COMMUNICATIONS SPECIALIST-MARKETING AND DESIGN SARAH E. BARTOO

*** ******** ***,

Rochester, NY 14626

abmep9@r.postjobfree.com

M 585-***-**** . H

585-***-****

Design/Marketing Communications Specialist for Fortune 500/small business

firms, specializing in development of B2C/B2B products/software. Expertise

in creation, management and QA of commercialization documentation/

marketing collateral/instructional materials/design content; project

management/reporting; and client relationship management for complex

programs having multiple stakeholders, aggressive deadlines, and global

teams.

PROFESSIONAL EXPERIENCE

independent consultant . Contractor, Rochester, NY 2007-2010

Marketing Communications, 10C Technologies, Addison, TX

. Developed B2B website strategy to align with company repositioning

initiative in collaborated with CEO and sales.

. Directed site execution; reviewed/edited site content; and managed

agency relationships, budgets, and schedules.

. Coordinated print and online advertising for product distribution

centers, publications, and tradeshows.

Advertising Campaign Management, Cognitive Marketing, Rochester, NY

. Managed development of multi-media advertising campaigns for principal

client of firm in collaboration with client administration (VPs), media

buyers, and creative directors. Prepared visualizations of campaign

strategies.

. Managed copy/content development/approval processes; ad trafficking

operations; and agency/advertiser billing.

Strategic Planning & Marketing Communications, The Hive Group, Buffalo,

NY

. Initiated competitive research effort and led 2009 Product Strategy

workshop held at Cornell University.

. Authored press releases for new product offerings through interviews

with IT/sales.

Quality Control & Training, Spartan Staffing, Rochester, NY

. QC for Beta testing of Lockheed Martin revolutionary software designed

to analyze 2010 U.S. Census data.

Eastman Kodak Company, Rochester, NY 1991-2007

Design Account Manager, All-In-One Inkjet Program, Corporate Marketing

Organization

Directed integration of Kodak's EasyShare marketing and user experience

design strategy across printer software and AIO program touch points.

Managed client communications, program schedules/budgets, and agency

relationships.

. Ensured compliance with corporate branding and design specifications

across system modules/IT platforms.

. Exceeded design expectations. Attracted attention of parallel program,

resulting in streamlining of R&D activities.

Creative Director, New Media, Corporate Design & Usability, R&D

Organization

Directed creative teams and managed New Media Group commercialization

projects in collaboration with Kodak Japan and U.S. development teams.

Partnered with Business Research to develop/execute VOC studies.

. Developed Kodak's EasyShare design strategy for digital camera product

interfaces, software and packaging.

. Invited facilitator for graduate level workshop at the University of

Industrial Arts Helsinki, Helsinki, Finland.

User Interface Engineer . Graphic Designer, Corporate Design & Usability,

R&D Organization

Developed design specifications, navigation details, and messaging for

product interfaces. Prepared engineering drawings for product graphics,

displays, and labeling. Developed content for user manuals and

instructional materials. Validated design decisions with customers

through usability/preference testing. Conducted benchmarking studies.

. Designed user interface for Kodak's first color LCD digital camera.

Interface received international acclaim for ease of use and

subsequently leveraged into entire camera portfolio having five-year

lifespan.

. Designed control panels/labeling for industry's first copier program to

address needs of blind and visually impaired users. Conducted self-

initiated research/QA testing with the Library of Congress, ABVI, and

local optometrists.

. Designed and developed Kodak's first online, graphical Information

System for Copy Products.

. Team Leader, Design & User Experience Council . Co-authored corporate

Appearance & Usability publication

Industrial Engineer, Facilities Engineering, Management Services Division

Communicated office/laboratory space needs and developed space plans for

Kodak Park Facilities Engineering group.

EDUCATION UNIVERSITY AT BUFFALO,

Cornell University, Ithaca, NY Buffalo, NY

B.S. Design & Environmental Analysis, Product B.S. Industrial Engineering,

and Interior Design Magna Cum Laude

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