Michael J. Vasko

*** ********* *****

716-***-**** email: abmdyg@r.postjobfree.com

North Tonawanda, NY 14120

SENIOR MARKETING, SALES AND SUPPORT LEADER

Offering over 15 Years Experience in High Tech Service Industries:

Broad Senior Level Sales, Marketing and Customer Support Experience

Managed Business Unit Budgets, Direction and Performance Measures

Implemented Cross-Departmental Initiatives and Process Enhancements

Delivered Short and Long Term Marketing, Sales and Branding Programs

Holding an MBA in Global Management with B.S. in Workforce Education &

Development

DISTRICT SALES MANAGER - INTERNET MARKETING White Directory Publishers.

2008-2010

Responsible for the entire telesales division within White Directory

Publishers, a $120M digital and print advertising company based in

Buffalo, NY.

I created a telesales division from scratch to drive sales of SEO, SEM and

Social Media marketing packages. In creating this new team I wrote and

administered sales policy, developed sales quotas, drafted commission

structures, organized with internal department executives and hired a staff

of 20 multi media sales specialists. The telesales team progressed from

empty offices with no IT infrastructure to an actively selling business

unit within a 2 month time period. My team sells internet marketing, print

marketing and direct mail in a B2B environment.

We overachieved against our sales goal in 2009 by 20%. Our sales dollars

exceeded $1,8M annual.

DIRECTOR - CUSTOMER RELATIONS Zomax, Inc. 2007-2008

Senior staff leader of the Customer Planning and Support (CPS) division

of Zomax, Inc; A $130M manufacturer and distributor of compact discs and

data to include sales, customer service and logistics. Key customers

include: Apple, Dell, McAfee, IBM, Kyocera and H&R Block. Reported

directly to the Chief Sales Officer (CSO).

I directed a customer support division consisting of over 70 associates and

8 managers in 6 separate locations throughout the United States, Canada and

Mexico. The customer support division took sales orders from customers and

managed them through the manufacturing, assembly and shipping processes

based on customer timelines. These division locations operated

independently of each other and were often dysfunctional; resulting in late

shipments and customer satisfaction issues.

I was brought in to reorganize the division and enhance the customer

experience. I accomplished this through implementing organizational level

policies and procedures, unifying sites into a single vision aligned with

corporate objectives and creating a new organization design with better

defined roles and responsibilities.

I was able to reduce my $3.2M operating budget by 20% and continue to

provide improved customer service. The budget savings were in the form of

downsizing, difficult personnel decisions and the new roles and

responsibilities reducing redundancy. We were able to retain our largest

customers as well as acquire new business. This company's customer set has

been recently purchased by a competitor, but most of my implementations,

strategy and sales staff remain.

SENIOR MARKETING CONSULTANT - SENIOR MARKETING MANAGER Verizon 2005-2007

Responsible for marketing initiatives to meet sales goals for all in-

home product segments for ALL of New York State.

I was the program leader for all aspects of local marketing to drive sales

of internet and home phone lines to consumers in NY State. Marketing

tactics included unique offers/promotions, direct mail, newspaper, TV,

online, directory, Valpak, and events sponsorships. I worked with external

agencies to co-develop creative materials and messaging. I owned final

decisions on all marketing pieces as well as their performance.

I managed a marketing budget of $60M annually and was the sole driver of

inbound calls into our sales division. I closely monitored tactic

performance vs. cost and made consistent adjustments to ensure the highest

ROI on our marketing spend.

Internet sales of our DSL product rose 12% during my tenure and I was

consistently achieving 2-2.5% response rate on our direct mail campaigns

targeting over 7 million consumers.

Michael J. Vasko

310 Brentwood Drive

716-***-**** email: abmdyg@r.postjobfree.com

North Tonawanda, NY 14120

SENIOR MARKETING MANAGER, BRAND DEVELOPMENT Ingram Micro Inc. 2001-2005

I served as Senior Manager in a Channel Development role for Ingram

Micro, a Fortune 70 company with over $30 billion in annual sales and

operations in 28 countries.

I managed the recruitment and value story associated with our flagship

customer community (VentureTech Network). Our customers paid an annual fee

to belong to this program and the community as a whole represented over $1B

in annual sales to our organization. My team owned recruitment into this

program as well programs, content and training which created the value to

aid in recruitment. We had 2 annual multi-day seminars as well as 24 local

events throughout North America. I was responsible for the content of

these customer events to include manufacturer engagement, training on

current trends and technologies and end user programs.

During my tenure, attendance at both our annual and regional events

increased by 12%. My final annual convention had an attendance figure that

exceeded 1,000 manufacturers and customers. I personally owned a portion of

the general assembly presentations and have addressed over 1,000 people.

I was also involved in manufacturer engagements specific to the customers

enrolled in VentureTech. I consistently met with high level executives to

plan and roll out marketing programs to promote their products to the

community. IBM was one of our biggest supporters. IBM sponsored 3 Field

Sales representatives under my supervision to focus on their laptop

products sales within the VentureTech community. In 2003 we grew IBM sales

by 12% and sold over $600M in product. That was the highest growth of any

IBM funded program for all of 2003.

SENIOR MANAGER - BUSINESS DEVELOPMENT Ingram Micro Canada 1997-2002

I led a non-traditional strategic business unit of sales responsible for

everything from budgeting to strategic planning and pricing.

I was transferred to the Canadian division to lead the rebuilding,

restructuring and rebranding of the Technical Education portion of our

product line. The business unit was not profitable even though a

substantial amount of investment dollars were put into the infrastructure.

The executive team was determining whether or not to pull the plug on the

venture.

Through adjustments to the sales team, marketing materials and overall

strategy, the Technical Education division achieved a $760,000 increase in

YOY revenue and an average sale margin increase of 21%. Sales were doubled

from the previous year to exceed $1.6M.

I managed a $3.5M budget and the P&L for the training center and personnel.

I owned the business plans, marketing programs, capital expenditure

decisions and sales strategy.

TRAINING MANAGER - SALES AND CUSTOMER SERVICE Ingram Micro Inc. 1995-

1997

I managed a multiple site training department servicing over 700 inside

sales and field sales reps and managers.

My training team was tasked with providing real-time training on account

management skills, product lines, system enhancements and company policy.

We delivered a variety of training programs to over 700 sales associates

and managers on a weekly basis.

In an expanded role, the Training department became the voice of sales to

the Operations and IT groups. Once enhancements were co-developed, my team

also rolled out the changes to the sales force and provided any feedback to

the development teams.

We were on the cutting edge of technology incorporating computer based

training (CBT) and live sessions over the Internet to reach our vast

audience. In 1997 were recognized by Training magazine as being one of the

top 30 training organizations in America.

EDUCATION

M.B.A. in Global Management, University of Phoenix 2003 - G.P.A. 3.86

B.S. in Workforce Education and Development, Southern Illinois

University 1994 - G.P.A. 3.85

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