Sales Customer Service

Fred B. Lederman

? ** Golden Scroll Circle, The Woodlands, TX 77382 ?

? 281-***-**** ? ****@******************.*** ?

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V C-level executive with restructuring consulting and hands-on

operations, finance, marketing, sales, strategic planning and

divestitures at technology and manufacturing companies.

V Experience with distressed, start-up, turnaround and fast growth

companies.

V A demonstrated record of P&L success across diverse sectors.

V Strong due diligence forensic analyses, acquisition integration and

divestiture experience.

V Accomplished at establishing financial and operational benchmarking

that has fixed, re-margined and grown revenue for clients and

businesses.

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Solutions driven, profit oriented leader with vision, experience and

business acumen to identify investment opportunities, establish solid

financial and metric systems for portfolio companies, and, then move beyond

financial statements to formulate cost effective strategies that overcome

potential shortfalls, fully utilize resources and maximize ROI. A skilled

negotiator dedicated to building positive, mutually respectful

relationships with clients, associates, investors and other stakeholders

which facilitates corporate growth.

Hands-on experience in diverse leadership positions that has earned

progressive responsibility for all aspects of managing manufacturing,

business development, purchasing, marketing and financial restructuring.

Skilled at managing cross-functional teams and implementing workflow

processes which improve productivity.

Reputation as a "rainmaker" and "troubleshooter" supported by over 20 years

of consistently successful executive level management experience with

companies ranging from entrepreneurial ventures to multi-national

corporations. Valuable network of industry contacts along with a sound

knowledge of the latest business trends, especially in these difficult

economic times.

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PROFESSIONAL EXPERIENCE:

Tourbillon Ventures, LLC, The Woodlands, TX

Managing Director & President- (October, 2003 to Present)

Established this management consulting firm to assist private equity

investors, business owners, Boards and public company CEOs improve

their business services, retail, database, direct marketing, Internet,

for-profit education businesses or portfolio companies to maximize

return on investment.

Experience in business analytics, financial restructuring, working

with banks and creditors, forensic analyses of operating systems and

P&L statements.

Specific operations, sales, marketing strategic planning, finance,

acquisition and divestiture experience in retail, manufacturing, and

not-for-profit organizations. Completed over 50 assignments and

transactions for companies with $7 to $300 million in annual revenue.

AdPlex-Rhodes, Houston, TX

Executive Vice President & Managing Director- (November, 2003 to December,

2004)

Challenge: Provide direction, leadership and focus to the company's

Software/IT Development and Applications, Client

Marketing, Research, Ad Production and Digital Print

business units that were part of a distressed "roll-up"

engineered by a private equity investor. Initial tasks

were to consolidate and restructure operations, reduce

expenses to meet bank covenants, identify new market

opportunities, upgrade the sales organization, expand

product and service offering and maximize profitability

by developing an enterprise-wide metrics system to track

all aspects of internal services that drive the business.

Fred B. Lederman

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AdPlex-Rhodes, Houston, TX (continued)

Responsibility: Senior management responsibility for strategic

planning, operations, marketing, sales, technology and

new product development. Full P&L responsibility.

. Within the first six months in the position reduced expenses by

15%; established a strategic plan for growth and improved

profitability; identified new markets and clients; and developed

three new products. Record EBITDA performance for Division

achieved by two of the three SBU's. The Division increased 2004

EBITDA performance by more than 35% over FY2003.

FOCUS Direct, Inc., San Antonio, TX

President & CEO- (March, 1996 to October, 2003)

Challenge: To lead a financially unstable organization through an

aggressive turnaround, market repositioning, product and

client service expansion and business process

reengineering initiative to restore profitability.

Develop a strategic plan to dramatically build the

business through organic growth and acquisitions.

Responsibility: Senior management responsibility for strategic

planning, operations, marketing, sales, IT market

research, finance, manufacturing technology,

administration, human resources, new product development

and outsourcing.

Full P&L responsibility. Reported to the Board of Directors.

. Implemented aggressive cost savings initiatives including the

consolidation of staffing; improved material tracking;

negotiated new supplier contracts; established a flat line of

direct reports to speed up decisions and reaction to client

requirements which restored positive cash flow and grew

profitability 39% within six months.

. Worked with agencies and B2C marketers in developing licensing

and promotional programs to match the market and client needs

while developing an Internet service to provide "back office"

management and fulfillment for clients like Ralston Purina and

Duracell.

. Acquired three companies that expanded revenues by 56% and

profitability by 213%.

. Grew FY1996 revenue from $10 million to an FY 2000 run rate of

$72 million.

. Sold the DataMark Division in June, 2000 to an investor for a

240% capital gain.

