Sales Marketing

Michael J. Honeywell

****************@***.***

*** ******** *** ***** . ********* City, MO 65109 . 573-***-**** .

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Senior Marketing, Strategy, Brand, & Business Development Leader

High-performing leader with 17+ years experience building new markets,

driving revenue growth

and improving competitive market positioning. Successful in start-ups and

high-growth markets across

diverse industries. Dynamic presentation style and skilled at negotiating

and closing deals.

( Strategic & Tactical Marketing ( Multi-Channel

Distribution

( Business Partners & Alliances ( Sales Training, Team

Building, & Leadership

( Public Relations & Branding ( Customer Service, Retention &

Management

( P&L Management ( New Product Launch & Positioning

Professional Experience:

Marketing Consultant 2005 to

Present

KA-Neckt Marketing, Jefferson City, MO

Contracted to lead and manage marketing initiatives for clients in the

retail, insurance, consumer goods, technology, and business services

sectors.

Subway

Responsible for designing strategies to increase average unit sales for

Subway stores in 4 markets

2008 average market increase 10% over prior year, 2009 average market

increase 7% over prior year

Helped 45 stores break all-time unit sales records

Synchronized local store marketing with national, regional, and market-

level media

Developed turnkey marketing toolkits for store managers and field marketing

teams

Orchestrated partnerships to build customer loyalty at the neighborhood

level

Created over 400 new marketing partnerships

Developed and managed channels for new media

Designed a Subway fundraising program to help franchisees pro-actively do

community outreach

Helped community organizations raise over $100,000 in Mid-Missouri

Designed Websites, managed SEM, created social networks, integrated SMS and

mobile technology

Managed in-store merchandising programs, produced materials, set-up

displays, and conducted training

Developed marketing programs to increase traffic for breakfast and dinner

dinning occasions

Noteworthy programs include: The Breakfast Quest and The Dinner Dash

Allstate

. Responsible for designing strategies to help agents in the NW region

increase quote volume

. Hit targets in 2007 and 2008

. Developed turnkey marketing toolkits for agents and field marketing

staff

. Developed marketing processes for regional offices to provide support

for agency force

. Created new agent marketing education curriculum

. Developed systems to measure the effect of field marketing support

. Mentored associate level marketing managers and assisted with their

professional development

. Created 43 new alliances for agencies to leverage in the customer

relationships

Fibre-Craft, Unilever, Toyota Canada

Responsible for designing tools to help brand managers effectively analyze

their businesses

Developed systems to analyze SKU/Brand/Model profitability

Conducted research to uncover consumer preferences and understanding buying-

behavior

Produced reports, presented findings, and made recommendations

Jefferson City Chamber of Commerce, Moniteau County Regional Economic

Development

Led workshops for community leaderships programs and professional business

organizations

Developed issue-driven social networks for businesses, associations, non-

profits, and trade groups

Provided research to planning teams and made recommendation for business

attraction

Created Websites and trained teams in Internet marketing techniques (i.e.

SEO/SEM)

Michael J. Honeywell -page 2

Director of Marketing 2004 to 2005

Northern Environmental Technologies, Inc. Mequon, WI

Recruited to lead and manage the corporate marketing efforts for a regional

consulting firm.

Improved marketing accountability and tied marcom activity to business

objectives

Directed marcom strategies; integrated publicity, advertising, and

promotions

Provided leads to inside sales staff to meet their revenue quotas

Consulted with discipline directors to create individual marcom plans for

their service categories

Provided training to inside staff, helped improve lead to sale conversion

rate by 20%

Consulted with district directors to improve office profitability and

increase revenue generation

Created community partnerships and hosted open houses

Wrote articles, ad copy and placed media

Revised corporate Internet sites

Displaced after corporate merger

Senior Marketing Planner 2000 to

2004

J. J. Keller & Associates, Inc., Neenah, WI

Recruited to lead marketing efforts for a new business unit in a $150

million publishing company.

Helped establish a $30 million business unit in a vertical market niche

Tied marcom activities to business unit objectives

Directed the integration of publicity, advertising, and promotions

Produced digital media and optimized Web search

Managed teams to develop copy, design creative, and publish articles

Developed media relationships, negotiated article placements and

advertising agreements

Managed voice of the customer and balanced scorecard

Helped achieve an 80% customer loyalty and retention rate for the flagship

product line

Helped achieve customer-acquisition targets for the business unit

Organized and hosted customer appreciation summits

Facilitated workshops with subject matter experts

Created customer recognition awards

Worked with cross-functional groups to evaluate new business opportunities

Designed metrics for customer satisfaction and research for new service

enhancements

Developed content format and navigation scheme online offerings

Created content, tools, and new features

Analyzed server logs and web traffic reports

Marketing Consultant 1996 to 2000

The Marketing Department, Columbus, OH

Contracted to provide expert marketing, strategy, communications, and sales

management advice for the purposes of new customer acquisition across

diverse industries in both foreign and domestic markets. Clients included

software publishers, service bureaus, distribution agents, printers, and

manufacturers.

Managed a profitable independent consulting operation

Tied marcom activities to business unit objectives

Directed the integration of publicity, advertising, and promotions

Managed public relations, wrote press releases, and developed media

relationships

Created sales processes and training for both in-house and outside agency

sales teams

Designed market launches for new product and service offerings

Brought existing products into new markets and created new client

acquisition strategies

Set up exclusive distribution contracts in Europe and Asia for original

equipment manufacturers

Secured corporate trademarks and patents for new products

Set-up balanced scorecards and competitive intelligence monitoring systems

for software clients.

Michael J. Honeywell -page 3

Sales Representative 1993 to 1996

Eastman Kodak Company, Columbus, OH

Sold large and midsize Kodak copiers, duplicators, and imaging equipment to

hospitals, universities, and businesses.

Increased annual sales from $500K to $1.1 million in 1994.

Booked over $1 million in sales in 1995 and in 1996.

Met territory sales objectives for three consecutive years.

Established a new territory in Southeast Ohio for Kodak's Office Imaging

division.

Education:

Central Missouri State University, Warrensburg, MO

1989 to 1993

BS Business Administration Marketing

Graduate Certificates: 1993 to 1999

Eastman Kodak Marketing Education

Columbia University MBA Marketing Strategy & Pricing

Northwood Institute Management Training

Teaching:

University Wisconsin Oshkosh, Oshkosh, WI

2003 to Present

MBA Lecturer Marketing Strategy

Other:

Contributing writer for The Jefferson City Business Times & Columbia

Business Times

Selected for Leadership Jefferson City

Jefferson City Chamber of Commerce Small Business Resource Committee

Speaker for the Jefferson City Chamber of Commerce

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