Sales Manager

THEODORE (Ted) SIDELKO

PH. 248-***-**** / abmdb2@r.postjobfree.com / www.saraboo.com

Position Capability: Creative Services / Senior Writer / Production &

Project Management / Communications

SUMMARY

Broadcasting/Communications/Advertising professional, writing in all

disciplines, video producing/directing, executive producing, A/V project

management, team building, developing new systems, creating new standards

and enhancing corporate images. Special skills include business meeting,

product launch and press conference management. Strong, successful

entrepreneurial experience, working with budgets of all sizes, business

administration, contract & union negotiation, tax compliance and government

regulation. Problem solver who works well alone or on teams while

demonstrating exemplary professionalism. Tenacious. I elicit the best

from people! I am analytical and able to understand complex issues,

apparatus and programs quickly. I have worked with some of corporate

America's top executives and relate positively to people at all levels.

EDUCATION

WAYNE STATE UNIVERSITY: B. A., Mass Comm. Major; minors in English and

Speech. (Graduated in top 5%)

FEDERAL COMMUNICATIONS COMMISSION, 1ST Class Radiotelephone Operator's

License

EMPLOYMENT HISTORY & ACCOMPLISHMENTS

Saraboo Productions, President; Full Service Video Prods & Comms Co: June

1983- Present

Founded and operate full service Communications Company servicing Fortune

500 corporations including automotive, retail, health, food service,

broadcasting, utilities, education and other industries. Staffed,

supervised and executed live business meetings, A/V, Power Point

presentations, press conferences and executive on-camera coaching. Created,

wrote and produced video programs for advertising, promotion, employee

communications, sales/technical training and broadcast television.

Responsibilities:

Writing, Producing, Directing Extensive Client Contact On-

Camera Interviews

Business Administration Exec. On-Camera Direction Talent

Auditions

Sales Crew Hiring & Supervision Concept,

Creation

Budgeting Payroll/Taxes / Record Keeping

Development & Execution

"Doing Business As" Saraboo Productions I have saved companies millions in

communications dollars with effective training, employee communications,

and instructional video.

WITI TV6, Milwaukee: Director of Advertising & Promotion: 3 years: May,1980

- May 1983

Managed promotion, art and print departments consisting of 10+ people:

Concepted and wrote complete campaigns for promotion of the TV station and

its broadcast programs including News. Developed teams and systems for

producing/scheduling TV & radio spots, print ads and sales presentations.

Directed several ad agencies in support of our campaigns. Developed and

maintained station image and branding. Administered one-million-dollar

budget. Hired staff and vendors. Participated in sales and news

organizational development.

WJBK-TV2, Detroit: Promotion Coordi/Asst Creative Services Dir: 5 years:

Feb 1976 - May, 1980

Started at TV2 as Writer and Producer and Traffic Manager of on-air and

radio broadcast advertising for the station. Wrote, produced and scheduled

hundreds of programs, news and institutional campaigns. Bought radio time

using quarter million dollar budget and trade; wrote and produced sales

presentations; liaison with CBS for 4 years. Later promoted to Assistant

Manager and participated in print ad development and execution.

Accomplishments:

Developed First Contract Between Promotion & Sales Offered Sales

Positions at WJBK

Created New Approach to PSAs - Using On-Air Talent Offered Promo Mgr

-Tucson & Cleveland.

Invented First Portable Teleprompter Budgeting

WXYZ-TV, Detroit: Producer: 5 years: May, 1970 - Jan, 1976

Two years as operations engineer, 2 years as news PA and stage manager as

well fill-in director. Promoted to Producer, A.M. Detroit with Dennis

Wholey, nationally known on-air personality, Jan/'75. Researched and booked

guests, did pre-interviews, Wrote interviews and created demonstrations,

supervised all production of the "live" show. As lead producer, made A.M.

Detroit the number 1 early morning show in its time slot in one year and

proved the value of "more than news" format for early morning talk shows.

Interests: Writing, politics, radio control, computer maintenance, guitar,

mechanics and woodworking. [pic]

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