815-***-**** ( **********@*******.***
SENIOR ART DIRECTOR DESIGN MANAGER
PACKAGING ( BRANDING ( COMMUNICATIONS
Dedicated creative professional experienced with top tier industry brands.
Skilled in eye-catching packaging, driving product awareness and creating
brand identity. US and international market experience in both corporate
and agency environments. Strong leader, offering strategic approach, strong
communication and effective time management.
Design Art Direction Packaging Branding Company Collateral Print
In-Store Signage & Display
Digital Marketing Print Advertising Budgeting Client/Vendor Relations
Team Mentoring
Presentations Pre-Press Project Management Style Guides Web Design
Logo Design Illustration
PROFESSIONAL EXPERIENCE
POLYFORM PRODUCTS COMPANY, Elk Grove Village, Illinois ( 2008-2009
Makers of the famous "Sculpey" Modeling Clay as well as art and hobby
supplies. Annual revenue $5M-$10M.
Design Director / Project Manager
Utilized hands on product development and successful marketing initiatives
to aid this small company to create high level branding, training staff on
techniques that make a package successful. Developed company design process
from concept to print production. Supervised the strategic development of
communication projects including design, print production, photo shoots and
collaborating with 3rd party vendors in print and pre-press. Trained and
led 4-5 external freelancers on a per project basis in graphic design on
all packaging, branding, in-store signage and company collateral print.
Ensured best practices in distribution of projects, evaluating for quality,
accuracy, public appeal, originality and brand consistency.
Notable Accomplishments
. Spearheaded brand design and graphic production of the complete line of
Michael's Stores' brands and product launches for 2010.
. Served as product representative on major trade shows and corporate
presentations packaging mock-ups and PowerPoint templates.
. Teamed with New Product Managers in proactive marketing initiatives,
targeted advertising, awareness generation and brand positioning tactics
via packaging, displays and collateral print.
ARC WORLDWIDE/LEO BURNETT, Chicago, Illinois ( 2008
Marketing services arm of Leo Burnett globally, specializing in digital
communications, direct/database marketing, promotions and shopper
marketing. Annual revenue $2.5M
Executive Art Director
Worked within a matrix style environment to lead branding efforts displays
for the P&G Oral Care Brands of Oral-B, Crest and Vicks. Teamed with copy
writers, project managers and a creative director for global in-store
promotional programs, packaging, POS signage, art direction and design.
Administered conceptual development of structures and graphic
communication.
Notable Accomplishments
. Initiated the 7x design for Crest and Oral-B brands, promoting the 7
benefits of combined product use.
. Led design for Oral-B Stages in-store promotions and displays for
Walgreens stores across the US.
. Brought into a project where logo design had been unsatisfying to client
after months of work. Determined optimal branding techniques, client
needs and successfully closed account.
WILLIAM WRIGLEY JR. COMPANY, Chicago, Illinois ( 2004-2007
World famous candy and confections company with operations in + 40
countries. Currently a subsidiary of Mars, Inc., one of the world's largest
food companies, generating global revenues of $30B annually.
Brand Distinction Design Leader
Managed and designed complex, major packaging initiatives including brand
redesigns, sub-brands launch and visual branding for international brands
Juicy Fruit, Doublemint, Spearmint, Extra, Orbit, Freedent and others.
Leveraged understanding of graphic standards, project management, budget
management, artwork production and printing techniques in working with
clients and subcontractors worldwide for Wrigley's top 6 brands. Ensured
proper scheduling and timeline designation. Chaired design creative
sessions with small teams and external agencies.
Notable Accomplishments
. Selected to be a Design Lead for major brand initiatives.
. Managed re-design of the Orbit brand and 5 sub-brands. for the US and
Europe.
. Collaborated with an in-house team and external agency partners in
launch of new US packaging.
. Administered project budgets from $20K to $250K for launch of multiple
global confection brands.
. Directed global package design consistency for brand equities across the
US, Europe and Asia for Orbit, Extra and Freedent.
AMUROL CONFECTIONS COMPANY (Wm Wrigley Jr. Co.), Yorkville, Illinois (
1994-2004
Manufacturer of bubble gum (Bubble Tape), candy (Squeeze Pop), and mints
(Velamints, Everest). Subsidiary of the William Wrigley Jr. Company.
Senior Designer, New Product Development
Partnered with cutting edge marketing research and company R&D to design
concepts and illustrations for new products, current brand upgrading and
development of children's confections. Designed and implemented a highly
successful launch of the Hubba Bubba Max and Velamints brand.
JOLIET PATTERN INC., Joliet, Illinois . 1988-1994
Large format printer and POS manufacturer.
Art Director
Graphic design and department management. Managing 3 other designers.
** ** **
Career Note: Additional excellent experience as Freelance Graphic Designer
for AmeriKing Corporation (Burger King brand), Polyform Products, Plan B,
Wilton Industries, TPN and Tribune Direct.
EDUCATION
Bachelor of Science ~ Graphic Design with Visual Communications
Concentration
Illinois State University
Web Design and Administration- Enrolled
Joliet Junior College
PROFESSIONAL DEVELOPMENT
Dreamweaver
Fireworks
Adobe Illustrator
Adobe Photoshop
Quark Xpress
In-Design
Acrobat
MS Office