Manager Sales

Leila Lewis

***** ********* ******* #****

Austin, TX 78758

abme6e@r.postjobfree.com

512-***-****

OVERVIEW

Corporate communications professional with experience in:

. Copywriting for Online/Print Media

. Internal and External Communications

. Project Management

. Corporate Messaging

. Press Releases

. Web Content Management

. B-to-B and D-to-C Marketing

. Technology Product Marketing

. Strategic Marketing Planning

. Integrated Marketing

PROFESSIONAL EXPERIENCE

DG FastChannel, Inc., Communications Manager

February 2007-April 2009 (Dallas, TX)

. Developed communications collateral for the nation's largest media

distribution network

. Edited newsletters, user guides, proposals, product bulletins, client

correspondence, data sheets, direct mail and magazine advertisements,

tradeshow materials

. Oversaw development of industry-specific (HD advertising and

broadcasting)Web microsite; worked with cross-functional teams to plan

navigational structure; edited content to populate site pages

. Responsible for SharePoint documentation control for highest priority

initiatives for the company

. Collaborated with C-level executives, product management team, sales and

information technology departments to conceptualize and implement

information dissemination strategies

. Created PowerPoint presentations to support company's exponential growth

and transitions

. Worked with product management team to develop products' value

propositions

. Gained deep knowledge of digital media services and the advertising

competitive landscape

WorldDoc, Inc., Marketing Specialist

May 2006-November 2006 (Las Vegas, NV)

. Interacted with clients to customize marketing plans specific to their

organizations' needs

. Developed marketing campaigns for online health management systems

. Designed segment-specific loyalty programs for a variety of target

audiences

. Tracked and analyzed results of online and print communication campaigns

. Developed corporate business-to-business and direct-to-consumer marketing

collateral

. Grew the company's repertoire of health education pieces for end users in

various formats

. Directed layout and design of promotional materials

. Edited documents for account managers, executives, and sales teams

. Produced shareholder newsletter Net News and quarterly consumer

newsletter

. Wrote press releases, white papers, case study proposals, client letters

. Sent e-mail blasts; tracked click-through rates and site logins; analyzed

results

. Completed projects in a deadline-driven environment with competing

priorities

Texas Medical Association, Publication Manager

September 1999- February 2006 (Austin, TX)

. Managed publications projects from inception to completion

. Contracted with authors and consultants and negotiated royalty payments

. Established content review, editing, and layout guidelines for production

. Formulated test questions and developed curriculum for physician

education courses

. Won IAEM's 2003 Art of the Show award in Brand Design/Development

. Maintained annual conference Web site

. Edited Sneak Preview and OSHA News and Review newsletters

. Directed the creation of ads, flyers, and brochures

. Assisted conference management department in concept development and

brochures

. Received company bonus for educational materials on federal HIPAA

regulations

. Directed creation of APEX award-winning continuing medical education

brochure

. Responsible for generating a quarter of division's revenue via

publication sales

. Consistently met or exceeded yearly revenue goals while adhering to

expense budget

. Interfaced with all levels of staff and outside contacts

Tuerff-Davis EnviroMedia, Intern

February 1999- May 1999 (Austin, TX)

. Conducted internet research and made media calls

. Provided account assistance to agency executives at advertising firm

EDUCATION

University of Texas at Austin

Bachelor of Science, Corporate Communication Studies

. GPA 3.96

. Minors in psychology and sociology

. President's List and University High Honors

PROFESSIONAL DEVELOPMENT and SKILLS

. MS Office: Word, PowerPoint, Excel, Outlook

. Microsoft Sharepoint, Visio

. Adobe Photoshop, InDesign

. Superior written and verbal communication skills

. VP of Administration, International Association of Business Communicators

(2005), Austin Chapter

. Fluency with online social media channels

. Knowledge of SEO and SEM techniques

Contact this candidate