Director Sales

MARK ROUSE

c: 818-***-**** e: abmej7@r.postjobfree.com w:

http://web.mac.com/markrouse

WHO I AM

Award winning Creative Director with Brand experience in categories ranging

from automotive to retail and from healthcare to food. A strong leader and

good listener. An Art Director at heart but one who loves to write and

create content for all media channels.

WORK THAT I'M VERY PROUD OF

1. Creative lead on a fully integrated brand building campaign for

Weyerhaeuser that revitalized

the company's image. Once thought of as an old-economy industry

(lumberjacks in plaid shirts)

Weyerhaeuser is now seen as a cutting-edge high-tech company

(scientists with pocket

protectors.) The campaign exceeded goals on all objectives:

. Positive impressions increased 36%.

. Visits to the website increased 39%.

. Click-through rate 60% more efficient than the industry average.

2. Recent work for Nestle Carnation Instant Breakfast Essentials scored off

the charts in ASI

testing with an eye-popping 285 points. (Typically, a good score is

70.) One television

spot generated a record breaking $108 million in sales for the year.

3. Campaign for Artists Against Piracy began the debate over downloading

music online --

a defining moment in copyright protection. The work raised awareness

and was a

lightning rod for the issue. It spearheaded the movement to fee-based

music downloads.

4. New business wins: Weyerhaeuser Corporate, Weyerhaeuser Containerboard

and packaging,

Weyerhaeuser Fine Paper, iLevel, Artists Against Piracy, Phillips

Aviation, Hoyu, HealthNet,

Domtar and Esurance.

SOME RECENT AWARDS

AICP Permanent Collection of MOMA for Artists Against Piracy. Tellys for

Circle K and Public Storage. Effie for Weyerhaeuser "Growing Ideas." Clio

Finalist for National Park Service.

IPG Chairman's Award for new business growth.

BRANDS I'VE CREATED FOR

Weyerhaeuser, Nestle, Intuit, Hormel, Conoco, 76, Phillips 66, Honda,

Albertsons, Callaway Golf, Circle K, Public Storage, Ford, Kaiser

Permanente, ARCO, Daihatsu, Kenwood, K-Swiss, Kinkos, El Torito,

Weinerschnitzel, Calavo Avocado Oil, Bally Total Fitness, and many more.

PLACES I'VE WORKED

BBDO Minneapolis (Creative Director) August 2009 - October 2009

Dailey & Associates (SVP Creative Director) 1996 - 2009

Kovel, Kresser & Partners (Creative Director) 1995 - 1996

Kresser, Stein, Robaire (Associate Creative Director) 1994 - 1995

Kresser / Craig (Art Director / ACD) 1988 - 1994

WHERE I LEARNED

California Institute of the Arts BFA

University of Denver

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