Manager Marketing

JENNIFER L. DARGA

**** ********* *****, ***** **, Ypsilanti, MI, 48197, 773-***-****,

abmfbz@r.postjobfree.com

EXPERIENCE

Through my past and present work experience, I have gained the following

universal work strengths:

. Ability to work well independently, as well as cooperatively in a team

. Dedication and commitment- go beyond basics to achieve excellence in

results

. Expertise in prioritizing and effectively handling multiple

responsibilities

. Strong human relations abilities in relating to, communicating easily

with, and working with people of diverse backgrounds

. Flexibility and adaptability

WORK EXPERIENCE

Darga Group LLC, Chicago, IL Nov.

2006-Present

Owner

IMG Live: NCAA Men's Final Four Community Events Manager

. Develop community based initiatives with NCAA Men's Final Four

integration

. Develop communication campaign and executing successful community

implementation

. Coordinate special events and activities as needed including

preparation of timelines, budgets, etc.

. Oversee project management details for campaigns and events

. Aid in talent and sponsorship initiatives in conjunction with 2010

Bracket Town events

OmPass

. Develop company strategy and business objectives

. Design brand awareness campaign and initiate third party relationships

in the fitness community

. Create Corporate Health Fairs to promote fitness, health and

sustainability

lululemon Athletica

. Educate Chicagoland key demographic regarding the features, benefits,

and function of product

. Development of community relation programs supporting Lululemon

culture/product with key fitness representatives (instructors,

educators, spokespersons)

mktg partners; Nike

. Oversee development and activation of the Nike Ball or Fall 3on3

Basketball Tournament

. Execute on-site event management and marketing initiatives

(print/TV/radio/online/viral)

. Manage mobile tour supporting Nike tournament with Chicago Park

District integration

Six Degrees, Inc; Spider-Man 3 Videogame Launch Event

. Retained by Six Degrees, Inc. as an Assistant Producer for the launch

of the Spider-Man 3 videogame.

. Managed event development, client services and execution operations,

creating concept, sourcing vendors and supervising all on-site

execution and pre and post production.

Converse; WADE Apparel and Shoe Launch Event

. Contracted by Converse to serve as brand team member directly

responsible for media and PR management surrounding red carpet

activity.

Octagon North America, Chicago, IL

Account Manager; Allstate Account April 2008-

February 2008

. College Football and Racing national sponsorship platforms management

. Responsible for client communications, planning, execution, analysis

and client relationship management

. Oversee the development and implementation of the operational and

tactical sponsorship marketing activation platforms

. Spearhead additional Allstate programming and business unit projects

. Manage Chicago Octagon office

. Support internal communications with Allstate partner agency, industry

contacts and numerous third party vendors

Paragon Marketing Group LLC, Skokie, IL

Supervisor; Intercontinental Group of Hotels/National City Bank Accounts

June 2006-Nov. 2006

. Develop and activate the Holiday Inn account relationship with Major

League Baseball and future/current third party relationships

. Oversee and manage client communications, cultivating relationships

across all channels, including day to day contact and account team

communication

. Evaluate and negotiate relationships with sponsorship properties

including celebrity talent

. Initiate research and construct strategic recommendations

. Augment and manage relations with all sponsorship properties

. Participate in preparation and establishing budget, and assist in

budget management

. Manage, motivate, and evaluate account members for career progression

and leadership training

Velocity Sports and Entertainment, Norwalk, CT (based in Chicago, IL)

Account Manager; Cingular Wireless Account June

2005-June 2006

. Provide strategic direction, substantiate approach, and implement

effective sponsorship partnerships for Cingular Wireless National and

Local markets

. Display strong organization and communication skills through

simultaneous interface with media, public relations, and event

management partners

. Provide exceptional client service skills, strategic thinking, and

program execution for Cingular Wireless on national and local

platforms

. Management of sponsorship proposals, negotiation, and brand

integration with numerous sports and entertainment properties within

NCAA, NFL, NBA, MLB, NHL, American Idol, Country/Rock artists, and

current and retired athletes and coaches

. Track and evaluate promotions and event programs against marketing

tools' effectiveness and efficiency to determine clients' return on

investment

. Research and formulate new sponsorship portfolio opportunities for

local market integration

Supervise and develop career growth and advancement of designated account

staff members

GMR*Works, General Motors Sponsorship and Promotions Agency, Naperville,

IL

Chevrolet Supervisor Jan. 2001-

June 2005

. Supervise Managers/Coordinator and aid in individuals' career

progression and growth in the Company

. Present, create, and manage experiential marketing opportunities for

Local Marketing Dealer groups

. Evaluate, negotiate, and develop sponsorship and marketing

opportunities for Chevrolet involving

NBA, NFL, Sports Shows, State Fairs, 2002 Olympics and grass roots

properties through affinity

marketing and media integration

. Organize on-site promotions with communication from outside vendors

and promoters

. Develop and coordinate implementation of TV/Radio/Print Creative with

media outlet and agencies

. Create and employ marketing strategies to create awareness of product

. Update and manage multi million dollar budget for account

implementation

Minor League Baseball Lansing Lugnuts, Lansing, MI

Sponsorship Service Representative

Feb. 2000-Oct.2000

. Implement company strategies and objectives while managing multiple

sponsorship accounts

. Direct sponsorship events based on account stipulations

Michigan State University Marketing and Promotions Department, East

Lansing, MI

Promotions Manager Feb. 1997-

Feb.2000

. Plan and execute promotional strategies for Women's Volleyball and

Basketball programs

. Direct the development and execution of community relations programs

. Supervise and delegate projects to student interns in marketing and

promotions area

Detroit Pistons Community Relations Department, Auburn Hills, MI

Community Relations Intern

Summer 1999

. Design and implement literacy program for Detroit inner city youth

. Communicate with and direct community action groups

. Design and organize pre-season strategies for players

EDUCATION

TRANSFER CREDITS, NURSING Sept. 2009

Washtenaw Community College, Ann Arbor, MI

Cognate: Nursing Current GPA: 3.8/4.0

MASTERS OF SCIENCE IN ATHLETIC ADMINISTRATION Dec. 1999

Michigan State University, East Lansing, MI

BACHELOR OF SCIENCE IN PHYSICAL EDUCATION May 1998

AND EXERCISE SCIENCE

Michigan State University, East Lansing, MI

Cognate: Athletic Administration GPA: 3.0/4.0

Emphasis: Business Significant Class: Leadership Training

ATHLETIC EXPERIENCE

Member, Michigan State University Division I Field Hockey Team

Aug. 1994 - Dec. 1999

Scholarship Athlete/Leadership Group Captain/Student-Athlete Mentor

COMMUNITY SERVICE/ORGANIZATIONS/CERTIFICATION

Varsity Head Coach, Skyline High School Field Hockey (May 2009-Present)

Adult/Child Sports Specific CPR/AED Certified (exp. August 2010/2012)

Volunteer, University of Michigan: Mott Children's Hospital (November 2009-

Present)

Vice President, SportsDivas Inc. (May 2008-May 2009)

Treasurer, Women in Sports and Events (May 2006-May 2009)

Volunteer, United States Olympic Committee (October 2007- May 2009)

Team in Training, Lymphoma and Leukemia Society (2003-2006)

Mercy Home for Boys and Girls- Chicago Chapter (March 2003)

Make-a-Wish Foundation (Winter Olympics 2002)

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