Sales Manager

THOMAS H. ANDREWS

SUMMARY OF QUALIFICATIONS

Marketing professional, with multiple industry knowledge and experience,

providing increased profits of 10% or $5MM in sales to discount chains

while creating one of the most profitable departments for the discount

customer. Key areas of expertise:

Strategic marketing plans Budget management

New product research & development Advertising & promotion

programs

Customer specific programs Pricing & product margins

Cross-functional team leadership Sales & customer analysis

Web site development

PROFESSIONAL EXPERIENCE

Acosta Marketing Memphis, TN

2010

Represent Fortune 500 and other companies at retail selling in new

products, displays and ensuring products are available on-shelf.

Shelby County Schools Memphis, TN

2009

Substitute Teacher - teaching various subject to elementary & middle school

children in the absence of the primary teacher

International Paper Company Memphis, TN

1998 - 2008

Global manufacturer and marketer of paper and packaging products with

annual sales of $24.8 Billion.

Customer Marketing Manager (2004-2008)

Identify and execute marketing initiatives for key customers including

strategic analysis, advertising, collateral, and merchandising material and

develop objectives and goals.

. Increased branded paper awareness and sales by $300,000 through the

development of distributor and catalog program and product/sales

materials

. Increasing profits to 30% from 25% through the development of branded

paper merchandising program at discount chains

. Transitioned 20 food and drug retail accounts to a new distributor,

creating new products and a $20MM business while establishing procedures,

pricing, products offered and promotions

Marketing Services Manager (2000-2004)

Identified and implemented marketing initiatives including branding

compliance, print advertising, promotions, marketing materials, trade shows

and web site development

. Managed a $64.7MM advertising & promotion budget within plan and a

department of five people

. Increased brand awareness by 30% through advertising campaigns for three

brands

. Developed marketing plan for specialty papers to include the rights to

the Crayola brand and the development of Crayola stickers and other

specialty papers

Developed or enhanced six different brand web sites incorporating brochure

ware, e-commerce, clubs and other features including email promotions and

affiliations which increased the number of unique users and retained

existing users by over 40%

Thomas H. Andrews

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Marketing/Promotion Manager at Union Camp Paper Norfolk, VA (1998-2000)

Purchase by International Paper

in Jan. 1999.

. Created marketing plans & programs for a line of recycled printing

paper (Great White) for major retail outlets and commercial

distributors resulting in multi-million dollar revenue stream

Andrews Marketing Atlanta, GA

1990 - 1992 Independent marketing

consultant to small businesses in the Atlanta area

Marketing Consultant

Developed strategic marketing plans, brand positioning, direct mail

campaign, promotion planning and implementation, media and contract

negotiations;

. Increased revenue at one account by 22% through repositioning and

business development

Edwards Baking Co. Atlanta, GA

1986 - 1989

Producer & marketer of frozen desserts in the Southeast U.S. with annual

sales of $30MM. Purchased by Schwan's Consumer Products

Marketing Manager

Managed of $20MM frozen pie brand including strategic planning, budgeting,

forecasting, promotions, advertising, market research, new product

development, packaging and development of two people

. Led development of new line of frozen single-serve pie, increasing

sales by 20%

Education

Masters of Business Administration - Northern Illinois University DeKalb,

IL

BS Marketing - Northern Illinois University DeKalb, IL

Professional Development

Account Specific Marketing - Institute of International Research

Effective Communications - University of Minnesota

Integrated Marketing - PMAA

Marketing and Strategic Planning - Wake Forest University

Team Effectiveness - IP

Project and change management - IP

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