Sales Supply Chain

Lynde Garbin-Richards **** Old Homestead Drive

Howell, Michigan 48843

USA

Cell: 313-***-****

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Executive Experience Summary:

Leader seasoned in building global sales and marketing teams for the past

19 years. Extensive technology industry background in: Financials, Banking,

Manufacturing, RFID, UNIX, Retail, Supply Chain Execution, and Enterprise

Solutions. Business responsibilities include; defining sales and marketing

business strategies, quotas, budgets, compensation/incentive plans, product

pricing, sales productivity metrics, and P&L for global sales and channels.

Traveled extensively, devised, launched, and managed regional, national and

global operations.

Career Achievements-Skills/Experience:

. SVP in both start-up and Fortune 100 technology companies.

. Increased sales in first two years with companies over 200-500%.

. Managed sales forces from 8-400 national and international.

. Directed professional services teams in the successful execution of

consultative-solution client engagements with fees from $10,000-

$1.5million.

. Created "Customer Centric" Sales and Business Development organizations.

. Built solid infrastructures; develop best-in-class sales behaviors;

manages team to exceed goals; cultivates teamwork/open collaboration and

engage commitment.

. My teams negotiated and closed complex multi-year contracts generating

revenue streams from $1M a year to $50M over 3-5 years.

. Brokered new and profitable long-term business and client relationships

with key executives (CEO's, CFO's, COO's, CIO's and VP's) for most of the

Fortune 500 companies.

. A self-disciplined, high energy and strongly motivated individual who

possesses the ability to lead and direct the activities of a multi-faceted

international marketing and sales organization.

Career Positions:

Vice President: KW Corporation, Inc. Current

KW Corporation is a private company with revenues of $3+ million and

growing 300% YOY. KW specializes in a wide array of services in the

technology and IT network sector. There are 5 divisions that range in

services from electrical engineering to IT implementations. Their core

competencies are in service calls for all the big box retailers and

financial institutions for VoIP, CCTV, Wan, POS and high-speed wireless.

Company has a young CEO, and needed a seasoned executive to set up

procedures and structure to expand to the next level. Responsibilities are

to provide leadership, define the divisional VP roles and the creation of

long and short term sales strategies, sales plans, goals, tracking

mechanisms and P & L's. Build an HR dept. with all legal procedures and

practices for hiring and terminating employees. Drive the CEO in creating

metrics for sales and job costing to determine actual profitability. Set up

requirements for review and purchase of a new Track & Trace system for

dispatching technicians nationally and give the company visibility and

better scheduling and performance metrics.

Director Sales and Marketing: Avery Dennison Retail Information Services

Division (InfoChain Express Group). 2 years

Avery Dennison's InfoChain Express group marketed to all the major apparel

and footwear Retailers (Kohl's, J.C. Penny, SEARS, and Nordstrom) Brand

owners (Polo Ralph Lauren, Ann Taylor, Quicksilver) a supply chain

execution and compliance solution to manage globally their supplier/vendor

compliance requirements.

Re-energized a complacent sales organization into a results-driven customer

centric organization. Re-established a strategy for growth, aligning

products into scalable solutions and then re-launched the products

globally. Changed pricing models to be more competitive and leverage

Avery's current retail industry market share, from their ticket, tags and

labels sales group. Created metrics, sales processes and dashboard reports

for business unit. Developed new marketing tools and relationships to

expand vertically. Exceeded annual revenue targets both years.

SVP Sales and Marketing: TRAMCO Inc. 2 years

TRAMCO marketed SCE and TMS solutions that specialized in global inbound

freight management, Track and Trace and freight payment software.

Developed an organized direct sales and business development channel.

Opened their first international sales/development office in Russia with

great success winning the largest Russian grocery chains in the first 6

months. Enhanced the product footprint from inbound freight and freight

payment to a full SCE model with RFID and full visibility tracking. Opened

additional sales and marketing office on the east coast in Charleston, SC

(HQ was in California) to service the customers more effectively from coast-

to coast. Increased sales revenue 200% in 18 months.

SVP Sales and Business Development: NextLinx Corporation Inc. 4 years

NEXTLINX marketed International Trade and Logistics solutions globally to

all the largest international shippers (Fortune 500) in the world. These

were all the large manufacturers and retailers as well as all the large

shipping logistics companies.

NextLinx was a small start-up company in business 8 years with no

established direct sales organization or marketing plan. Within 12 months

built a global sales organization with quotas, compensation plans,

marketing collateral, sales training and a services organization for

support. We increased recurring revenue by 500% in the first 18 months by

changing the pricing algorithms. Found investors for "C" round of funding.

Worked with the large international Banks (ABN-AMRO, DG Bank, CHASE)

building out their International Compliance "Letter of Credit" with our

international compliance software. Built international sales and alliances

channel for the SCE (Supply Chain Execution) transportation and

import/export arena. Worked with the largest international freight

forwarders, 3PL's and 4PL's like Danzas, Expeditors, UPS and FedEx and

executed multi-million dollar contracts through our new channels

initiatives. This activity required extensive international travel to the

Middle East, Asia, and Europe working with the large Fortune 500 shippers

like FORD, ABN AMRO, Wells Fargo, Citi Corp, VF Corporation SEARS,

PANASONIC, ERICKSON, BOEING and their brokers, warehouses and software

solution providers (SAP, ORACLE, i2, PEOPLESOFT).

SVP Channel Sales: Computer Associates, Inc. (CA) 13 years

Computer Associates markets software solutions on every hardware platform

and to every industry with over $5 billion in annual sales.

Won numerous awards consistently for revenue performance for this division.

Created an international channel infrastructure, which required a variety

of sales aides to be designed to educate personnel on the advantages of

working with partners/Var/OEM sales organizations and Computer Associates

"direct" sales force. Marketed CA's product line globally (Security,

Databases, Banking, ERP, SCM, Systems management tools etc). Responsible

for building business practices and sales initiatives with the world-wide

hardware business partners like HP, SUN, DELL, IBM, COMPAQ, INTERGRAPH, SGI

etc.

. DVP Business Management Group: Organized /staffed group to market CA's

Banking, Manufacturing, Accounting and Supply Chain Mgmt solutions.

Responsible for install base of several hundred Fortune corporate accounts,

technical support and OEM channels, marketing 65 different products.

Responsible for collaborative relationships with marketing, research and

development to develop the market intelligence about competitive practices

and strategies.

Educational Attainment:

Michigan State University, B.S., Business and Retail Marketing

References:

Available upon request

Contact this candidate