Sales Manager
Resume:
LAURETTA H. MIMS
Jacksonville, Florida 32218
Hm: 904-***-**** Cell: 904-***-****
********@***.***
SUMMARY: Highly successful sales and management professional with
documented diverse accomplishments working in the pharmaceutical industry.
Expertise in the hospital, acute care,
managed care, extended care and office based markets.
PROFESSIONAL EXPERIENCE:
SEPRACOR, Inc.
2004-2009
Therapeutic Specialist III - Jacksonville, FL (2005-2009)
Successfully consulted with office and hospital based physicians to
increase sales in specialty therapeutic areas including Neurology,
Psychiatry, Oncology, Urology, Pulmonology, Cardiology, Orthopedics, Pain
Management and Internal Medicine.
Accomplishments:
. Designed / implemented promotional efforts, resulting in 117% goal
achievement.
. Consistently met goals while assisting Respiratory teammates to
achieve goals
. Consistently ranked within the top 25% of company
. Conceived and initiated regional Therapeutic Specialist "Creative
Solutions" conference call, resulting in regional goal orientated best
practices implementation
. Recruited area thought leader speakers, resulting in key customer
loyalty and sales growth
. 8 times winner "Value Matters" Award
Senior Pharmaceutical Sales Specialist - Jupiter, FL (2004-2005)
Grew sales with office based physicians and staff, hospital based
physicians and hospital pharmacists in the therapeutic areas of Neurology,
Psychiatry, Oncology, Pulmonary Medicine, Orthopedics, Pain Management,
Internal Medicine and Pediatrics.
Accomplishments:
. Planned, launched and achieved effective business results in acute
care and primary care markets, resulting in 110% goal achievement
. Implemented new account development for Palm Beach County HealthCare
District, resulting in new Medicaid patient Rx growth
. Chosen as team member Leadership Council
. Developed comprehensive team Medicaid, Medicare, Home Health Payer
User Guide
. Promoted to Therapeutic Specialist
HOFFMANN - LaROCHE, Inc (ROCHE LABS) 1986-2004
Division Sales Manager, Jacksonville, FL (2000 - 2004)
Hired, trained, motivated, coached and counseled 10 member sales team.
Areas of therapeutic and leadership focus included: Neurology, Psychiatry,
AIDS/Anti-viral, Oncology, Dermatology, Infectious Diseases, Pulmonary
Medicine, Gynecology, Metabolic Disorders, Orthopedics, IV Pain Management,
Urology, Gastroenterology and selling IV Anesthesia into ER and OR
Departments.
Lauretta Mims Page 2
Accomplishments:
. Hired, trained and motivated 10 member team resulting in 116% goal
achievement.
. Developed and implemented effective territory sales and operations
plan for hospital based, primary care and specialty care physicians,
resulting in division sales growth
. Achieved goal after one year managing a division that had not achieved
goal for two previous year
. Member Leadership Council
. Develop team comprehensive Medicaid, Medicare, Home Health payer user
guide
Customer Marketing Manager - Anti-Infective/Acute Care/Neurology - Nutley,
NJ (1996 - 2000)
Consulted with and advised product teams and senior management on market
intelligence and managed care trends. Liaison between field operations and
internal department for development of resource tools
and educational programs. I collaborated with product teams, advertising
agencies, vendors (B2B) and advisory boards to develop a consultative
approach to selling.
. Selected by Vice President of Marketing to Neurology and Pulmonary
teams
. Collaborated with national and regional Account Managers on strategic
and tactical planning, Implementation, problem solving and opportunity
identification, resulting in increased sales and communication between
field force, home office and customers
. Designed contract training pull-through programs for National and
Regional Account Managers, and Division Sales Manager, increasing
successful sales growth
. Assumed responsibility for national and regional Account Managers,
Primary Care and Specialty Care field force educational programs.
Revamped materials, implemented tracking systems and delivered new
programs including comprehensive Medicaid, Medicare, Home Health payer
user guide
International Experience
Invited to lead Roche advisory team in Paris, France.
. Consulted Roche Paris Customer Marketing Department on Roche USA based
educational and Joint Commission approval programs.
. Recognized with "Special Merit" for outstanding project and team
leadership.
. Promoted to Division Sales Manager
Senior Medical Center Representative, St. Petersburg, Florida (1990 - 1996)
Sales and support establishing effective customer relationships within
teaching hospital focused on: Neurology, Pulmonary Medicine, Infectious
Disease, Psychiatry, Dermatology, IV Pain Management, Pediatrics, Oncology,
Urology, Gynecology, Gastroenterology, Cardiology and selling IV Anesthesia
into ER and OR Departments.
Accomplishments:
. Consistently achieved 110%+ of sales goals
. 3 time winner President's Achievement Award
. 3 time winner Sales Leadership - Special Achievement Award
. 2 time Managed Care Team Leadership - Special Achievement Award
. Promoted to Customer Marketing Manager
Lauretta Mims
Page 3
Senior Territory Manager, Jacksonville, Florida (1986-1990)
Sales and support of customer relationships in hospital and primary care
setting. Developed and maintained effective sales and marketing plans
focused in: Neurology, Psychiatry, Respiratory, Infectious Disease,
Dermatology, IV Pain Management, Gynecology, Gastroenterology, Pediatrics,
Oncology, Urology, Cardiology, and selling IV Anesthesia into ER Medicine
and OR Departments.
. Planned and achieved effective business results in acute care and
primary care markets.
. Consistently achieved 110%+ of sales goals
. Consistently ranked within top 10 % of company
. Winner President's Achievement Award
. Promoted to Senior Medical Center Representative
EDUCATION/PROFESSIONAL DEVELOPMENT
. B.A. Education, University of Florida, Gainesville, Florida
. Dartmouth College - Amos Tuck School of Business - Management
Development
. Health Management Council Development Program
. Marketing Manager Vertical Training Program
. Pharmaceutical Career Development Skills Training Course Work
. Marketing Manager Vertical Training Program
. Executive Writing Course Work
. Executive Time Manager and Organization Course Work
. Advanced Computer Training
. Management for EEO and Compliance Course Work
. Marketing Team Compensation Task Force
. Member, Advertising and Promotion Task Force
. Management Intra-spect Training
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