. Recognized as one of the top 50 direct mail companies by the

Printing Impressions.

. Sold company in August, 2003.

ADVO, Inc., Windsor, CT

Vice President- Strategic Initiatives- (March, 1990 to March, 1996)

Challenge: To accelerate the growth and turnaround of the nation's

largest direct mail marketing company, a $1.1 billion

NYSE fast growth enterprise positioned as the preeminent

"one stop" provider of micromarketing and database

services.

Responsibility: P&L responsibility for the company's $40 million

transportation and tabloid print

divisions; senior management responsibility for the

internal departments that managed over $145 million in

purchased goods and services for solo mail, national

print programs, desktop publishing and non-

traditional/new technology product development. Reported

to the EVP/CFO.

. Managed print production growth of $107 million from 1992

through 1995.

. Developed two patented database products generating $5.2 million

in sales at 43.6% GP.

. Developed direct marketing mail programs and promotions for

national retail clients such as Pizza Hut, Jiffy Lube, Talbots,

Home Depot and others.

Fred B. Lederman

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Dittler Brothers, Inc., Atlanta, GA

Executive Vice President- Sales & Marketing- Dittler Brothers, Inc.

(August, 1984 to March, 1990)

Challenge: To accelerate the sales growth of a specialty printer and

promotion company through new agency relationships, new

products and expand the sales force.

Responsibility: Responsibility for the company's $80 million in

revenue and customer service. Reported to the President.

. Developed consumer licensing promotions for McDonald's with

their MonopolyTM game and tie-in promotions with movies and

sports stars.

. Worked with the agencies for Coca-Cola, Home Depot and other

retailers on licensed products, promotions and instant win

scratch-off games.

Education

Boston University, Boston, MA- BS Communications. Dean's List/Honors

Graduate

Union College, Schenectady, NY- Masters course work in Industrial

Automation

Georgia Military Institute, Milledgeville, GA- 2Lt. with Honors in

Leadership & Infantry Tactics

External Business & Community Service Affiliations

Kingfish Group, Advisor, San Mateo, CA (2008 to Present)

Guidepoint Global Advisors, Consultant, New York, NY (2008 to Present)

Gerson Lehrman Group Media Council, Austin, TX (2006 to Present)

ComVest Partners, Advisor, West Palm Beach, FL (2006 to Present)

FOCUS Direct, LLC, Board Member, San Antonio, TX (2003 to 2005)

Performance Marketing Associates, Board Member, Houston, TX (1991 to

Present)

United Way San Antonio- Tejas Society Member (1996) and Bexar Society

Member (1997 to 2004)

Big Brothers/Big Sisters, Board Member, San Antonio, TX (2002-2003)

Metro Label, Inc., Board Member, Dallas, TX (1998-2001)

Governor Street Bagels, Board Member, Seattle, WA (1994-1999)

United Way Hartford Area - Section Chairman (1994) and Division

Chairman (1995)

Door to Door, Inc., Secretary, Treasurer & Board Member, Grand Rapids,

MI (1993-1995)

Speaker at various industry meetings including at Fulcrum Information

Services' Database & Direct

Marketing Industry M&A Forum on "Conducting Bulletproof Due Diligence"

and The United States

Postal Service's Southwest Conference on "The Critical Partnership of

Mail Manufacturers and The

USPS To Improve Productivity & Profitability".

Guest columnist (January, 2007) in "Business Common Sense" by Denny

Hatch, an e-newsletter to the direct marketing industry.

Personal:

Honorable discharge- US Army, 2Lt. Who's Who in Advertising (1989 to

Present). Hobbies include hiking, tennis, reading, numismatics,

historical research and horology.

Partial List of Transactions & Advisory Clients

Avista Capital Partners, New York, NY FOCUS Direct, San

Antonio, TX

Bain & Co., New York, NY Flinn Asset Management,

Greenwich, CT

BioCom, Houston, TX General Envelope &

Lithography, St. Louis, MO

Boston Consulting Group, Washington, DC Gerson Lehrman Group, Austin,

TX

Citigroup Venture Capital Partners, New York, NY OSG Billing Services,

Englewood, NJ

ComVest Partners, West Palm Beach, FL Kingfish Group, San Mateo, CA

Creative Mailing & Marketing, Inc., Carson, CA Mid Coast Press,

Columbia, MD

Creative Print & Mailing, Tulsa, OK OSG Billing Services,

Englewood, NJ

DataMark Systems, Salt Lake City, UT Shelton PreSort, San

Antonio, TX

doodad, Inc., Atlanta, GA SourceCorp, Inc., Dallas, TX

FALA Direct Marketing, Melville, NY

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