Sales Manager
Resume:
Brian L. Smith
Hanover Park, Illinois 60133
Home: 630-***-**** Cell: 630-***-****
abmfie@r.postjobfree.com
Experienced leader with demonstrated accomplishments and deep expertise
across a full range of marketing and sales disciplines.
SELECTED ACCOMPLISHMENTS
. Handled multi-company marketing and advertising programs at Chicago
Decal
. Designed and developed program to open new markets for Chicago Decal
. Responsible for e-commerce program for 2,000+ sku's at Green Goat
. Expanded from web to brick and mortar through acquisition at Green Goat
. Successfully managed three product lines with strong margins at
Labelmaster
. Responsible for catalog and web presentation of over 5,500 sku's at
Labelmaster
. Increased custom label revenue over 115% at Labelmaster
. Managed product cycle from cradle to grave at Labelmaster
. Worked closely with sales on client quotes and presentations at
Labelmaster
. Successfully managed Regional and National training programs at Smith
System
. Exceeded sales goals by 15% at Smith System
. Responsible for all trade shows and developed pre/post show mailings at
PMD
PROFESSIONAL EXPERIENCE
Product Development Manager; Chicago Decal Company, Burr Ridge, Illinois
(06/2009 - Present)
Printer of the Durable Graphics, In-Mold Decoration and Product
Identification
Marketing and Product Development for Chicago Decal and GB Frank
International. Brought in to upgrade e-commerce program and expand into
new markets. Analyzed existing web presence and formulated a plan for
optimizing and promoting multiple sites. Directed redesign of multiple
web sites. Designed new catalog, selected product mix and marketing
programs to accomplish goals. Worked closely with agencies on SEO and
SEM programs. Implemented changes to improve organic rankings.
Analyzed all web traffic and ROI of marketing dollars. Responsible for
advertising programs.
Business Manager; Green Goat Discounts, Hanover Park, Illinois (03/2007 -
05/2009)
E-commerce and Retail Operations
Ran successful online e-commerce store with over 2,500 sku's.
Maintained seller relationships and listings with Amazon, Barnes and
Noble, Alibris and other top selling consumer web sites. Expanded
operation through acquisition of brick and mortar coffee shop operation.
Rebranded retail operation to feature organic, gluten-free and all
natural products in addition to books and dvd's. Responsible for all
product mix, pricing, competitive analysis and inventory control. In
charge of SEM and retail marketing programs. Vendor management on
supply, delivery and cost issues. Active in the community to develop
business. Responsible for hiring, scheduling and training employees.
Product Manager; Labelmaster, Chicago, Illinois (03/1999 - 03/2007)
Leading Regulatory Compliance Products Supplier to the Hazmat Industry
Acted as the internal and external champion for the following product
lines: Labels, Forms, Custom Labels and Placards. Increased custom label
revenue over 115%. Developed pricing and margin strategies in
accordance with corporate goals. Responsible for product from cradle to
grave. Worked with customers to define requirements for solution based
sales programs. Defined the product vision, and worked closely with
sales, marketing and support to ensure revenue and customer satisfaction
goals were met. Conducted product/sales training for all new products
and programs. Proven ability to influence cross-functional teams
without formal authority. Worked closely with web team for maximum e-
commerce results. Reviewed criteria for tradeshow participation,
pre/post show marketing, attended and worked multiple tradeshows.
Maintained strong vendor relations for new and existing products.
Brian L. Smith - Page 2 of 2
Midwest Regional Sales Manager; Smith System Safety Training, Arlington,
Texas (06/1996 - 12/1998)
The Nation's Oldest Safety Training Company Serving the Transportation
Industry
Responsible for all sales and training in 6 state area. Exceeded sales
goals by 15%. Sold training and safety services, media, software and
web based programs. Ran Midwest Regional operations. Sold, coordinated
and monitored several national training programs. Personally conducted
on-site monthly training. Interviewed, hired and scheduled trainers for
the Chicago region. Responsible for several trade shows.
Software Sales Manager; Profit Management Development, Barrington, Illinois
(11/1991 - 10/1994)
Industry Leader in Operations, Software Consulting to the Food and
Beverage Industry
Developed System Consulting Division. Maintained personal sales
responsibilities and exceeded goals by 10%. Executive level sales
presentations. Conducted feasibility studies for clients to generate
project work. Designed all marketing materials including brochures,
multi-media materials and proposals. Responsible for all budgets,
pre/post show marketing and personnel for 5-7 trade shows a year. Wrote
company newsletter sent out quarterly to all customers. Trained all
staff in regard to marketing and sales programs.
EDUCATION
B.B.A. Industrial Relations and Human Resources, The University of Iowa,
Iowa City, Iowa
ADDITIONAL TRAINING
Qualified Safety Sales Professional (QSSP) - 4 CEU, Safety Equipment
Distributors Association
Successful Product Management - 1.8 CEU, American Management Association
49CFR/IATA Transportation of Dangerous Goods Training - DGI Training
Center
International Maritime Dangerous Goods (IMDG) Training - Shipmate
COMMUNITY INVOLVEMENT
Cub Scout Pack 12, Bartlett, Illinois - Den Leader, Outings Chairman and
Pinewood Derby Coordinator
Hanover Park Sailfish Swim Team, Hanover Park, Illinois - Publicity
Director and Head Timer
Hawk Hollow Elementary School, Bartlett, Illinois - Classroom Reading
Volunteer, PTH/Activities Volunteer
References Available Upon Request
Contact this candidate