Dwayne N. Callis
**** ****** ******** ( West Point, Virginia 23181 (
******.******@*****.*** ( 804-***-****
Seasoned professional with 25 years of award winning sales experience,
coupled with a strong understanding of market analysis, positioning, and
problem solving
SUMMARY OF QUALIFICATIONS
. 25 YEARS OF OVERALL BUSINESS TO BUSINESS EXPERIENCE SERVING IN CAPACITIES
SUCH AS ACCOUNT MANAGER, BUSINESS DEVELOPMENT CONSULTANT, AND MARKETING
AND SALES MANAGEMENT
. Strong understanding of market research
. Expert at creating business plans for new products in keeping with
current business and marketing models
. Verifiable track record of generating increased product revenue and
introduction of new products
. Experienced in developing new accounts through lead generation and
extensive company research
. Recently completed Masters Certification in Internet Marketing from
University of San Francisco.
. Currently involved in sale of Internships.com at a significant profit to
stakeholders.
Professional Experience
SALES AND MARKETING MANAGER JANUARY 2006-OCT. 2009
Internships.com Richmond, Virginia
Largest database of Internships on the Internet
. Defined key customer requirements and developed comprehensive marketing
plan to establish brand, market position, and revenue.
. Created a database of over 7200 business contact leads and 75,000 student
leads for sales and marketing opportunities
. Planned, created' and implemented monthly newsletter. Currently have over
50,000 subscribers with an open rate of over 20%, bounce rate less than
.2%, opt out rate less than .1%
. Implemented affiliate marketing program- company's leading revenue
generator
. Initiated Social media campaign to increase brand awareness
. Website traffic for 1st Q 2009 shows increase of 31% over 1st Q 2008.
Pages viewed up 44% and time on site up 25%
. Initiated SEO and SEM plans
. Company was recently sold at a significant profit for shareholders.
Business Development consultant May 2005-December 2005
Dominion packaging Richmond, Virginia
A folding carton packaging company focused on developing cartons for the
tobacco industry
. Created initial sales and marketing plan for start-up gravure packaging
plant
. Generated over $500K in sales in a span of 4 months and established
business relationships that had potential for the company to develop an
estimated $10M in 12 months
. Generated a Request For Proposal presentation to garner the Philip Morris
account graded as best in class vs. largest packaging companies in the
world
. Established contacts in South America through extensive research and
pitching sales plans to various cigarette manufacturers
Southeast Marketing & Sales Manager April 2004-April 2005
Simkins Industries Ridgefield, New Jersey
A family owned packaging company with over 100 years experience providing
manufacturing and packaging services to clients
. Developed 6 new accounts within the Southeast territory (Virginia to
Florida) and generated over $1 million in new business in 1 year
Account Manager September 1993-April 2004
Smurfit-stone container corporation Philadelphia, Pennsylvania
North America's premier packaging company and largest paper recyclers with
over $7B in sales
. Developed and managed the Southeast coated recyclable boxboard market and
utilized strategic planning and expert analysis of market trends,
customer needs, and competitors
. Managed folding carton and laminated sales to targeted accounts.
. Managed and developed the marketing and sales of all downgraded, damaged,
or defective products.
. Won Smurfit sales award in 1994, 1995, 1996, 1998, 2001, 2002, and 2003;
and received Sales Person of the year in 1998
. Integral member of specific problem project teams including: mill
communications, mill quality, and sales process teams.
. Received training certificates through outside consultants in: value-
added selling, "spin" selling, supply chain management, quality customer
partnerships, manufacturing for continuous improvement, advanced "MFCI",
offset lithography, rotogravure printing, flexography, die-cutting,
systematic problem solving, and paperboard knowledge.
Additional EXPERIENCE
. MILL MARKETING MANAGER, KIEFFER PAPER MILLS, BROWNSTOWN, INDIANA
. Account Manager, Halifax Paper Board, Roanoke Rapids, North Carolina
. Agent, Northwestern Mutual Life, Richmond, Virginia
Education
BACHELOR OF ARTS-ECONOMICS
Hampden-Sydney COllege Hampden-Sydney, Virginia
MASTERS CERTIFICATION- INTERNET MARKETING
UNIVERSITY OF SAN FRANCISCO
San Francisco, California
PERSONAL
. Interest include Family (wife and 2 kids), golf, real estate investing,
and community service (Planning Commissioner and Board member of local
country club).