Marketing Assistant

Yamileth Medina

**** ** ** **.

Miami, FL *****

786-***-****

abmdep@r.postjobfree.com

EDUCATION

Florida International University (FIU)

Miami, FL

Bachelors of Business Administration (BBA), Major: Marketing

December 2008

GPA: 3.9

Relevant Coursework

Marketing Management; Consumer Behavior; International

Marketing; Managing Marketing Information; Marketing Strategy

EXPERIENCE

SEO Specialist. VitalOne Health Plans. Ft. Lauderdale, Florida. October

2009 - Present.

. Wrote optimized copy for company blog to improve search engine

rankings (SERPs), and promoted it via social media.

. Played key role in creating, editing, and maintaining dozens of

content pages for Website redesign.

. Obtained back links through article marketing and syndication.

. Showcased adaptability to corporate strategy shifts and changing

industry circumstances.

SEM Promotions Analyst. World Avenue. Sunrise, Florida. April 2009 -

October 2009.

. Created, maintained, and analyzed search engine marketing (SEM)

campaigns on Google, Yahoo!/Overture, and Bing.

. Developed copy and keywords for search engine ads and Stop High Costs

portal Website, using SEO knowledge.

. Exhibited multitasking ability and interpersonal skills while

simultaneously working on multiple projects.

Blog & Social Media Marketing Specialist. Sea Green Marketing. Miami,

Florida. November 2008 - April 2009.

. Maintained and wrote copy for multiple client blogs on a timely basis

using WordPress and Blogger software.

. Marketed client blogs by maintaining presence on social bookmarking

and networking services such as StumbleUpon, Twitter, Digg, Facebook,

etc. while taking initiative in discovering new promotional

opportunities.

. Improved Google PageRank position for clients through search engine

optimization (SEO) techniques.

. Exhibited ability to work independently, as well in a group

environment.

Assistant. Doral Access Realty. Miami, Florida. April 2008 - August 2008.

. Modified and maintained Website to make it more consumer-friendly.

. Wrote and edited copy for advertising in bulk mail and Moor Homes

Magazine.

. Assisted in developing and distributing bulk mail advertisements.

. Achieved increase in Google PageRank and increased Web presence by

listing company on Google Maps and adding keywords for search engine

optimization.

COMPUTER SKILLS

Microsoft Office (Word, Excel, PowerPoint, Access, Outlook);

WordPress; Adobe Dreamweaver; Joomla CMS; HTML; SPSS 13.0; Blogger;

Google AdWords Editor; Yahoo! Sponsored Search; MSN/Bing AdCenter;

FireShot; Automatic Article Submitter

PROFESSIONAL AFFILLIATIONS:

American Marketing Association

HONORS

Dean's List

Florida Bright Futures Scholarship

Phi Kappa Phi Honor Society

Golden Key International Honor Society

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