Alexi Smith, MBA

904-***-**** abmgjh@r.postjobfree.com

QUALITIES: Dedicated, Resourceful, Creative, Analytical, Open-minded, Hard-

working

EDUCATION

University of North Florida-Master of Business Administration

Graduated May 2007

-Study Abroad to China with UNF Marketing professor

University of Florida-Bachelor of Science

Graduated April 2004

-Minor in Business Administration

MARKETING RELATED EXPERIENCE

Packaging Development Engineer-Colomer USA July 2007 -

Current

- Carried out marketing plan to re-brand all CND products including:

launching and re-launching100+ Spa and Scentsations SKUs, implementing

all changes to primary and secondary packaging, analyzing COGs,

working with R&D to determine proper packaging for products with

formulation changes, and assisting in the management of new artwork

phase-ins

- Supported Marketing for Cr me of Nature with Argan Styling launch

including: determining primary packaging, partnering with R&D for

compatibility and packaging of new formulas, managing color matching

of packaging closures with multiple manufactures to achieve product

line consistency, attending press proofs for new labels with Graphic

Designer, and providing support to Sales team

- Managed over 100 different projects of varying complexity from

multiple brands at one time using project management system

- Provided technical support to all Colomer brands including special

promotions

- Developed strong relationships with component suppliers (hard and

soft components)

Business Analyst-Mayors Office, Jacksonville FL Jan

2006 - July 2007

- Assisted in the planning of the annual budget and deciding on the

allocation of funds

- Identified areas of unnecessary expenditures and analyzed areas to

increase revenue

Packaging & Marketing Development-Vistakon, Johnson & Johnson Apr

2004 - Feb 2005

- Developed a promotional product package for contact lenses

- Re-designed cartons for Acuvue brand contact lenses

- Worked with Marketing to develop new packaging ideas for Acuvue Colors

product line

Senior Sales Associate-Express May

2000 - Aug 2001

- Responsible for Merchandising, floor re-sets, displaying Marketing

materials per corporate requests

- Created daily reports on sales trends and projections and presented to

management

- Responsible for meeting monthly sales quotas, increased credit account

openings by 30%.

COMPUTER SKILLS, TRAINING & CERTIFICATIONS

Proficient in Microsoft Office Suite (Word, Access, PowerPoint and Excel),

HP and IBM systems: for inventory and material management

The Art of Negotiating - The Negotiation Institute

Cost of Goods Training

Financial Management for Non-Finance Managers

Member of the IOPP - International Organization of Packaging Professional

Trade Shows: HBA Show 2007 & 2008; Pack Expo 2005; Premi re Beauty Show

INTERESTS

Family and friends, travelling, learning about different cultures, dance,

yoga, running and photography

Contact this candidate