Sales Manager
Resume:
Charles M. Brush ( *** Hopewell Road Downingtown, Pennsylvania
19335
abmf1g@r.postjobfree.com
Senior Manager
Hospitality Industry
General Management ? Venue Management ? Operations
Hospitality Executive motivated by challenge with vast experience in
executing successful hotel turnarounds. Participative, results-focused, and
dynamic leader reflecting 18+ years of progressive leadership experiences
in surpassing financial and service objectives via combination of world-
class service delivery, lean operating methods, renewed marketing
directions. Acknowledged for capacity to deserve, calculate, and react
swiftly to avert conflict and restore workplace harmony. Derive genuine
pleasure from transforming high potential staff into outstanding leaders
that demonstrate creativity critical to financial and operational success.
Flourish in turnaround situations, restoring profits and instituting
essential infrastructure crucial to sustaining prosperity. Expert in market
analysis and hotel positioning, identifying opportunities, implementing
strategies and tactics for accelerated market growth. Acquired adeptness in
coordinating with accounting, operations, marketing and sales. Tireless,
enthusiastic individual. Professional strengths include:
Infrastructure Organization and Policy, Control, and Procedure
Management Implementation
Revenue Generation / Profit Profit and Loss Statement Analysis
Maximization
Personnel Selection and Hiring Staff Training and Development
Market Analysis and Positioning Food and Beverage Developer
Food and Beverage Expert Sales and Marketing Management /
Excellent People Skills Strategy Development
professional experience
Resort General Manager, The Inn at Pocono Manor ( Pocono Manor, PA 2007-
2009
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Directed overall operations of this 238 room, all season Conference Resort
and Spa on the National Historic Register. The 5.5 square mile resort
features 35,000 sq.ft. of flexible meeting space, two 18 hole golf courses
and a variety of outdoor activities. Initiated management structure
reorganization, which led to $350K reduction in annual payroll; thus saving
significant operation costs.
. Instrumental in improving occupancy by 55% as well as Y-T-D occupancy
by 16% while decreasing competitive set by 8.7% (based from Star
Report).
. Impressively identified and invested on new revenue streams that
produced $150K annual revenue, including Rod & Gun Club, Hunting and
Fishing Membership Association, and a golf membership program.
. Developed F&B quality and sales through promoting lavish holiday
buffets and hosting all the major Pocono social events, which brought
45% increase in banquet business and increased wedding bookings from 4
weddings in 2007 to 45 in 2009.
. Cultivated excellent rapport with private cottagers that are part of
The Manor Club, which resulted to acquisition of business
opportunities for Country Club service and private functions bookings
and requests, yielding $100K annual revenue.
General Manager, Crowne Plaza Pittsfield-Berkshires ( Pittsfield, MA
2005-2007
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Revitalized department goals and action strategies for the management team
in order to increase guest scores. Mentored a potential director as well as
hired new sales staff and developed their skills.
. Mentored a potential Director, primarily held responsible for leading
a turnaround project designed to revitalize a failing hotel management
infrastructure; effort resulted to $125K annual payroll saving.
. Designed and opened an English Pub/Comedy Club in the office complex,
increasing liquor revenues by 20%.
. Held accountable for the 20% increase of G.O.P. through the
implementation of cost control systems and the creation of revenue-
generating programs.
. Surpassingly grew sales by $750,000 in room revenue and $350K in food
and beverage sales by coordinating daily revenue meetings with the
executive committee to brainstorm ideas that improved product quality
and intensified sales effort.
. Primary liable for the enhancement of the parking garage revenues by
$150K through upgrading product, sales packaging, and the control
systems.
. Significantly multiplied revenue and occupancy of the office complex
through extensive remodeling and implementation of focused direct
sales efforts.
General Manager, Wyndham Reading Hotel ( Reading, PA 2001-2005
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Dynamically administered the conversion of the hallmark, downtown Reading
Historic Hotel into Wyndham Brand.
. Renewed and reconstructed the hotel restaurant to attract more
customers, increasing revenues by 14%.
. Productively boosted banquet business by 60% through focused proactive
sales, and dramatically improved food and service quality.
. Developed room sales and enhanced G.O.P. by 25% through application of
comprehensive expense control systems and hard-hitting sales.
General Manager, Potomac Hospitality Services ( Washington, D.C.
The Hotel Windsor ( Philadelphia, PA 2000-2001
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Handled and directed operations of a 310-room all suite hotel, in addition
to an Execustay by Marriott Franchise hotel, with 110 apartments
. Extended market share by 12% through intense focused sales.
General Manager, GH Management and The Holiday Inn ( West Chester, PA
1998-2000
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Spearheaded a turnaround project, leveraging strong leadership to implement
corporate structuring and total property renovation.
. Significantly contributed in enhancing room revenue from $1.2M to
$1.9M.
. Maximized the food and beverage revenue by 100% through reorganization
of the entire food and beverage team.
Earlier Career
Regional Food & Beverage Director, GF Management ( Philadelphia, PA
Professor/Chairman, Sales & Marketing Department( Les Roches Hotel
Management School and Bluche/VS, Switzerland
Regional Director of Sales( United Inns ( Dallas, TX
Food Beverage Director ( Hilton Hotel ( Lexington, KY
Restaurant General Manager( Tippecanoe Place ( South Bend, IN
Executive Chef ( Inn of the Four Winds ( Smithville, IN
Education
Associate's Degree in History, Indiana University, Bloomington, IN
Diploma in Hotel Management, Ecole Les Roches, Bluche, Valais, Switzerland
citation
"Best Large Business' Award," Pocono Chamber of Commerce, 2009
Skills
Proficient in Word Processing and Spreadsheets and with working knowledge
in Spanish
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