Marketing Manager
Resume:
APARNAA SUNDARAM
**** ***** ******* **, *** ***2, Reston, VA 20190
abmdei@r.postjobfree.com
SUMMARY
- MBA in Marketing with 6 years of International experience in Marketing,
Strategy and Information Technology
- Demonstrated expertise in designing and developing marketing collateral
and literature
- Knowledgeable in market research methods, competitive analysis, future
product marketing, and developing market forecasts
- Experience developing and managing product lines from inception to launch
- Creative, aggressive and self-motivated individual with integrative
thinking skills, possessing the capability to build and maintain harmonic
and productive relationships in the organization
EXPERIENCE
PAN ASIA RESOURCES Cary, NC
Marketing Manager
Sep 09 - Present
- Responsible for developing the marketing strategy for our client focusing
on Documentation and Product Localization
- Identified and implemented the best processes for efficient localization
and internationalization
- Involved in market research to determine the niche market that would
offer a competitive edge
- Defined marketing plans through secondary market research methods and
competitive analysis
- Involved in defining the brand identity and developing a customer
relationship management program
- Analyzed and evaluated options to market services offered through social
media and PR firms
EASTMAN KODAK San Diego, CA
Marketing Manager (Product Manager)
Oct 06 - Aug 09
- Responsible for product positioning and value proposition for Kodak All-
In-One inkjet printers
- Successfully managed the Alpha-Beta testing for Kodak's first family of
inkjet printer (Kodak All-in-One 5100, 5300 and 5500)
- Interfaced cross-functionally with marketing, sales, PR, and Web teams to
develop and deliver electronic and printed marketing collateral
- Evaluated industrial design, product specifications, and technology for
future products from a marketing perspective while contributing to future
strategic roadmaps
- Responsible for the design and development of a product line of three
Kodak All-In-One printers and accessories in the North Americas, EMEA,
and Australia
- Developed forecast and material plans, line schedules for introduction of
new products to Kodak's worldwide sales regions by working with the
Future Product Marketing and Supply Chain logistics teams in North
Americas, EMEA and Australia
- Successfully worked on creating contingency plans to resolve supply chain
issues
- Instrumental in designing cost reduction strategy for marketing
collateral, resulting in significant benefits for current and future
projects
- Worked with the Service Support teams to create customer retention
strategy
- Provided indirect support to sales and product training teams after
product launch
- Proactively worked on understanding industry trends and identified client
needs for future opportunities
- Worked with PR and advertisement agencies to design product marketing
strategy and promotional materials for Kodak All-in-One Printers
- Involved in the branding strategy for the printer accessories
- Created a competitive war room to constantly study competition from a
marketing perspective
- Involved in the Software Development Life Cycle (SDLC) of the products
through initiation, design, development and testing phases by providing
vital marketing information to the functional team
- Managed the external vendors successfully for the localization efforts
- Championed quality control processes to ensure quality of documentation
such as user guides, setup booklets, and technical specifications
EASTMAN KODAK San Diego, CA
Marketing Coordinator (Summer Intern) Jun 05 - Aug 05
- Involved extensively in conducting market research to understand the
competitive dynamic environment and market segmentation of inkjet
printers to help develop the key target customer messages for Kodak
Inkjet printer
- Interacted with functional teams to gather technical and non technical
data for analysis and forecasting market trends
MOTOROLA Singapore
Software Engineer Sep 01 - Aug 04
- Designed and developed a software module for the first Motorola 3G phone
that enables service providers to broadcast MPEG4 files to mobile users
using Over the Air protocol
- Worked as the go-to-person for the localization and software team for the
Motorola 3G phone - A920
- Handled localization by communicating and working effectively with
management, third party vendors, and engineers
- Worked through the SDLC for 3G and GSM phones
- Responsible for solving modification requests and providing second line
support for internal customers as a member of CDMA OMCR (Operations and
Maintenance Center-Radio)
- Ensured software quality via unit, regression and integration testing for
GSM mobile phones - C450, C650, E380 and V80
- Member of the core team involved in testing and analyzing KJAVA games
designed for mobile platforms
- Developed a real-time embedded software module that monitored the
communication between two processors (Channel Module Processor and System
Processor) in the Base Transceiver Station for Motorola
iWAVE SYSTEMS TECHNOLOGIES Singapore
Executive Trainee May 01 - Sep 01
Analyzed market share & opportunities for the Intellectual Property (IP)
portfolio developed by the company
Actively involved in promotional campaigns, competitive analysis and
creation of marketing collaterals
CERTIFICATIONS
Stanford Advanced Project Management (Stanford Center for Professional
Development - Stanford University): In Progress
Peter Drucker - Business Strategies Essentials (Suite on Executive
Management) Jan 06 - Aug 06 (Corpedia Education)
PROJECTS (MBA)
- MarkStrat Simulation - Led a team of four for this marketing strategy
module, which required developing, and designing strategic intent of an
organization marketing products in a dynamic and competitive environment
- Market Research Plan - Designed market research proposal using
descriptive & exploratory research methods to explore new opportunities &
improve current features in Motorola mobile phones to cater the changing
trends
EDUCATION
CLAREMONT GRADUATE UNIVERSITY (Claremont, CA) - Aug 04 - Jun 06
Master of Business Administration (MBA), Peter F. Drucker Graduate School
of Management
(Concentrations in Marketing and Strategy)
NATIONAL UNIVERSITY OF SINGAPORE (Singapore) - Jul 98 - May 01
Bachelor of Computing (B.Comp), School of Computing
SKILL SET
- Software Applications: Agile PLM, Lotus Notes, Adobe Frame Maker, MS
Office (Word, Excel, PowerPoint, Access), MS SharePoint, MS Outlook,
Perforce and Unix
- Programming Languages: C, C++, HTML,JAVA and SQL
OTHER RECOGNITIONS/RESPONSIBILITIES
- Held leadership positions in Management Consulting Clubs, Drucker School
Student Association, and Entrepreneurship Clubs
- Member of Marketing Committee, School of Computing
- Languages: English, Hindi, and Tamil
REFERENCES
Available upon request
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