Sales Manager

Traci Tarquinio

*** ******* ***** **********, ** 15239 412-***-****

*********@*******.***

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Qualifications:

. 13 years experience: buying, marketing, planning, sales strategy,

personnel management and business analysis

. Recognized by superiors as highly self-motivated, strong communication

skills and excellent leadership abilities

. Proven ability to increase sales and maximize profit through Brand

Management, Merchandising and Strategic Planning

Professional Experience:

POLYCONCEPT - LEED'S, Pittsburgh, PA

Senior Merchandising Manager - Global Buying and Planning

2007 - Present

. Increase sales dollars 32% by developing new products and building strong

brand partnerships.

. Manage over $150 million dollars in sales revenue yearly. Reduce costs

by 20%.

. Extensive sales analysis and inventory planning by item to drive

financial growth. Set product segmentation, inventory plans and pricing

strategy.

. Drive $49.6 million in branded products for the corporate channel -

develop product plans for retail partners:

High Sierra, Case Logic, Cutter and Buck, Slazenger, Wenger Swiss Army

and Docker's.

. Manage and develop the U.S. merchandising division and support the

sourcing / merchandising teams in Canada, Europe and China. Overseas

travel to Hong Kong, Shanghai, Amsterdam and Frankfurt.

. Instrumental in the sales and marketing for key clients. Provide sales

analysis, merchandising and pre-sales tools for the top accounts,

increasing sales and product retention by 28% yearly.

Merchandising Manager - Product Development and Marketing

2003 - 2007

. Overseas product sourcing and management of 180+ new SKUS yearly.

. Managed all core categories generating $59 million in soft goods and $36

million in hard goods (2007).

. Built a new business segment from $0 to $6 million in one year with Eco

green products.

. Introduced branded products that captured a new market, driving an

additional $6 million in sales revenue by partnering with well-known

artists and designers.

. Reduced out of stock rate by analyzing inventory turns, monitoring open

to buy, calculating ROI, forecasting and product segmentation of all new

products.

Communications Manager - Sales, Marketing and Product Development

2002 - 2003

. Liaison between Sales, Marketing and Product Development to manage

workflow and communication.

. Created and executed all merchandising, marketing and sales tools to

provide analysis for driving incremental sales.

. Managed the product development process from market research and product

conception through product delivery, inventory control and go-to-market

strategy.

. Mastered and executed on all marketing functions: catalog creation,

layout, photo shoot and website.

. Developed and designed a new tradeshow booth and a new brand identity.

The sales leads tripled in January of 2005 at the largest corporate

tradeshow.

AMERICAN EAGLE OUTFITTERS CORPORATE, Pittsburgh, PA

Marketing Manager - Product Testing & Analysis

1997 - 2002

. Managed workflow and projects between key departments: worked closely

with Marketing, Merchandising, Planning, Finance and Store Operations.

. Met with the Executive team weekly to report sales results and determine

plan of action for future and instantaneous business needs.

. Executed 50 - 75 tests and projects per month by store to provide

statistical analysis on product assortment, pricing and marketing -

increasing the total sales dollars 33% yearly.

Senior Merchandise Analyst - Planning & Allocation

. Maximized the sales and profitability of 650 chain stores by analyzing

sales of each item by store to determine the sales projections and

optimal allocation levels.

. Worked cohesively with Merchandise Planners, Buyers and Marketing

Managers to establish the merchandising strategy.

CONTEMPO CASUALS, Pittsburgh, PA

District Manager 1995 -

1997

. Accountable for $7 million in sales volume.

. Developed 7 high profile chain stores within the district: troubleshoot,

recruited, interviewed and trained all managers and associates.

. Fostered development of 6 associates to management positions in less than

6 months and reduced employee turnover rate from 43% to 10%.

Education:

Bachelor of Science Degree in Business Management and Merchandising,

Indiana University of PA 1995

Skills / Affiliations:

. Proficient in all Microsoft applications and operating systems

. Experienced in sales, marketing, product development, forecast planning,

sourcing, personnel management and event planning

. Extended programs and courses: Penn State University Business Education

credited courses, Development Dimensions International (DDI), Pareto

Organizational Project, Certification from WCCC Leadership

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