Sales Customer Service

Gerard A. Castelli

***** ********** **** . *******, ** 20854 . 301-***-**** Res .

301-***-**** Cell . abmhef@r.postjobfree.com

DIRECTOR_RETAIL OPERATIONS

~ Over 20 years of success driving record levels of sales, profits and

market share ~

Highly accomplished multi-unit retail manager with consistent track record

of driving sales and profits to new heights. Practiced in leading startup,

turnaround and mature organizations. Experienced in all facets of store

operations including site selection, construction, merchandising, sales

management, promotional activities, customer service, shortage, inventory

and cost controls. Strong leadership skills, achieved top ranks in sales

and volume through motivation and development of staff. Recognized for

entrepreneurial attitude and track record for developing new programs and

initiatives that have been adopted by corporate offices as best practices

deployed nationwide.

Proven areas of expertise include:

( Multi-Unit P&L Management ( Sales & Service Best Practices

( Leading by Example

( Merchandising ( Employee Development ( Team

Building & Motivation

( Inventory Management ( Budgeting & Cost Controls (

Customer Loyalty

PROFESSIONAL EXPERIENCE

Broker / Consultant 2005 -Present

BAS ( Rockville, MD

Joined business brokerage firm to bring company buyers and sellers together

for win-win transactions. Leverage extensive retail management experience

to perform due diligence, analyze financials and determine appropriate

valuations.

Notable Accomplishments:

> Successfully consummated over 40 deals in 4 years ranging from $250K

carry-out firm to $1.2M food operations chain.

Owner / Franchisee 1983 -2004

Haagen-Dazs ( Columbia, MD

Managed 2 locations of franchise in regional malls. Held full

accountability for all aspects of managing a profitable operation including

site selection, construction, marketing, promotions, sales, inventory

control, staff training and retention, purchasing and financial management.

Oversaw 4 Managers, providing guidance on best practices.

Notable Accomplishments:

> Recognized for consistently scoring over 90% at semi-annual evaluation

of operations versus average of 75%.

> Consistently grew sales 10% year over year.

> Recognized for developing and executing innovative marketing and

promotional programs that included special events and catering to

corporate offices and outside parties. Initiatives contributed ~15% of

total sales. Created template used by Franchisor to roll out program

on a larger scale.

> Notably attained Top Stores for high-margin cake sales which grew to

15% of volume, an area the franchisor wanted to build on. Selected to

share personal best practices with corporate for use at all stores

nationwide.

> Invited to and joined Haagen-Dazs Franchisee Advisory Board providing

feedback and advice to support continuous improvement.

> Handpicked by corporate to consult with potential franchisees on

locations, lease negotiations, store setup and operations.

> Created and implemented innovative local store marketing programs that

Franchisor adopted to implement regionally.

> Sold stores at very handsome valuation.

Gerard A. Castelli Page 2 of 2

Owner / President 1985 - 1993

National Locker Room ( Washington DC

Launched and grew retail licensed products sports store. Held full P&L

accountability for all aspects of business.

Notable Accomplishments:

> Grew operation to include 5 stores in 4 states, complemented by direct

mail sales, resulting in over $8M in annual revenues.

> Consistently produced ~15% in year over year sales growth.

> Improved efficiencies as company expanded and hired new District

manager and Store Managers that slashed labor costs 8%

> Launched Mail Order Division that contributed 8-10% of total company

volume within the first 2 years.

> Created cost-effective local store marketing programs to develop brand

awareness and drive traffic.

> Developed new products with vendors that were adopted by vendors for

nationwide rollout.

> Selected by vendors and/or licensing organizations for rollout or

market testing of new products.

> Created and implemented store operational manuals and forms to ensure

quality, consistency and maximum results.

> Sold stores at attractive valuation.

EDUCATION

BS, Accounting

University of Maryland ( College Park, MD

CPA - Licensed in Maryland (inactive)

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