Sales Manager

Gerald (Gerry) Wells

**** ***** ****

Spring, Texas 77379

Cell: 713-***-****

Email: abmh86@r.postjobfree.com

Objective: Senior Product/Brand Development Position within the Marketing field

Summary: A proven professional of solid Brand Marketing and Product Development experience. A successful

producer with the thorough working knowledge of marketing principles and practices. Expertise to enter new markets;

increase market share; grow business; develop long-term business relationships with trust and integrity.

Professional Strengths:

Brand Marketing Global Product Outsourcing Time Management

New Product Development International Sales Training/Motivating

Strategic Planning Dealer Network Sales Oral/Written Communications

Business Development OEM/Private Label Development Presentation Skills

Career Achievements:

• Developed New Product Development Campaigns: Analyzed existing core products/market trends;

identified new market opportunities; prepared, presented and received approval for capital funds. Results:

Successfully launched 15 new products in 24 months; new products increased sales by 36%/ $2,000,000 million

dollars and overall gross margins from 41.2% to 51.3%

• Built Product Branding: Lead brand strategy development fueled by consumer insights, category

trends, and brand equities in recognition to both larger markets and direct consumers outside the traditional

markets. Results: Established a recognized product brand name in global market

• Identified New Business Segments: Identify new markets; developed specific campaigns for new

product development to include position, pricing, product and profit. Result: Increase sales in new markets by

28%

• Global/Domestic Product Launches: M anaged 15 successful new product launches for

Domestic/International markets R esults: I ncrease in sales by 36%/ $2,000,000 million dollars

• Implemented/Managed a successful Domestic and International Outsourcing Network : Indentified

global opportunities in North America, South East Asia, South America and Mexico; reduced product

development start up t ime from 18 months to 4 months; eliminated initial start up for tooling.

R esults: created saving 1.3 million dollars of capitalization cost dropping to bottom line; brought

company into a global presence; reduced costs by 32%; increase profits by 18%

• Developed Technical/Sales Corporate T raining Program : Created a new training platform

for field training of the sales force including product launches, sustaining training for existing products,

customer training, presentation programs, technical seminars for industry associations, organizations supporting

both US and global markets. Results: doubled customer service response time for product and

technical questions and issues.

• Secured OEM/Private Label Campaigns: Directed and managed the market search to

i dentify key prospects in new markets; developed specific campaigns to include packaging and

p roduct design, negotiated pricing for multi year contracts . Results: i ncrease sales in non-

t raditional markets by 39%, approximately $3,250,000

P rofessional Experience:

Wells-Corp-Health Care Houston, TX

P resent

Consultant

Contract work for Product Development, Sales Management and Training.

Dentsply- Health Care Sarasota, Florida 2007- 2009

Western Regional Sales

Responsible for direct sales and t raining in 23 states, selling to Large Group Practices,

O rthodontists, Cosmetic Dentist, Government and Universities. Product Group specialist

Geneses-I ndustrial Safety Dallas, Texas 2002-

2007

Gulf State Regional Sales Manager

Responsible for sales and marketing in the Gulf State region. Job duties included direct

selling, distribution management, participation in t rade show and informational

seminars.

Aearo Company-I ndustrial Safety I ndianapolis, I N 1999-2002

Western Regional Sales Manager

M anaged 9 direct reports in the western region with sales of $17,000,000; operating

w ithin a $1,100,000 budget. Responsible for the implementation of the: corporate

s trategies; sales goals; budgets, and profit margins within the region .

Encon Safety I nc-I ndustr ial Safety Houston, Texas 1988-

1999

Business Unit Di rector

Responsible for $8,000,000 dollars of domestic/international sales and operations for

several business uni ts. Responsible for the planning and implementation of the sales,

marketing, business plans, along with operational projects that supported the corporate

objectives for volume, revenue and profits.

E ncon Safety- I ndustrial Safety

Sr. Brand/Product Manager

M anaged the assigned product group, within the business unit, to full coordinate and

lead the product development, production scheduling, promotional activities and

technical t raining for the life cycle of each project within the business unit’s initiatives

and objectives.

American Optical-I ndustrial Safety Southbridge, MA 1986-

1988

D istributor Account Manager

Responsible for meeting the sales and profit objectives for the district th rough industrial

safety distribution channels, OEM and target accounts.

S.C Johnson & Sons I nc Racine, WI 1978-1986

D istrict Sales M anager

Responsible for meeting the sales and profit objectives for the district th rough industrial

safety distribution channels, OEM and target accounts

Education : Business Administration Johnson County College Overland Park,

K ansas

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